Monserrat Urueña

Available to hire

Brand Designer with 8+ years building digital-first brand systems and marketing assets for startups and small businesses. I translate strategy into clear visual systems, then ship the work across web, email and social.

About

Brand Designer with 8+ years building digital-first brand systems and marketing assets for startups and small businesses. I translate strategy into clear visual systems, then ship the work across web, email and social. Comfortable working async across time zones and iterating fast without losing craft.

  • Joined October 2024

Industry experience

  • Education
  • Healthcare
  • Real Estate & Construction
  • Professional Services
  • Media & Entertainment
  • Software & Internet
  • Other

Projects · 6

CM ARMENDARIZ (Construcciones y Materiales Armendariz) is a company dedicated to the production and distribution of construction materials and offers engineering, construction and machinery rental services. It's a modern brand that is 100% committed to quality construction. logo graphicdesigner webdesigner

  • Brand Designer
  • Designer
  • Logo Designer

WINLOCK is a company dedicated to the sale of high-resistance steel bars to immobilize windows and sliding doors, preventing them from being accessed from the outside, and this helps you to increase the security of the property. The logo represents the strength and protection that WINLOCK provides to the user and its family. logo graphicdesigner webdesigner

  • Brand Designer
  • Designer
  • Logo Designer

The branding process for VIRTUOSITY SENSES involved the creation and consolidation of a distinctive identity that transmitted its exclusive essence and values. logo graphicdesigner webdesigner

  • Brand Designer

Clifford Lee is a psychologist focused on providing psychological therapy to young people and adults, also he offers training and courses to business and companies. The main goal of this branding is to show a human and warm brand, a brand that creates a bond between the professional and the patient. ​​​​​​​ logo graphicdesigner webdesigner

  • Brand Designer
  • Designer
  • Logo Designer

Commerxe is a revolutionary decentralized commerce network that aims to disrupt and displace the traditional gatekeeping practices of online commerce. ​​​​​​ graphicdesigner branding logo

  • Brand Designer
  • Designer
  • Logo Designer

Angie Contreras is a consultant on communication related with a gender perspective, technology and digital rights. She works on issues of harassment and digital violence in children and adolescents; she talks about socially uncomfortable topics and questions traditional ways of thinking. One of her goals is to encourage reflection and questioning. Angie Contreras' branding is fresh, dynamic and eye-catching. Different support elements were developed with the aim of being used on social media (main communication channel). branding logo designer

  • Brand Designer
  • Designer
  • Logo Designer

Work experience· 5 roles

Brand / Visual Designer · Monserrat Urueña (Freelance)Jun 2019 – Present · 7 yrs 6 mos

Freelance brand identity and visual design work, including identity systems, logos, typography, and marketing assets. Designed websites in WordPress with basic SEO, created digital publications, and produced multi-channel assets. Collaborated remotely with clients across the U.S., India, New Zealand, and México. Achievements include an end-to-end website redesign for Latinas en Alemania to improve information architecture, brand voice, and navigation, and supporting Gamapath's national expansion through cohesive branding across four branches.

Senior Brand Designer · Freelance – Brand Development ConsultantJun 2019 – Present · 7 yrs 6 mos

Remote freelance role focused on creating brand visual languages, including logos, identity manuals, storytelling, and style guides. Conducted audience and competitor research to develop communication strategies and marketing campaigns. Designed and implemented websites in WordPress and applied basic SEO to generate qualified leads. Developed eBooks and digital publications, and produced visual and written content for websites and social media. Collaborated with clients in the U.S. and India across time zones, delivering projects on schedule. Achievements include increasing Majorelle's organic traffic by 300% through SEO optimization and positioning Gamapath for national expansion with four new branches.

Senior Graphic Designer & Digital Marketing · HOMENT Real EstateJan 2016 – Feb 2021 · 5 yrs 2 mos

Branding development for real estate projects; designed digital marketing materials (newsletters, websites, social assets) and print collateral. Supported digital marketing efforts with SEO, Google Ads, and social campaigns to drive growth and brand consistency.

Senior Graphic Designer & Digital Marketing · HOMENTJan 2016 – Feb 2021 · 5 yrs 2 mos
Graphic Designer · Hospital Cardiológica AguascalientesJun 2014 – Jan 2016 · 1 yr 8 mos

Education· 6

Master’s Degree in Strategic Communication and Institutional Image · Universidad Cuauhtémoc Aguascalientes2021 – 2023

In the process of degree completion

Bachelor’s Degree in Graphic Design · Universidad Autónoma de Aguascalientes2009 – 2013
Master’s Degree in Strategic Communication and Institutional Image · Universidad Cuauhtémoc Aguascalientes2022 – 2025
Bachelor’s Degree in Graphic Design · Universidad Autónoma de Aguascalientes2009 – 2013

Certifications and awards· 12

Emotional Branding2030 – 2026
Technical SEO2030 – 2026
Brand Storytelling2030 – 2026
Google Ads: Successful Campaign Creation2030 – 2026

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