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Ada Karolina Bastos de Santana

Available to hire

I’m Ada Karolina Bastos de Santana, a results-driven Social Media Strategist and Content Creator based in Dublin, Ireland.

About

I’m Ada Karolina Bastos de Santana, a results-driven Social Media Strategist and Content Creator based in Dublin, Ireland. I specialize in content strategy, storytelling, branding, and data analysis, with a proven track record of driving organic growth and translating social media presence into tangible outcomes for clients. I’ve built and managed online presence for health and wellness brands, hospitality teams, and independent projects, using data-driven storytelling to boost engagement and reach.

I work with multicultural audiences across Europe, fluent in English, Portuguese, and Spanish. I’m adept at creating authentic connections that build brand authority and foster engaged communities without relying solely on paid traffic. I’m based in Ireland on a Stamp 2 visa and open to remote or hybrid opportunities across Europe.

  • 5 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Healthcare
  • Education
  • Travel & Hospitality
  • Software & Internet

Work experience· 15 roles

Social Media Strategist & Manager · AL Beauty ClinicAug 2025 – Present · 1 yr 4 mos

Manage the digital presence for a prominent chain of salons with 3 locations in Dublin, focusing on brand authority and audience connection. Reconstructed content strategy to emphasize value-driven content. Achieved 729% increase in profile interactions and 76.3% increase in reach in the first months via organic strategies. Grew followers by 800+ in 4 months, impacting business performance. Advised on website redesign to strengthen client bonds via DMs and WhatsApp.

Bartender · Clontarf Castle HotelFeb 2025 – Sep 2025 · 8 mos

Continued bartending duties while delivering exceptional customer service in a fast-paced upscale environment.

Bartender · Clontarf Castle HotelDec 2024 – Feb 2025 · 3 mos

Provided beverage service and guest support in a luxury hotel, collaborating with colleagues to deliver high standards of hospitality.

Receptionist · 4-Star HotelDec 2024 – Nov 2025 · 1 yr
Hospitality Professional · Various Hotels (Dublin)Dec 2024 – Nov 2025 · 1 yr
Hospitality Professional · Various HotelsDec 2024 – Nov 2025 · 1 yr
Content Creator · Self-employed (TikTok Content Creator)Jan 2024 – Present · 2 yrs 11 mos
Content Creator & Strategist (Personal Project) · TikTok: adaineuropeJan 2024 – Present · 2 yrs 11 mos

Education

High School Diploma · Brazil2030 – 2026
High School Diploma · Brazil2030 – 2026
High School Diploma · Brazil2030 – 2026
High School Diploma · Brazil2030 – 2026

Certifications and awards· 12

Meta Blueprint Certification2030 – 2026
Google Digital Garage: Fundamentals of Digital Marketing2030 – 2026
HubSpot Social Media Marketing Certification2030 – 2026
Meta Blueprint Certification2030 – 2026

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