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I'm Amanda Sun, a multi-disciplinary art director and graphic designer with a passion for crafting scalable brand systems and compelling visuals across global campaigns. My work spans from Trailhead and Salesforce branding to freelance brand design and print/digital production, where I collaborate closely with product, marketing, and engineering teams to deliver consistent, high-impact creative. Currently, I lead and mentor design teams, design end-to-end systems, and enjoy building playful, character-driven assets that resonate with diverse audiences. When I’m not designing, I enjoy mentoring junior designers and refining scalable processes to keep creative momentum across fast-paced initiatives.…I'm Amanda Sun, a multi-disciplinary art director and graphic designer with a passion for crafting scalable brand systems and compelling visuals across global campaigns. My work spans from Trailhead and Salesforce branding to freelance brand design and print/digital production, where I collaborate closely with product, marketing, and engineering teams to deliver consistent, high-impact creative. Currently, I lead and mentor design teams, design end-to-end systems, and enjoy building playful, character-driven assets that resonate with diverse audiences. When I’m not designing, I enjoy mentoring junior designers and refining scalable processes to keep creative momentum across fast-paced initiatives.

Amanda C. Sun

Art Director, Graphic Designer, Designer, +4

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I'm Amanda Sun, a multi-disciplinary art director and graphic designer with a passion for crafting scalable brand systems and compelling visuals across global campaigns. My work spans from Trailhead and Salesforce branding to freelance brand design and print/digital production, where I collaborate closely with product, marketing, and engineering teams to deliver consistent, high-impact creative. Currently, I lead and mentor design teams, design end-to-end systems, and enjoy building playful, character-driven assets that resonate with diverse audiences. When I’m not designing, I enjoy mentoring junior designers and refining scalable processes to keep creative momentum across fast-paced initiatives.…I'm Amanda Sun, a multi-disciplinary art director and graphic designer with a passion for crafting scalable brand systems and compelling visuals across global campaigns. My work spans from Trailhead and Salesforce branding to freelance brand design and print/digital production, where I collaborate closely with product, marketing, and engineering teams to deliver consistent, high-impact creative. Currently, I lead and mentor design teams, design end-to-end systems, and enjoy building playful, character-driven assets that resonate with diverse audiences. When I’m not designing, I enjoy mentoring junior designers and refining scalable processes to keep creative momentum across fast-paced initiatives.

Available to hire

I’m Amanda Sun, a multi-disciplinary art director and graphic designer with a passion for crafting scalable brand systems and compelling visuals across global campaigns. My work spans from Trailhead and Salesforce branding to freelance brand design and print/digital production, where I collaborate closely with product, marketing, and engineering teams to deliver consistent, high-impact creative.

Currently, I lead and mentor design teams, design end-to-end systems, and enjoy building playful, character-driven assets that resonate with diverse audiences. When I’m not designing, I enjoy mentoring junior designers and refining scalable processes to keep creative momentum across fast-paced initiatives.

Skills

Illustration

Experience Level

Illustration

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Graphic Designer at APTTUS INC.

June 1, 2013 - June 1, 2014

Provided graphic design support for corporate materials, including presentations, collateral, and branding assets; created visual assets for product teams and marketing campaigns.

Graphic Designer/Executive Assistant/Marketing Administrator at LIVE SUSHI

December 1, 2013 - October 1, 2016

Design of menu layouts, invoices, gift certificates, and PowerPoint presentations; management of social media pages, payroll, meetings, operations, and restaurant inventory; compilation of resources to support marketing strategies.

Designer and Consultant (Freelance) at TORCH COACHING

October 1, 2024 - November 1, 2024

Redesign of company logo and icon, including creation of comprehensive logo usage guidelines.

Designer and Consultant (Freelance) at R & G Lounge

August 1, 2021 - Present

Illustration of the panda character; art direction and design of print & promotional assets with vendors, including construction cover graphics, swag, and edible goods.

Senior Designer at Trailhead

April 1, 2017 - August 1, 2019

Designed campaign and event creatives for Dreamforce, TrailheaDX, Salesforce World Tours, Lightning Now Tours, and community-led events worldwide; illustrated and maintained the complete Trailhead badge library; created official character illustrations for Astro, Einstein, Codey, Cloudy, Earnie, Hootie, and Meta-Moose; designed print collateral, swag, and promotional items; managed vendor-facing art files and approval rounds.

Visual Designer at Trailhead

May 1, 2014 - April 1, 2017

Art directed Trailhead’s badge and trail creative system; led Dreamforce campus signage, area identity, staff uniforms, and event activations; produced creative for Salesforce World Tour events; supported virtual events and credentialing programs; maintained brand consistency across campaigns.

Art Director, Trailblazer Ecosystem & Trailhead at Trailblazer Ecosystem & Trailhead

August 1, 2019 - August 1, 2022

Art directed Trailhead ecosystem branding; oversaw campaigns, event activations, and asset libraries; guided cross-functional teams through brand updates and onboarding; maintained consistency across IP assets.

Senior Art Director, Brand at Trailhead

August 1, 2022 - May 1, 2026

Own end-to-end brand design system for Trailhead; govern creative standards, component libraries, and workflows across distributed teams; lead art direction for campaigns, events, social content, and digital banners; mentor designers and drive brand-wide rebrand implementation; oversee character asset library and vendor relations.