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I'm Adama Hawa Diallo, a French marketing professional with a MSc in Retail and Distributor Management & FMCG from NEOMA Business School. Over the last decade I’ve worked across Europe in Digital Marketing, Social Media, and Customer Experience, helping brands optimize campaigns, build engaging content, and map customer journeys from Paris to Düsseldorf to Lisbon. I’m energized by fast-paced environments, love collaborating with diverse teams, and continually develop my skills in analytics, digital advertising, and product marketing to drive measurable results. I’m eager to contribute to cross-functional teams in an international setting, bringing a hands-on approach from both marketing and operations to deliver value and growth.…I'm Adama Hawa Diallo, a French marketing professional with a MSc in Retail and Distributor Management & FMCG from NEOMA Business School. Over the last decade I’ve worked across Europe in Digital Marketing, Social Media, and Customer Experience, helping brands optimize campaigns, build engaging content, and map customer journeys from Paris to Düsseldorf to Lisbon. I’m energized by fast-paced environments, love collaborating with diverse teams, and continually develop my skills in analytics, digital advertising, and product marketing to drive measurable results. I’m eager to contribute to cross-functional teams in an international setting, bringing a hands-on approach from both marketing and operations to deliver value and growth.

Adama Hawa Diallo

Digital Marketer, Social Media Manager, Content Creator, +5

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I'm Adama Hawa Diallo, a French marketing professional with a MSc in Retail and Distributor Management & FMCG from NEOMA Business School. Over the last decade I’ve worked across Europe in Digital Marketing, Social Media, and Customer Experience, helping brands optimize campaigns, build engaging content, and map customer journeys from Paris to Düsseldorf to Lisbon. I’m energized by fast-paced environments, love collaborating with diverse teams, and continually develop my skills in analytics, digital advertising, and product marketing to drive measurable results. I’m eager to contribute to cross-functional teams in an international setting, bringing a hands-on approach from both marketing and operations to deliver value and growth.…I'm Adama Hawa Diallo, a French marketing professional with a MSc in Retail and Distributor Management & FMCG from NEOMA Business School. Over the last decade I’ve worked across Europe in Digital Marketing, Social Media, and Customer Experience, helping brands optimize campaigns, build engaging content, and map customer journeys from Paris to Düsseldorf to Lisbon. I’m energized by fast-paced environments, love collaborating with diverse teams, and continually develop my skills in analytics, digital advertising, and product marketing to drive measurable results. I’m eager to contribute to cross-functional teams in an international setting, bringing a hands-on approach from both marketing and operations to deliver value and growth.

Available to hire

I’m Adama Hawa Diallo, a French marketing professional with a MSc in Retail and Distributor Management & FMCG from NEOMA Business School. Over the last decade I’ve worked across Europe in Digital Marketing, Social Media, and Customer Experience, helping brands optimize campaigns, build engaging content, and map customer journeys from Paris to Düsseldorf to Lisbon. I’m energized by fast-paced environments, love collaborating with diverse teams, and continually develop my skills in analytics, digital advertising, and product marketing to drive measurable results.

I’m eager to contribute to cross-functional teams in an international setting, bringing a hands-on approach from both marketing and operations to deliver value and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

German

Intermediate

Work Experience

Production Operator at STACI

January 1, 2015 - September 30, 2025

Prepare orders according to picking lists, validate orders, and ensure proper packaging and labeling. Participate in product manufacturing or transformation processes, supply production lines with raw materials, and maintain traceability and hygiene standards. Recondition and palletize goods, inspect finished products, operate and maintain standard electrical equipment, and report any malfunctions or non-compliant products.

Digital Marketing Optimization Specialist at Cognizant

July 1, 2021 - June 30, 2024

Implement optimization solutions for high-value advertising accounts: build campaigns, create keyword packs, set bids and budget suggestions; analyze data at account and campaign levels; generate performance reports; apply optimization techniques aligned with client goals across Search, GSN, Mobile and YouTube; identify opportunities to drive sales and support agency/client discussions.

Digital Marketing Consultant and Social Media Manager at Self-employed

June 1, 2020 - June 30, 2021

Marketing consultancy and social media management for small businesses and entrepreneurs. Included social media and content planning, customer journey mapping and email list creation; managed a Facebook community of over 500 women entrepreneurs; produced podcasts and online courses; delivered masterclasses and workshops on social media and personal branding.

Customer Experience and Project Manager at Air Liquide

April 1, 2019 - May 31, 2020

Refining and implementing the customer experience method within the German organization; coordinating initiatives and communications; organizing annual customer relationship surveys and ongoing transaction surveys; developing a dashboard with CX and internal KPIs; working in an international network.

Customer Success Agent at Bettzeit Gruppe

April 1, 2018 - February 28, 2019

Assisted customers throughout discovery and purchase, identified and fixed logistic issues, monitored stocks with the operations team; contributed to onboarding processes for new hires and developed tools to improve internal processes.

Category Manager Junior at LOGISTA

July 1, 2016 - August 31, 2017

Conducted competitive intelligence on product ranges; recommended new concepts and defined marketing-mix elements; briefed agencies; sourced new products and created operational files; analyzed performance and launched products with monthly reports.

Category Manager Assistant at MELITTA

July 1, 2015 - March 31, 2016

Assisted category managers for four national brands; set up and monitored promotional operations and sales forecasts; developed sales tools for launches and relaunches (shelf displays, leaflets); analyzed consumer and distributor panels and Sell-in data.

Category Manager Assistant – Accessories and Connected Objects at E. Leclerc

June 1, 2014 - December 31, 2014

Weekly/monthly reports for product lines and promotional operations; created merchandising books; prepared supplier meetings; monitored stock shortages and evaluated opportunities in the connected-objects market; organized the annual Multimedia Showroom.

Marketing Assistant at L'Oréal Paris Luxury Division

July 1, 2012 - August 31, 2012

Analyzed Lancôme’s Facebook page, contributed to event outcomes; researched branding concepts for campaigns; inventoried Basic and Premium Boxes; prepared ads for fragrance campaigns.

Marketing Assistant at L'Oréal Paris Luxury Division

July 1, 2011 - August 31, 2011

Conducted competitive intelligence within a marketing team; prepared packaging method explanations for Chinese colleagues; checked product and packaging quality.

Production Operator at STACI

January 1, 2005 - September 1, 2025

Prepare orders according to picking lists (quantity, reference, quality). Validate orders using the Augusta software. Ensure proper packaging, labeling and hygiene/safety standards. Supply production lines with raw materials and participate in manufacturing or transformation processes. Maintain traceability procedures and inspect finished products for quality before shipment. Recondition and palletize goods according to logistics standards. Operate and maintain standard electrical equipment (tape machine, stretch wrapper, electric or manual pallet jack). Maintain a clean and organized workstation. Report malfunctions or non-compliant products.

Category Manager Assistant at Accessories and Connected Objects – E. Leclerc

June 1, 2014 - December 31, 2014

Weekly/monthly reports for product lines and promotions; merchandising books; supplier meetings; stock shortage monitoring; market opportunity evaluation; organized annual Multimedia Showroom.