I'm a freelancer specializing in motion graphics, video editing, and animation, with over 10 years of experience working with top brands like McDonald's, Stella Artois, Unilever, and Cinemark. I focus on creating dynamic content for social media, SaaS explainer videos, and branded storytelling that really connects with the audience. What sets me apart is not just technical skill — I bring creative ideas and a deep understanding of each client’s sector to make sure the final product fits their brand voice and goals. Whether it’s fast-paced TikTok reels or polished YouTube videos, I adapt my workflow to whatever the project needs and deliver quality with clear communication. If you want someone who’s reliable, experienced, and can suggest ways to improve your content beyond just editing, that’s me.

Adrián Céspedes

I'm a freelancer specializing in motion graphics, video editing, and animation, with over 10 years of experience working with top brands like McDonald's, Stella Artois, Unilever, and Cinemark. I focus on creating dynamic content for social media, SaaS explainer videos, and branded storytelling that really connects with the audience. What sets me apart is not just technical skill — I bring creative ideas and a deep understanding of each client’s sector to make sure the final product fits their brand voice and goals. Whether it’s fast-paced TikTok reels or polished YouTube videos, I adapt my workflow to whatever the project needs and deliver quality with clear communication. If you want someone who’s reliable, experienced, and can suggest ways to improve your content beyond just editing, that’s me.

Available to hire

I’m a freelancer specializing in motion graphics, video editing, and animation, with over 10 years of experience working with top brands like McDonald’s, Stella Artois, Unilever, and Cinemark. I focus on creating dynamic content for social media, SaaS explainer videos, and branded storytelling that really connects with the audience.

What sets me apart is not just technical skill — I bring creative ideas and a deep understanding of each client’s sector to make sure the final product fits their brand voice and goals. Whether it’s fast-paced TikTok reels or polished YouTube videos, I adapt my workflow to whatever the project needs and deliver quality with clear communication.

If you want someone who’s reliable, experienced, and can suggest ways to improve your content beyond just editing, that’s me.

