I strategise and produce audience-first content across TikTok and Instagram, driving growth and engagement for brands. I blend social-first creativity with paid media to maximise reach and conversions, turning ideas into shareable stories that resonate with audiences. From influencer activations to end-to-end campaign coordination and partnerships, I’ve led brand outreach, managed talent contracts, and delivered measurable results like multi-channel campaigns and increased local brand awareness. I’m excited to collaborate across teams to bring bold ideas to life.

I strategise and produce audience-first content across TikTok and Instagram, driving growth and engagement for brands. I blend social-first creativity with paid media to maximise reach and conversions, turning ideas into shareable stories that resonate with audiences. From influencer activations to end-to-end campaign coordination and partnerships, I’ve led brand outreach, managed talent contracts, and delivered measurable results like multi-channel campaigns and increased local brand awareness. I’m excited to collaborate across teams to bring bold ideas to life.

Available to hire

I strategise and produce audience-first content across TikTok and Instagram, driving growth and engagement for brands. I blend social-first creativity with paid media to maximise reach and conversions, turning ideas into shareable stories that resonate with audiences.

From influencer activations to end-to-end campaign coordination and partnerships, I’ve led brand outreach, managed talent contracts, and delivered measurable results like multi-channel campaigns and increased local brand awareness. I’m excited to collaborate across teams to bring bold ideas to life.

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Language

English
Fluent

Work Experience

Content Marketing Intern at Bubble Tea Club
February 1, 2022 - May 1, 2022
Managed social media accounts; created Canva-based graphics for daily posts and email campaigns; planned and produced content for all platforms; cultivated University Club partnerships; executed influencer outreach; reported on influencer performance; assisted in product photo/video shoots and prop organization.
Marketing Campaign Coordinator at Kogan.com
February 1, 2022 - October 1, 2022
Distributed promotional content across email, mobile, website and SMS; planned and executed influencer campaigns; managed social media accounts across multiple platforms; created and reported on influencer performance; facilitated influencer onboarding and outreach.
Content Executive & Community Manager at VUSH
June 1, 2023 - March 1, 2025
Created and executed social media and content strategies; produced Canva-based graphics for daily postings; optimized content for TikTok and Instagram growth; developed engaging content aligned with brand voice; managed content calendars and schedules; conducted trend research and led on-site brand activations.

Education

Bachelor of Business Marketing at La Trobe University
January 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education