I'm a Dubai-based Creative Director, Art Director, and Senior Graphic Designer with 20+ years of experience shaping visual identities, editorial products, brand systems, and large-scale event communications across Europe and the Middle East. I've served as Creative Director at ITP Media Group, leading creative direction for major titles and regional events. I have extensive experience collaborating with government, corporate and international organizations.

Adrian Luca

I'm a Dubai-based Creative Director, Art Director, and Senior Graphic Designer with 20+ years of experience shaping visual identities, editorial products, brand systems, and large-scale event communications across Europe and the Middle East. I've served as Creative Director at ITP Media Group, leading creative direction for major titles and regional events. I have extensive experience collaborating with government, corporate and international organizations.

Available to hire

I’m a Dubai-based Creative Director, Art Director, and Senior Graphic Designer with 20+ years of experience shaping visual identities, editorial products, brand systems, and large-scale event communications across Europe and the Middle East.

I’ve served as Creative Director at ITP Media Group, leading creative direction for major titles and regional events. I have extensive experience collaborating with government, corporate and international organizations.

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Language

English
Fluent

Work Experience

Freelancer at Dubai Media City
June 1, 2025 - Present
Design, creative direction, and visual development for branding, events, and campaign projects. Highlights: Asia Pacific Cities Summit & Mayors’ Forum – Expo City Dubai, 2025; GITEX / e& enterprise – Dubai, 2025.
Senior Creative Lead at Touchline
January 1, 2022 - June 1, 2025
Developing creative concepts, branding systems, campaigns, presentations, annual reports and visual content for regional and global clients. Responsible for brand guidelines, pitch proposals, infographics, illustrations, moodboards, mockups and art direction for animation & video production.
Creative Director at Arabian Business Group (ITP Media Group)
October 1, 2020 - January 1, 2022
Directed redesigns of ArabianBusiness.com, ABMoney, ABStartUp & ABLive. Led ArabianBusiness.com subscription paywall campaign, directed cover design and photoshoots and launched multiple new titles end-to-end.
Creative Director at ITP Customer (ITP Media Group)
February 1, 2020 - June 1, 2020
Led creative direction for Expo 2020 Dubai publications, books and guides.
Creative Director at Arabian Business Group (ITP Media Group)
December 1, 2017 - February 1, 2020
Managed creative direction for group publications, special editions, event branding and cover design. Notable editions included Arabian Business: 500 POWER, Arabian Business: 100 Under 40; CEO Middle East: The World’s Most Influential Arab Women; Events included Arabian Business Awards and Startup Awards.
Senior Designer at Arabian Business Group (ITP Media Group)
May 1, 2011 - November 1, 2017
Designed Arabian Business magazine, led multiple redesigns, conceptual cover design and event creative. Special feature: 'Arabian Business – The Power Issue' featured by Behance for editorial excellence.
Design & Art Direction Roles at Publimedia International – a MediaPro Group Company; QCNS International; MC Media Agency
January 1, 1999 - December 31, 2010
Held multiple design and art direction roles; led design, publication direction, magazine launches, redesigns, photo shoots, image editing and pre-press production for newspapers, magazines, books and annual reports.
Freelance Creative Director / Designer at Dubai Media City (Freelance)
June 1, 2025 - Present
Design, creative direction, and visual development for branding, events, and campaign projects. Highlights include Asia Pacific Cities Summit & Mayors’ Forum – Expo City Dubai (2025) and GITEX / e& enterprise (2025).
Designer / Art Director at Publimedia International / QCNS International / MC Media Agency (Romania)
January 1, 1999 - December 31, 2010
Early career roles involving design, publication direction, magazine launches, redesigns, photoshoots, image editing and pre-press production for newspapers, magazines, books and annual reports.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Government, Non-Profit Organization, Professional Services, Real Estate & Construction, Other