See more

Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Beginner

Work Experience

Freelance Motion Designer, Videographer y Podcast Editor at Freelance
March 1, 2023 - Present
I possess extensive expertise in audiovisual production, offering a wide range of services, including: - Creating institutional videos that effectively communicate organizational messages and values. - Developing animations tailored for social media platforms and branding, such as logo animations that enhance brand visibility. - Providing audio editing for podcasts and similar audio projects, which includes refining audio quality, editing dialogue, and integrating sound effects and music to create engaging listening experiences. Overall, my diverse skill set enables me to deliver comprehensive audiovisual solutions that meet the needs of various clients and projects.
Project Manager at Posibillian Tech
March 1, 2022 - March 1, 2023
Team Management for Global Clients: - Led a team of 16 people across various disciplines for high-profile clients in the U.S., Ukraine, and London. This included coordinating across different time zones and adapting to cultural nuances to ensure smooth communication and workflow. - Played a key role in The Sandbox project for Gordon Ramsay Hell's Kitchen IP, requiring alignment with both creative and business stakeholders. Oversight of 2D and 3D Artists: - Managed a team of talented 2D and 3D artists responsible for producing visually compelling assets. This included overseeing the conceptualization and development of designs, ensuring alignment with the project’s vision and maintaining a high standard of quality across all creative outputs. Level Designers: - Supervised level designers in creating interactive and immersive environments. Worked closely with them to balance aesthetic appeal with functionality, ensuring that each level not only looked good but also met technical and gameplay requirements. 3D Animators: - Directed a team of 3D animators to bring characters and environments to life. Managed the animation pipeline, from initial motion design to final implementation, making sure the animations were fluid, realistic, and consistent with the overall style of the project.
Head Audiovisual and Project Manager at MUV
August 1, 2020 - December 1, 2021
Audiovisual Management at MUV: - Created animations for social media, public displays, and Google Display ads, ensuring visually engaging and brand-consistent content. QA and UI/UX Support: - Provided QA and UI/UX support for MUV's app and an unlaunched one, working with design and development teams to improve user experience. Collaborative Ideation: - Contributed ideas for app improvements and collaborated with team members on fresh branding and project initiatives. Cross-functional Collaboration: - Worked closely with programming and marketing teams to ensure timely, effective project execution. Email Campaigns: - Managed email campaigns via Mailchimp, delivering clear, engaging messages. In-app Messaging: - Implemented in-app pop-up messages using OneSignal to enhance user engagement. UI/UX Suggestions: - Recommended UX/UI and general programming improvements, coordinating actions across teams. Innovation Initiatives: - Led innovation projects and best practices for in-app functionality, improving user experience. Social Media Animations: - Produced high-quality animations for both the app and social media feeds. Interview Production: - Directed and edited interviews for social media, managing filming and post-production. Color Correction and Editing: - Handled rapid editing and color correction of RAW files for quick, high-quality content delivery. Seasonal Campaigns: - Led seasonal marketing campaigns, ensuring smooth execution and broad reach.
CEO and Head of Audiovisual at OjoRojo
April 1, 2018 - August 1, 2020
At OjoRojo, my own advertising agency, I served as the founder, creative lead, and primary contact for our national clients. I managed every aspect of audiovisual production, from concept development to final execution and delivery, often taking on multiple roles throughout the process. OjoRojo was the evolution of the team originally formed at Lupe Agency. - Founder, manager, and director of the agency. - Led projects for major clients, overseeing the entire creative and production process. - Acted as a motivator and listener for different teams, ensuring effective collaboration. - Head of the audiovisual department, responsible for delivering high-quality branded videos. - Worked closely with the design and creative leads to meet top-tier production standards. - Developed unique animations for social media, blending creativity and innovation. - Served as a photographer for beer and food commercials. - Created and negotiated client quotes, ensuring mutual satisfaction and project alignment. - Collaborated with clients on marketing strategies and action plans. - Played a key role in growing the agency's core business and increasing revenue. Clients included Cervepar (Patagonia, Pilsen Ñande, Stella Artois), McDonald's, Yerba Mate Pajarito, and Motel Studio A
Director and Head of Audiovisual at Agencia Lupe
July 1, 2016 - July 1, 2016
As Audiovisual Director at Lupe, a company specializing in digital marketing, I worked closely with diverse teams including designers, copywriters, creative directors, and content managers. I managed the entire audiovisual production process, from concept development to final delivery, often taking on multiple roles to ensure the highest quality output. - Project Manager for large clients, overseeing the audiovisual strategy and execution. - Led and motivated teams, fostering collaboration across various departments. - Head of the audiovisual department, ensuring all video content met high creative and technical standards. - Worked with the design and creative leads to produce branded videos tailored to client needs. - Created innovative animations for social media campaigns, elevating client brand presence. - Photographer for beer and food commercials, handling end-to-end production. - Generated and negotiated project quotes, securing agreements that aligned with both client and -- business objectives. - Collaborated directly with clients on marketing strategies and campaigns. - Played a key role in growing the company's core business and driving revenue growth. Clients included Cervepar, McDonald's, Banco Regional, Pepsico, and Unilever.

Education

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Qualifications

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Industry Experience

Gaming, Media & Entertainment, Other
    paper PODCAST EDITING AND PRODUCING for Friedrich Ebert Stiftung

    Listen to it:
    https://www.twine.net/signin

    I recorded, produced, and edited 10 episodes of the Friedrich Ebert Stiftung podcast called “Hoy en la Tierra”, a podcast about global warming and things regarding the planet.

    In the editing process, I had to find all the sound effects and music for the podcast.

    It was recorded in 2 days and the voices are from Johana Ortega and José Enriquez

    paper Social Media video content creation


    Normally Mark or someone from Random Sounds writes the script and then I get the office for the video and start recording. Then edit the whole video, eq sounds, color correction, animate it, create the subtitles and then publish. So, besides the script, I made the entire video.

    Tech stuff:

    • Video on a Canon 70D in Cinestyle.
    • Audio with the mic Zoom ZDM-1 and a Zoom Podtrack direct into the camera.
    • One LCD light panel on the left, the right part in a huge window and natural light.
    • Edited in Premiere Pro and After Effects.
    • Audio polished in Adobe Audition.

