Ada Karolina Bastos de Santana
I’m Ada Karolina Bastos de Santana, a results-driven Social Media Strategist and Content Creator based in Dublin, Ireland.
About
I’m Ada Karolina Bastos de Santana, a results-driven Social Media Strategist and Content Creator based in Dublin, Ireland. I specialize in content strategy, storytelling, branding, and data analysis, with a proven track record of driving organic growth and translating social media presence into tangible outcomes for clients. I’ve built and managed online presence for health and wellness brands, hospitality teams, and independent projects, using data-driven storytelling to boost engagement and reach.
I work with multicultural audiences across Europe, fluent in English, Portuguese, and Spanish. I’m adept at creating authentic connections that build brand authority and foster engaged communities without relying solely on paid traffic. I’m based in Ireland on a Stamp 2 visa and open to remote or hybrid opportunities across Europe.
- 5 years' experience
- Joined March 2026
Skills· 16
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Healthcare
- Education
- Travel & Hospitality
- Software & Internet
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Work experience· 15 roles
Manage the digital presence for a prominent chain of salons with 3 locations in Dublin, focusing on brand authority and audience connection. Reconstructed content strategy to emphasize value-driven content. Achieved 729% increase in profile interactions and 76.3% increase in reach in the first months via organic strategies. Grew followers by 800+ in 4 months, impacting business performance. Advised on website redesign to strengthen client bonds via DMs and WhatsApp.
Continued bartending duties while delivering exceptional customer service in a fast-paced upscale environment.
Provided beverage service and guest support in a luxury hotel, collaborating with colleagues to deliver high standards of hospitality.
Education
Certifications and awards· 12
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