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I am Ashley Cutter, a Lead Graphic Designer with 15+ years of experience creating high-volume print and digital marketing for national brands. I stay focused on delivering fast, brand-accurate creative at scale and maintaining transparent, dependable relationships with my clients. In my current role, I lead campaigns across digital, print, and large-format media, build repeatable layouts and templates, and mentor designers to ensure top-quality output. I value collaborative problem-solving and disciplined processes that keep projects on time and on brand. I’ve demonstrated impact through large-scale projects, such as completing 298 Planet Fitness projects in a 12-day sprint, contributing $11.6K in tracked revenue. I also leverage AI-assisted workflows to accelerate concept exploration while preserving brand integrity, and I’ve launched a small design/e-commerce brand, Broke B, where I drive creative direction and live-site implementations using Figma and Wix Studio.…I am Ashley Cutter, a Lead Graphic Designer with 15+ years of experience creating high-volume print and digital marketing for national brands. I stay focused on delivering fast, brand-accurate creative at scale and maintaining transparent, dependable relationships with my clients. In my current role, I lead campaigns across digital, print, and large-format media, build repeatable layouts and templates, and mentor designers to ensure top-quality output. I value collaborative problem-solving and disciplined processes that keep projects on time and on brand. I’ve demonstrated impact through large-scale projects, such as completing 298 Planet Fitness projects in a 12-day sprint, contributing $11.6K in tracked revenue. I also leverage AI-assisted workflows to accelerate concept exploration while preserving brand integrity, and I’ve launched a small design/e-commerce brand, Broke B, where I drive creative direction and live-site implementations using Figma and Wix Studio.

Ashley Cutter

Graphic Designer, Designer, Brand Designer, +2

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I am Ashley Cutter, a Lead Graphic Designer with 15+ years of experience creating high-volume print and digital marketing for national brands. I stay focused on delivering fast, brand-accurate creative at scale and maintaining transparent, dependable relationships with my clients. In my current role, I lead campaigns across digital, print, and large-format media, build repeatable layouts and templates, and mentor designers to ensure top-quality output. I value collaborative problem-solving and disciplined processes that keep projects on time and on brand. I’ve demonstrated impact through large-scale projects, such as completing 298 Planet Fitness projects in a 12-day sprint, contributing $11.6K in tracked revenue. I also leverage AI-assisted workflows to accelerate concept exploration while preserving brand integrity, and I’ve launched a small design/e-commerce brand, Broke B, where I drive creative direction and live-site implementations using Figma and Wix Studio.…I am Ashley Cutter, a Lead Graphic Designer with 15+ years of experience creating high-volume print and digital marketing for national brands. I stay focused on delivering fast, brand-accurate creative at scale and maintaining transparent, dependable relationships with my clients. In my current role, I lead campaigns across digital, print, and large-format media, build repeatable layouts and templates, and mentor designers to ensure top-quality output. I value collaborative problem-solving and disciplined processes that keep projects on time and on brand. I’ve demonstrated impact through large-scale projects, such as completing 298 Planet Fitness projects in a 12-day sprint, contributing $11.6K in tracked revenue. I also leverage AI-assisted workflows to accelerate concept exploration while preserving brand integrity, and I’ve launched a small design/e-commerce brand, Broke B, where I drive creative direction and live-site implementations using Figma and Wix Studio.

Available to hire

I am Ashley Cutter, a Lead Graphic Designer with 15+ years of experience creating high-volume print and digital marketing for national brands. I stay focused on delivering fast, brand-accurate creative at scale and maintaining transparent, dependable relationships with my clients. In my current role, I lead campaigns across digital, print, and large-format media, build repeatable layouts and templates, and mentor designers to ensure top-quality output. I value collaborative problem-solving and disciplined processes that keep projects on time and on brand.

I’ve demonstrated impact through large-scale projects, such as completing 298 Planet Fitness projects in a 12-day sprint, contributing $11.6K in tracked revenue. I also leverage AI-assisted workflows to accelerate concept exploration while preserving brand integrity, and I’ve launched a small design/e-commerce brand, Broke B, where I drive creative direction and live-site implementations using Figma and Wix Studio.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Lead Graphic Designer at Planet Fitness Spectrum Marketing Companies

December 1, 2021 - Present

Lead campaign design across digital, print, and large-format/OOH while keeping the Planet Fitness look consistent. Build repeatable layouts and templates so campaign sets stay cohesive and move faster from concept to final files. Partner with stakeholders and vendors through review cycles and tight deadlines; reduced production timeline by 25%. Manage quality control on production-ready files to avoid reprints and prevent last-minute surprises. Mentor designers and set quality standards for layout, typography, and execution. Used AI-assisted workflows to speed up concept exploration and variations without breaking the brand.

Senior Graphic Designer – Pre-Press & Production at Echo Communications, Inc.

October 1, 2013 - January 1, 2021

Produced print-ready files with heavy QA and clean specs for reliable output. Worked directly with clients and leadership to refine layouts, typography, and consistency across deliverables. Improved QA workflow and reduced production errors by 30%.

Founder & Principal Designer at Broke B, LLC

July 1, 2023 - Present

Run a small design + e-commerce brand, creating cohesive visuals across products and marketing. Own creative direction and delivery across brand assets, campaign graphics, and ongoing content. Adapted a website template in Figma and migrated it into Wix Studio for a live build.