    If you want to see more videos, you can follow Random Sounds at: https://www.instagram.com/randomsounds/reels/



    paper YouTube Video Editing for Douglas Blanco

    Douglas Blanco, a Venezuelan medical nurse based in New York, creates educational videos offering tips and insights about the U.S. healthcare system. He reached out to me to bring consistency, clarity, and visual polish to his YouTube content.

    For this project, I’m responsible for the entire post-production workflow of his 10–15 minute videos. Starting from the raw footage, I handle:
    – Structured video editing tailored to keep viewers engaged
    – Color correction to make Douglas stand out as the visual focus
    – Audio enhancement for optimal clarity on both mobile and TV
    – Custom motion graphics that support and emphasize key points
    – Thumbnail design crafted to capture attention and drive clicks
    – Final polish and quality control to ensure a cohesive visual identity across all videos

    The goal is to deliver professional, accessible, and visually engaging content that matches the informative tone of the channel, helping Douglas connect with his audience and grow his presence in the digital health education space.



    paper UI to After Effects: Motion Graphics for Product Launch

    The biggest video request ever made by Qualifyze became one of the most ambitious motion design projects I’ve worked on so far.

    With the launch of their new suite of digital tools, we needed to create a comprehensive video campaign covering multiple formats and audiences:

    • A hero launch video for global release
    • A dynamic teaser to build pre-launch hype
    • Product showcase loops for website use

    Two internal videos for product and onboarding teams
    This wasn’t just about animation; it was about solving communication challenges across departments and platforms, delivering a full post-production solution to support a global rollout.

    Creative Direction & Workflow
    Working closely with Qualifyze’s marketing team and graphic director Victoria Mautone, we started with script development aligned to updated brand guidelines and product goals.

    Animations were built directly from real Figma app designs imported into Adobe After Effects. I animated each UI screen individually, choreographing interactions and transitions to reflect the smooth, intuitive user experience Qualifyze aims to deliver.
    To keep the workflow efficient and adaptable, I created modular rigs with Action Script in After Effects. This allowed fast adjustments and scalability without rebuilding animations from scratch, crucial for last-minute changes and consistency.

    Launch Video
    The flagship video is a high-energy, visually immersive overview of the platform. It combines animated screens, layered tunnel transitions, and fast-paced movement evoking streamlined workflows and smart data flow. The look follows Qualifyze’s branding but with a bold, engaging twist.

    Teaser
    The teaser builds hype while keeping key features hidden, using subtle UI hints, branded motion elements, and rhythmic pacing to tease the product without revealing too much.

    Website Animations
    Web-optimized animations in transparent WEBM format were made for seamless integration with parallax scrolling on the landing page. These loops prioritize fast load times and crisp visuals across devices.


    Internal Product Videos
    Two internal explainer videos were created to train and onboard staff. Though not public-facing, they maintain the same visual polish, clarity, and brand consistency as the external assets.

    Voiceover & Sound
    English and Spanish voiceovers use AI-generated voices from Artlist, selected and edited to keep a professional, clear tone. Sound design and music, also from Artlist, were synced carefully to complement the pacing and visuals.

    This project pushed me to combine technical rigor with creative storytelling, delivering a versatile video suite that supports a complex, global product launch while maintaining strong brand identity and engagement.

    paper After Effects UI animation for bank app

    This project was developed for Banco Continental, one of the top financial institutions in Paraguay. The objective was to create a short, engaging video that clearly explains how to open a bank account—optimized for digital platforms and mobile users.

    The client provided the graphic design in Illustrator along with the final audio track, which included voiceover and music. Since the timing was already locked, I had to structure the entire animation around the audio, keeping everything tight, clean, and well-paced.

    I proposed replacing their original static hand illustration with a more dynamic version that allowed me to include a 3D-style smartphone (built directly inside After Effects). This made the piece feel more current and helped emphasize the mobile aspect of the process.

    All assets were imported using the Overlord plugin, which ensured smooth integration between Illustrator and After Effects. Every scene was animated step by step, keeping the visuals simple but impactful.

    Watch it on their social post.

    The video was approved with no changes and was successfully used across social media and internal digital channels.