I’m Ada Karolina Bastos de Santana, a results-driven Social Media Strategist and Content Creator based in Dublin, Ireland. I specialize in content strategy, storytelling, branding, and data analysis, with a proven track record of driving organic growth and translating social media presence into tangible outcomes for clients. I’ve built and managed online presence for health and wellness brands, hospitality teams, and independent projects, using data-driven storytelling to boost engagement and reach. I work with multicultural audiences across Europe, fluent in English, Portuguese, and Spanish. I’m adept at creating authentic connections that build brand authority and foster engaged communities without relying solely on paid traffic. I’m based in Ireland on a Stamp 2 visa and open to remote or hybrid opportunities across Europe.

Ada Karolina Bastos de Santana

I’m Ada Karolina Bastos de Santana, a results-driven Social Media Strategist and Content Creator based in Dublin, Ireland. I specialize in content strategy, storytelling, branding, and data analysis, with a proven track record of driving organic growth and translating social media presence into tangible outcomes for clients. I’ve built and managed online presence for health and wellness brands, hospitality teams, and independent projects, using data-driven storytelling to boost engagement and reach. I work with multicultural audiences across Europe, fluent in English, Portuguese, and Spanish. I’m adept at creating authentic connections that build brand authority and foster engaged communities without relying solely on paid traffic. I’m based in Ireland on a Stamp 2 visa and open to remote or hybrid opportunities across Europe.

Available to hire

I’m Ada Karolina Bastos de Santana, a results-driven Social Media Strategist and Content Creator based in Dublin, Ireland. I specialize in content strategy, storytelling, branding, and data analysis, with a proven track record of driving organic growth and translating social media presence into tangible outcomes for clients. I’ve built and managed online presence for health and wellness brands, hospitality teams, and independent projects, using data-driven storytelling to boost engagement and reach.

I work with multicultural audiences across Europe, fluent in English, Portuguese, and Spanish. I’m adept at creating authentic connections that build brand authority and foster engaged communities without relying solely on paid traffic. I’m based in Ireland on a Stamp 2 visa and open to remote or hybrid opportunities across Europe.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media Strategist & Manager at AL Beauty Clinic
August 1, 2025 - Present
Manage the digital presence for a prominent chain of salons with 3 locations in Dublin, focusing on brand authority and audience connection. Reconstructed content strategy to emphasize value-driven content. Achieved 729% increase in profile interactions and 76.3% increase in reach in the first months via organic strategies. Grew followers by 800+ in 4 months, impacting business performance. Advised on website redesign to strengthen client bonds via DMs and WhatsApp.
Social Media Strategist at Dr. Carolina Nogueira (Pediatrics)
January 1, 2021 - August 1, 2025
Built brand authority and audience connection to launch a new clinic. Achieved over 100k views on Reels through strategic storytelling and informative content.
Social Media Strategist at Vanusa Pedral (Nutritionist)
January 1, 2021 - August 1, 2025
Developed targeted content strategy that increased accounts engagement by 86% and posting interactions by 97.5%. Created video scripts to help clients overcome on-camera anxiety and build an engaged community.
Hospitality Professional at Various Hotels
December 1, 2024 - November 1, 2025
Developed strong customer service, communication, and multicultural interpersonal skills in fast-paced European hotel environments.
Content Creator & Strategist (Personal Project) at TikTok: @adain europe
January 1, 2024 - Present
Grew a personal TikTok account from scratch to over 1,000 highly engaged followers by sharing experiences and insights about electronic music events in Dublin.
Content Creator & Strategist (Personal Project) at TikTok: @adaineurope
January 1, 2024 - Present
Applied viral growth and storytelling strategies, resulting in a viral video with over 17k views that successfully sold 16 event tickets.
Social Media Strategist (Freelance) at Various Clients (Health & Wellness Sector) | Brazil (Remote)
August 1, 2021 - August 1, 2025
Developed data-driven content strategies for health & wellness clients; increased account engagement, grew follower bases, built brand authority, and provided comprehensive profile analysis and market research for multiple clients.
Social Media Strategist (Freelance) at Various Health & Wellness Clients (Remote)
January 1, 2021 - August 1, 2025
Developed targeted content strategies for health & wellness clients in Brazil, increasing accounts’ engagement and post interactions through organic, data-driven storytelling.
Content Creator & Strategist (Personal Project) at TikTok: adaineurope
January 1, 2024 - Present
Grew a TikTok account from scratch to over 1,000 highly engaged followers by sharing experiences and insights about electronic music events in Dublin. Applied viral growth and storytelling strategies, resulting in a viral video with over 17k views that sold 16 event tickets. Maintained consistent profile growth and audience engagement through strategic content planning.
Hospitality Professional at Various Hotels (Dublin)
December 1, 2024 - November 1, 2025
Developed strong customer service, communication, and multicultural interpersonal skills in fast-paced European hospitality environments across multiple venues.
Content Creator at Self-employed (TikTok Content Creator)
January 1, 2024 - Present
Grew a personal TikTok account from scratch to over 1,000 highly engaged followers by sharing experiences and insights about electronic music events in Dublin. Applied virality and storytelling strategies, resulting in a viral video with over 17k views and successful event ticket sales.
Social Media Strategist (Freelance) at Various Clients (Health & Wellness) – Brazil (Remote)
January 1, 2021 - August 1, 2025
Developed targeted content strategies for health and wellness clients. Increased follower engagement and post interactions substantially; created video scripts to help clients overcome on-camera anxiety and built a resilient online community.
Receptionist at 4-Star Hotel
December 1, 2024 - November 30, 2025
Developed strong customer service, communication, and multicultural interpersonal skills in fast-paced European hotel environments.
Bartender at Clontarf Castle Hotel
December 1, 2024 - February 28, 2025
Provided beverage service and guest support in a luxury hotel, collaborating with colleagues to deliver high standards of hospitality.
Bartender at Clontarf Castle Hotel
February 1, 2025 - September 30, 2025
Continued bartending duties while delivering exceptional customer service in a fast-paced upscale environment.

Education

High School Diploma at Brazil
January 11, 2030 - March 26, 2026
High School Diploma at Brazil
January 11, 2030 - March 26, 2026
High School Diploma at Brazil
January 11, 2030 - March 26, 2026
High School Diploma at Brazil
January 11, 2030 - April 16, 2026

Qualifications

Meta Blueprint Certification
January 11, 2030 - March 26, 2026
Google Digital Garage: Fundamentals of Digital Marketing
January 11, 2030 - March 26, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - March 26, 2026
Meta Blueprint Certification
January 11, 2030 - March 26, 2026
Google Digital Garage: Fundamentals of Digital Marketing
January 11, 2030 - March 26, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - March 26, 2026
Meta Blueprint Certification
January 11, 2030 - March 26, 2026
Google Digital Garage: Fundamentals of Digital Marketing
January 11, 2030 - March 26, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - March 26, 2026
Meta Blueprint Certification
January 11, 2030 - April 16, 2026
Google Digital Garage: Fundamentals of Digital Marketing
January 11, 2030 - April 16, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Education, Travel & Hospitality, Software & Internet