I am a visionary and proactive leadership professional with over 15 years of experience shaping compelling brand narratives and driving market growth through strategic creative direction, graphic design, and fashion design. I translate complex business objectives into powerful visual stories that build brand credibility, amplify visibility, and drive revenue across B2B, fashion, and tech sectors. As a leader, I have steered multidisciplinary teams from concept to execution and built cohesive brand experiences for diverse clients. I’ve increased exposure and sales through strategic visual identities, nurtured key vendor relationships, and coordinated global manufacturing. My work has earned recognition such as RAW Artists’ Fashion Designer of the Year (2015), a New York Fashion Week nomination (2016), and features in multiple industry publications, along with community awards for service in Atlanta.…

Amanda Chapman

I am a visionary and proactive leadership professional with over 15 years of experience shaping compelling brand narratives and driving market growth through strategic creative direction, graphic design, and fashion design. I translate complex business objectives into powerful visual stories that build brand credibility, amplify visibility, and drive revenue across B2B, fashion, and tech sectors. As a leader, I have steered multidisciplinary teams from concept to execution and built cohesive brand experiences for diverse clients. I’ve increased exposure and sales through strategic visual identities, nurtured key vendor relationships, and coordinated global manufacturing. My work has earned recognition such as RAW Artists’ Fashion Designer of the Year (2015), a New York Fashion Week nomination (2016), and features in multiple industry publications, along with community awards for service in Atlanta.…

Available to hire

I am a visionary and proactive leadership professional with over 15 years of experience shaping compelling brand narratives and driving market growth through strategic creative direction, graphic design, and fashion design. I translate complex business objectives into powerful visual stories that build brand credibility, amplify visibility, and drive revenue across B2B, fashion, and tech sectors.

As a leader, I have steered multidisciplinary teams from concept to execution and built cohesive brand experiences for diverse clients. I’ve increased exposure and sales through strategic visual identities, nurtured key vendor relationships, and coordinated global manufacturing.

My work has earned recognition such as RAW Artists’ Fashion Designer of the Year (2015), a New York Fashion Week nomination (2016), and features in multiple industry publications, along with community awards for service in Atlanta.

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Language

English
Fluent

Work Experience

Owner & Brand Director at I Am Art Agency
January 1, 2011 - November 5, 2025
Oversee all facets of brand strategy and creative execution for a portfolio of clients, transforming business visions into resonant and profitable brand identities. Direct design planning, art direction, and press approvals, leveraging expertise in Adobe Creative Suite to produce high-impact marketing materials including logos, websites, and comprehensive brand systems. Empower businesses to increase exposure and drive sales growth by crafting strategic visual identities that align with their core values and target audience. Clarify brand positioning through strategic storytelling, enabling clients to build authority and connect authentically with their customers.
Owner & Creative Director at House of ADNAMA
January 1, 2012 - November 5, 2025
Manage all aspects of a fashion house, from initial design conception to final product presentation, establishing a brand known for its timeless and forward-thinking aesthetic. Lead the end-to-end design process, collaborating with photographers, models, and stylists to produce large-scale artworks and marketing materials for press events and seasonal collections. Build and maintain key vendor relationships through strategic networking, ensuring high-quality production and seamless operational flow. Coordinate global manufacturing and sourcing, communicating daily with overseas factories to ensure design clarity and progression of all collection details.
Senior Graphic Designer (Contract) at Majority Strategies
January 1, 2020 - January 1, 2020
Created high-level print and digital advertising materials, including direct mail, social media assets, and web content.
Art Director at Curated Quarters Magazine
January 1, 2020 - January 1, 2020
Led design and art direction from inception to finished product, managing creative professionals and ensuring all visual content aligned with brand style guidelines.
Senior Graphic Designer at Hers Magazine
January 1, 2018 - January 1, 2018
Generated effective marketing campaigns for new product releases and developed a standard brand aesthetic, including layout, color codes, and typography.
Supervisor at JCPenney
January 1, 2015 - January 1, 2015
Managed a team of over 100 employees, developing leadership strategies and coaching team members to promote exceptional customer service and drive sales.

