I’m a London-based graphic designer with over five years of experience creating everything from full-scale social media campaigns to branded merch, billboards, signage, and weekly targeted content. I’ve worked closely with brands to develop visual identities and brand guidelines that not only look great but also support real business growth. I’m used to fast-paced environments, tight turnarounds, and juggling multiple deliverables, and I actually thrive under that kind of pressure.
What I Bring to the Table:
◦ 5 years of experience as a professional graphic designer, including 3 years as Lead Brand & Content Designer working with multiple high street clients and live event brands in London. I’ve delivered scroll-stopping paid ads, promotions, and social content for both DTC and high-visibility campaigns with a strong focus on performance and brand impact.
◦ In a recent role, I led a full visual rebrand and content overhaul that helped grow annual revenue by 186% post-COVID (from £350K to over £1M). I also built and launched a TikTok strategy that reached 160K+ followers and 3.3M likes, designed a branded GIF series with 2.1M+ views, and supported 150+ annual campaigns across five brands, all with a consistent focus on performance, speed, and creativity.
◦ I work primarily in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma, and I’m highly adaptable to new tools and technologies. I use AI tools like Midjourney, Adobe Firefly, and ChatGPT to accelerate ideation and workflow, not to replace the creative process, but to enhance and support it.
◦ I’m used to working under pressure and meeting tight, sometimes 24-hour deadlines, without compromising on quality or attention to detail. Consistency, speed, and polish are core parts of my process, especially when there’s volume involved.
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