I am an SEO Outreach and Link Building Specialist with a strong focus on the iGaming niche and professional expertise in Content Marketing, SEO, and Technical SEO. I have hands-on experience in researching client audiences and niche markets, gathering prospect contact information via Google and social media prospecting, conducting competitor backlink analyses, and managing personalized cold email outreach to secure link building opportunities. I am passionate about utilizing my marketing, communication, and organizational skills to collaborate with creative teams in crafting effective marketing strategies that align with overall business goals. I thrive in environments that challenge me to innovate and grow professionally while contributing meaningfully to the team's success.

Muhammad-Awwal Abubakar

I am an SEO Outreach and Link Building Specialist with a strong focus on the iGaming niche and professional expertise in Content Marketing, SEO, and Technical SEO. I have hands-on experience in researching client audiences and niche markets, gathering prospect contact information via Google and social media prospecting, conducting competitor backlink analyses, and managing personalized cold email outreach to secure link building opportunities. I am passionate about utilizing my marketing, communication, and organizational skills to collaborate with creative teams in crafting effective marketing strategies that align with overall business goals. I thrive in environments that challenge me to innovate and grow professionally while contributing meaningfully to the team's success.

Available to hire

I am an SEO Outreach and Link Building Specialist with a strong focus on the iGaming niche and professional expertise in Content Marketing, SEO, and Technical SEO. I have hands-on experience in researching client audiences and niche markets, gathering prospect contact information via Google and social media prospecting, conducting competitor backlink analyses, and managing personalized cold email outreach to secure link building opportunities.

I am passionate about utilizing my marketing, communication, and organizational skills to collaborate with creative teams in crafting effective marketing strategies that align with overall business goals. I thrive in environments that challenge me to innovate and grow professionally while contributing meaningfully to the team’s success.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Link Building and SEO outreach Specialist (Freelance) at White Light Digital Marketing Agency
April 30, 2025 - July 18, 2025
Carried out Google prospecting to scrape contact information of potential vendors in iGaming, SaaS, and fintech niche using Snov. Ensured the vendor’s websites met pre-defined criteria using Semrush and Ahrefs. Crafted cold email copy aligned with the prospect and vendor’s niche, ensuring personalization and relevance. Developed email drip campaigns with Snov for outreach and follow-ups. Managed communication with potential link vendors to secure link insertion opportunities primarily in the iGaming niche. Updated Google Sheets to organize opportunities and track links until live. Reported daily progress to management.

Education

B.Eng. Mechanical engineering at University of Ilorin
January 1, 2021 - December 31, 2024

Qualifications

Python Programming Certification
February 1, 2022 - February 28, 2022
Content Marketing Certification
August 1, 2024 - August 31, 2024
SEO Certification
August 1, 2024 - August 31, 2024
SEO II (Technical SEO) Certification
August 1, 2024 - August 31, 2024
Klaviyo Product Certification
April 1, 2025 - April 30, 2025

Industry Experience

Gaming, Financial Services, Software & Internet, Professional Services

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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