Hi, I’m Anthony Adimo Rajula—a sales and marketing professional with over 10 years of experience driving channel sales, distribution management, and IT product sales across FMCG, automotive, and technology sectors. I’ve led marketing strategy and digital campaign initiatives that align with strategic business objectives and deliver measurable growth. I excel at partner relationship management, event marketing, and turning data into actionable insights. I’m looking for dynamic project-based roles in digital marketing, sales, or IT distribution where I can lead cross-functional teams, collaborate remotely, and implement innovative campaigns that boost revenue and market share.…

Anthony Adimo Rajula

Hi, I’m Anthony Adimo Rajula—a sales and marketing professional with over 10 years of experience driving channel sales, distribution management, and IT product sales across FMCG, automotive, and technology sectors. I’ve led marketing strategy and digital campaign initiatives that align with strategic business objectives and deliver measurable growth. I excel at partner relationship management, event marketing, and turning data into actionable insights. I’m looking for dynamic project-based roles in digital marketing, sales, or IT distribution where I can lead cross-functional teams, collaborate remotely, and implement innovative campaigns that boost revenue and market share.…

Available to hire

Hi, I’m Anthony Adimo Rajula—a sales and marketing professional with over 10 years of experience driving channel sales, distribution management, and IT product sales across FMCG, automotive, and technology sectors. I’ve led marketing strategy and digital campaign initiatives that align with strategic business objectives and deliver measurable growth.

I excel at partner relationship management, event marketing, and turning data into actionable insights. I’m looking for dynamic project-based roles in digital marketing, sales, or IT distribution where I can lead cross-functional teams, collaborate remotely, and implement innovative campaigns that boost revenue and market share.

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Skills

Experience Level

Language

English
Fluent
Swahili
Fluent

Work Experience

Digital Marketing Manager at AARO East Africa
January 1, 2020 - Present
Developed comprehensive digital marketing strategy for a B2B SaaS CPM software provider across East Africa. Increased online leads by 25% through SEO, content marketing, and social media campaigns; contributed to 5% territory sales growth. Led data-driven campaigns using Google Analytics and Upsales CRM, improving ROI by 20% via audience segmentation and conversion optimization. Launched webinar programs (12 sessions) that converted 18% of attendees into qualified prospects, generating KES 3.2 million in new business opportunities. Coordinated integrated marketing campaigns across digital and traditional channels, boosting brand awareness by 35% while keeping spend within approved budgets. Grew LinkedIn follower base by 45% and generated 50+ qualified leads through targeted digital advertising and thought leadership content. Used advanced analytics tools including Google Data Analytics and Tableau to track campaign performance and optimize spend allocation across digital channels.
Sales Executive at Hansa Engineering Ltd
January 1, 2020 - September 17, 2025
Implemented targeted promotional schemes for seasonal campaigns, negotiating cooperative marketing agreements that increased distribution efficiency by 22% during peak sales periods. Collaborated with partner sales teams to develop market-specific strategies, providing marketing materials and product positioning guidance that enhanced sell-through rates by 18%. Executed competitive analysis and market intelligence gathering, identifying pricing opportunities that improved profit margins by 8% across the product portfolio. Managed trade marketing activities including point-of-sale materials and dealer incentive programs, supporting partner network expansion across 3 new regional markets.
Trade Development Representative at Sameer Africa Ltd
January 1, 2018 - September 17, 2025
Managed partnerships with 25+ distribution partners, implementing training programs and promotional support that increased partner sales capacity by 30% across technology product categories. Orchestrated promotional campaigns based on market analysis, increasing market share by 15% in competitive tire segments. Conducted regular partner marketing visits to align brand positioning strategies, providing marketing support and training that improved dealer sales performance by 28% annually. Managed trade marketing budget across regional markets, achieving a 3.8:1 marketing ROI through strategic timing and market focus.
Sales Representative at Personal Computer Systems Limited
January 1, 2013 - September 17, 2025
Maximized store marketing impact through strategic product positioning and promotional displays, achieving 115% of assigned sales targets while maintaining customer satisfaction scores above 4.5. Implemented product demonstration programs and customer education initiatives, converting 42% of store visits into purchases. Managed seasonal marketing campaigns and product launch activities, generating a 25% increase in foot traffic during key sales periods. Provided frontline brand representation and customer support, upholding Apple brand standards that earned store recognition for customer service excellence.
Digital Marketing Manager at AARO East Africa
January 1, 2020 - Present
Developed comprehensive digital marketing strategy, generating a 25% increase in online leads through SEO optimization, content marketing, and social media campaigns; contributed to 5% territory sales growth. Executed data-driven campaigns using Google Analytics and Upsales CRM, improving campaign ROI by 20% through targeted audience segmentation and conversion optimization. Launched webinar marketing programs hosting 12 educational sessions that converted 18% of attendees into qualified prospects, generating KES 3.2 million in new business opportunities. Coordinated integrated campaigns across digital and traditional channels, increasing brand awareness by 35% in target markets while maintaining spend within approved budget. Managed LinkedIn presence, growing follower base by 45% and generating 50+ qualified leads through targeted digital advertising and thought leadership content. Utilized advanced analytics tools including Google Data Analytics and Tableau to track campaign performa
Sales Executive at Hansa Engineering Ltd
December 31, 2020 - September 17, 2025
Implemented targeted promotional schemes for seasonal campaigns, negotiating cooperative marketing agreements that increased distribution efficiency by 22% during peak sales periods. Collaborated with partner sales teams to develop market-specific strategies, providing marketing materials and product positioning guidance that enhanced sell-through rates by 18%. Executed competitive analysis and market intelligence that identified pricing opportunities improving profit margins by 8% across product portfolio. Managed trade marketing activities including point-of-sale materials and dealer incentive programs, supporting partner network expansion across 3 new regional markets.
Trade Development Representative at Sameer Africa Ltd
December 31, 2018 - September 17, 2025
Managed strategic partnerships with 25+ distribution partners, implementing training programs and promotional support that increased partner sales capacity by 30% across technology product categories. Orchestrated promotional campaigns based on market analysis and distributor requirements, implementing seasonal programs that increased market share by 15% in competitive tire segments. Conducted regular partner marketing visits to align brand positioning strategies, providing marketing support and training that improved dealer sales performance by 28% annually. Managed trade marketing budget allocation across regional markets, optimizing promotional spend that achieved 3.8:1 marketing ROI through strategic campaign timing and market focus.
Sales Representative at Personal Computer Systems Limited
December 31, 2013 - September 17, 2025
Maximized store marketing impact through strategic product positioning and promotional displays, achieving 115% of assigned sales targets while maintaining customer satisfaction scores above 4.5. Implemented product demonstration programs and customer education initiatives, converting 42% of store visits into purchases through consultative selling. Managed seasonal marketing campaigns and product launch activities, coordinating promotional events that generated a 25% increase in foot traffic during key sales periods. Provided frontline brand representation and customer support, maintaining Apple brand standards that earned store recognition for customer service excellence in the retail network.
Digital Marketing at AARO East Africa
October 1, 2025 - October 1, 2025
Led digital marketing operations for a B2B SaaS firm serving EMEA markets, planning and executing data-driven campaigns on Google Ads and LinkedIn to drive online lead generation and revenue growth. Achievements include a 27% increase in online leads and a 5% rise in territory sales through an integrated marketing strategy; improved ARR by 20% via targeted account segmentation and prioritization; hosted virtual webinars and events to convert prospects, and built strong partner relationships during COVID-19.
Sales Executive at Hansa Engineering Ltd.
May 1, 2020 - May 1, 2020
Drove partner engagement and revenue growth by implementing strategic sales initiatives and targeted promotional programs; improved partner sales efficiency by 18% through structured training and product updates; negotiated strategic deals, expanded market presence, and boosted brand visibility across social channels; collaborated with cross-functional teams to align sales and marketing efforts.
Trade Development Representative at Sameer Africa Ltd.
June 1, 2018 - June 1, 2018
Expanded dealer networks and drove territory revenue growth by managing sales pipelines and optimizing account performance; achieved 20% territorial revenue growth; increased partner engagement by 25% through regular visits and training; implemented distributor- and market-driven promotional campaigns; strengthened long-term partnerships and service levels.
Sales Representative at Personal Computer Systems Limited
May 1, 2013 - May 1, 2013
Maximized store sales and profitability with targeted IT product promotions; exceeded sales targets by 23% through strategic promotions; built strong client relationships and delivered product demonstrations and training; coordinated with internal teams to optimize inventory management.

