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I’m Anjelica Shahah, a data-driven digital marketing professional with 8+ years of experience shaping paid media campaigns and multi-location brand programs. I specialize in translating performance data into actionable insights that drive revenue growth and inform operational decisions, across hospitality, retail, and consumer-brand environments. I love collaborating with creative, operations, and leadership teams to optimize campaign execution, resource allocation, and multi-channel strategies. I’m passionate about building dashboards, running structured A/B tests, and aligning marketing initiatives with business goals to deliver measurable results.…I’m Anjelica Shahah, a data-driven digital marketing professional with 8+ years of experience shaping paid media campaigns and multi-location brand programs. I specialize in translating performance data into actionable insights that drive revenue growth and inform operational decisions, across hospitality, retail, and consumer-brand environments. I love collaborating with creative, operations, and leadership teams to optimize campaign execution, resource allocation, and multi-channel strategies. I’m passionate about building dashboards, running structured A/B tests, and aligning marketing initiatives with business goals to deliver measurable results.

Anjelica Shah

Digital Marketer, Social Media Manager, Marketing Strategist, +5

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I’m Anjelica Shahah, a data-driven digital marketing professional with 8+ years of experience shaping paid media campaigns and multi-location brand programs. I specialize in translating performance data into actionable insights that drive revenue growth and inform operational decisions, across hospitality, retail, and consumer-brand environments. I love collaborating with creative, operations, and leadership teams to optimize campaign execution, resource allocation, and multi-channel strategies. I’m passionate about building dashboards, running structured A/B tests, and aligning marketing initiatives with business goals to deliver measurable results.…I’m Anjelica Shahah, a data-driven digital marketing professional with 8+ years of experience shaping paid media campaigns and multi-location brand programs. I specialize in translating performance data into actionable insights that drive revenue growth and inform operational decisions, across hospitality, retail, and consumer-brand environments. I love collaborating with creative, operations, and leadership teams to optimize campaign execution, resource allocation, and multi-channel strategies. I’m passionate about building dashboards, running structured A/B tests, and aligning marketing initiatives with business goals to deliver measurable results.

Available to hire

I’m Anjelica Shahah, a data-driven digital marketing professional with 8+ years of experience shaping paid media campaigns and multi-location brand programs. I specialize in translating performance data into actionable insights that drive revenue growth and inform operational decisions, across hospitality, retail, and consumer-brand environments.

I love collaborating with creative, operations, and leadership teams to optimize campaign execution, resource allocation, and multi-channel strategies. I’m passionate about building dashboards, running structured A/B tests, and aligning marketing initiatives with business goals to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Flagship Restaurant Group

January 1, 2021 - December 31, 2024

Managed paid digital advertising campaigns across Meta platforms, built and maintained reporting dashboards, and translated performance metrics into actionable insights. Monitored campaign pacing, created targeting and budget adjustments, and collaborated with creative, marketing, and operations teams to maximize efficiency. Partnered with vendors and influencers to support brand goals and ensured consistency in messaging and brand voice across locations. Implemented A/B testing frameworks to optimize creative, audience segmentation, and messaging; tracked ROI and adjusted plans to drive revenue growth.

Social & Digital Marketing Manager at Kahala Brands

January 1, 2017 - December 31, 2020

Built and maintained data-driven dashboards translating advertising data into actionable insights for multiple brands. Analyzed campaign performance trends, identified opportunities to improve engagement, conversion rates, and ROIs, and optimized media spend and budgeting across channels. Led cross-functional collaboration with creative, operations, and leadership teams to improve campaign execution and resource allocation. Implemented structured A/B testing frameworks; monitored campaign pacing and budget utilization to ensure effective resource allocation across brands and markets.

Area Social Media Manager at TPG Hotels & Resorts

January 1, 2017 - December 31, 2017

Directed social media strategy and content for multiple hotel properties, coordinating with in-house teams and property partners to drive awareness, bookings, and guest engagement. Oversaw calendar planning, content creation, and local market adaptation; tracked performance across platforms and adjusted tactics to optimize ROIs.

Senior Social Media Specialist at V Digital Services

January 1, 2014 - December 31, 2016

Led and supported cross-channel social media initiatives; managed data-driven social campaigns; built and analyzed performance metrics; delivered data-driven insights; collaborated with clients and internal teams; implemented multi-brand campaigns; oversaw paid social budgets.

Social & Digital Marketing Manager at KA HALA BRANDS

January 1, 2017 - January 1, 2020

Managed social media and digital advertising programs across platforms with data-driven insights and reporting. Led project management and cross-functional collaboration, optimizing advertising performance, budget allocation, and creative to maximize ROI. Built and maintained dashboards and reports for leadership and stakeholders; collaborated with vendors and influencers to ensure campaign consistency; identified opportunities to improve engagement and conversions; delivered performance analyses and forecasting; coordinated cross-brand initiatives.

Senior Social Media Specialist at Meta

January 1, 2014 - January 1, 2016

Developed and executed social media campaigns, managed cross-functional collaboration with creative, product, and operations teams, and translated data into insights to inform strategy across channels; supported paid media optimization and performance reporting.

Area Social Media Manager at TPG Hotels & Resorts

January 1, 2021 - December 31, 2024

Managed social media across hotel properties; planned and executed campaigns; collaborated with internal teams, franchise partners, and vendors to ensure consistent marketing deployment; monitored performance metrics and prepared reports with insights and optimization recommendations; contributed to cross-channel marketing strategies integrating paid social, email, and influencer partnerships.

Senior Social Media Specialist at VDigital Services

January 1, 2014 - December 31, 2016

Led social media strategy and execution across platforms, analyzed performance metrics, and translated data into insights for leadership. Partnered with cross-functional teams and supported content programs and engagement optimization to improve reach and ROI.