Education

Bachelor of Fine Arts in Visual Communications at Westwood College
January 11, 2030 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing
    uniE621 Visual Identity
    THE MISSION​ ​ CK Custom Tailor is looking for dynamic visual identity services that will capture the sophistication and exclusivity of our unique brand. We seek Website Design and Development, Copywriting Services for Branding and Web Content, Brand Guidelines Development, and Management. We want this visual identity package to include a stunning logo, creative business cards, a web design that conveys the essence of our brand, and written content that reflects who we are and what we offer. THE RESULT The visual identity package included a stunning logo, creative business cards, a web design that conveyed the essence of their brand, and written content that reflected who they were and what they offered. The Website Design & Development services included optimizing each page for the highest performance; Copywriting Services involved crafting compelling copy to capture their target audience's attention; Brand Guidelines Development provided a strong foundation for CK Custom Tailor's brand identity, and Management services ensured consistency of asset use. In addition to these services, I Am ART Agency provided value-added advice for further expanding their business by introducing bespoke skincare products for men. This enabled CK Custom Tailor to tap into a wider market and appeal to new customers. Overall, I Am ART Agency delivered an exceptional visual identity package tailored to CK Custom Tailor's needs and exceeded their expectations. We provided the services necessary to build trust and credibility with the client's ideal customers while also providing advice on how they could grow and expand their business. https://www.twine.net/signin logo graphicdesigner branding webdesigner…
    uniE621 GRAPHIC DESIGN
    THE MISSION Webline Inc. is looking for a partner to provide services in Event Collateral Design, Outdoor Advertising Design, Trade Show Displays/Exhibit Graphics, Graphic Design, and more. We are looking for a partner who can help us create compelling visuals to promote our message of financial literacy. We need someone who can create materials to inspire our audience and help us reach our social responsibility goals. THE RESULT I Am ART Agency was able to provide Randal Ware with the creative services that Take A Stand - A Financial Literacy Organization needed to reach its social responsibility goals. I Am ART Agency created compelling visuals and professional marketing materials that helped Take A Stand target potential beneficiaries, partners, and educators. Not only did I Am ART Agency exceeds its service delivery, but it also helped Randal and his team gain confidence in the materials they were producing. Furthermore, I Am ART Agency was able to help Take A Stand tap into the millennial market space for customers and new team members through their creative designs and marketing tactics. The result was more engagement from a larger audience, helping Take A Stand effectively spread its message of financial literacy. https://www.twine.net/signin photo logo graphicdesigner branding illustrator webdesigner…
    uniE621 ART DIRECTION
    THE MISSION Audrey Vassal, Creator, and Founder of Glam Essentials goals were to find a creative director for her brand that can create engaging and on-brand graphics for various media. She wanted someone overseeing teams of designers, illustrators, photographers, videographers, and writers to take concepts from draft to completion. She wanted an Art Director who would maintain project budgets and ensure timely deliverables results to provide the eye candy and earworms needed to compel the market to interact with her brand and ultimately increase sales. THE RESULT The first decision I made as Art Director for Glam Essentials was to create a style guide for the brand. This would ensure that all graphics created by our team were on-brand and cohesive. I then worked with the team to create engaging graphics for various media, from social media posts to website visuals to print advertisements. I also maintained project budgets and ensured timely deliverables, which resulted in Glam Essentials being published in local and international publications, including BSM Magazine, Mogul Chix Magazine, Selin Magazine, and online publication Skin Inc. This increased exposure for the brand and led to the opportunity to expand Glam Essentials into a lifestyle brand. https://www.twine.net/signin photo graphicdesigner branding designer…
    uniE621 BRAND IDENTITY & STRATEGY
    THE MISSION​​ House of ADNAMA seeks to create a recognizable brand identity across all mediums that emphasizes its commitment to premium, high-quality materials, and timeless fashion. They envision a distinct visual identity supported by the strategic use of colors, fonts, images, and other elements that create an innovative yet modern look. The ultimate goal is for the House of ADNAMA to become the industry leader in quality, uniqueness, and design. They strive to be recognized by their customers for delivering a superior contemporary luxury fashion brand experience. THE RESULT I Am ART Agency created a comprehensive branding package for House of ADNAMA that included defining the brand attributes to help them stand out from the competition, developing customer profiles to identify target audiences, mapping out customer journeys, providing marketing initiatives, creating creative/art direction for all visuals, producing high-end fashion editorials for their website and Instagram, creating a logo to represent the brand, designing business cards and stationery, creating a website design to capture their unique aesthetic, setting up social media accounts with daily posts/stories and content strategies, producing labels & hangtags for all products, and crafting shopping bag designs. Our efforts did not go unnoticed as the House of ADNAMA was able to get featured in several publications around the world, including Sheen Magazine and Ellements Magazine. Moreover, due to our initiatives, the House of ADNAMA created a strong presence on social media, with its website receiving over 1000 visitors per month. All of these efforts combined resulted in increased sales and customer loyalty for the House of ADNAMA. https://www.twine.net/signin photo logo graphicdesigner branding webdesigner…
    uniE621 Art Direction Services
    THE MISSION​​ BSM Magazine was looking for a skilled Graphic Designer who was eager to be challenged and grow in their career. Their ideal candidate was to have extensive knowledge of Adobe Creative Suite, specifically InDesign and Illustrator, and excellent layout design and page composition skills. The Graphic Designer would be responsible for creating engaging layouts with intentional visuals that make sense with the content. The designer was expected to have experience in working within a deadline-driven environment and be willing to work collaboratively to achieve common goals. The Graphic Designer would be expected to take direction and feedback quickly and problem-solve independently while being reliable and professional. Attention to detail was essential as the designer would be responsible for meeting tight deadlines and ensuring design, production, and proofing accuracy. THE RESULT​​ ​ I Am ART Agency was able to come to the rescue of BSM Magazine and help them meet their tight deadline for their Spring 2021 issue. Utilizing our extensive knowledge in graphic design, particularly Adobe Creative Suite, we delivered a high-quality Magazine Layout that encompassed the look, feel and flow that BSM Magazine was looking for. Our strategic art direction allowed us to inject creativity into the Magazine Layout, creating advertising campaigns to engage their readers. https://www.twine.net/signin graphicdesigner branding photo…