Education

Post Graduate Diploma in Professional Marketing at Chartered Institute of Marketing
January 1, 2019 - January 1, 2020
Master of Business Administration - Strategic Management at Catholic University of Eastern Africa
January 1, 2014 - January 1, 2017
Diploma in Professional Marketing - Digital Strategy at Chartered Institute of Marketing
January 1, 2018 - January 1, 2019
Bachelor of Science International Business Administration - Finance Concentration at United States International University, Africa
January 1, 2005 - January 1, 2009
Post Graduate Diploma in Professional Marketing at Chartered Institute of Marketing
January 1, 2019 - January 1, 2020
Master of Business Administration - Strategic Management at Catholic University of Eastern Africa
January 1, 2014 - January 1, 2017
Diploma in Professional Marketing - Digital Strategy at Chartered Institute of Marketing
January 1, 2018 - January 1, 2019
Bachelor of Science International Business Administration - Finance Concentration at United States International University, Africa
January 1, 2005 - January 1, 2009
Project Management Professional (PMP) at Project Management Institute
January 11, 2030 - May 1, 2024
Post Graduate Diploma in Professional Marketing at Chartered Institute of Marketing
January 11, 2030 - January 1, 2020
Diploma in Professional Marketing (Digital Strategy) at Chartered Institute of Marketing
January 11, 2030 - January 1, 2019
Master of Business Administration (Strategic Management) at Catholic University of Eastern Africa
January 11, 2030 - January 1, 2017
Bachelor of Science in International Business Administration (Finance) at United States International University Africa
January 11, 2030 - November 9, 2025

Qualifications

Google Digital Marketing & E-commerce
January 1, 2023 - September 17, 2025
Google Data Analytics
January 1, 2024 - September 17, 2025
Digital Marketing Strategy
January 1, 2019 - September 17, 2025
Project Management Professional
January 1, 2024 - September 17, 2025
Google Digital Marketing & E-commerce
January 1, 2023 - September 17, 2025
Google Data Analytics
January 1, 2024 - September 17, 2025
Digital Marketing Strategy
January 1, 2019 - September 17, 2025
Project Management Professional
January 1, 2024 - September 17, 2025
Google Project Management Certificate
January 11, 2030 - May 1, 2024
Google Data Analytics
January 11, 2030 - February 1, 2024
Google Digital Marketing & E-commerce
January 11, 2030 - October 1, 2023

Industry Experience

Consumer Goods, Software & Internet, Professional Services, Retail, Manufacturing, Media & Entertainment, Transportation & Logistics

Skills

Experience Level