Adam Demirel

Led a complete UI/UX redesign and frontend architecture overhaul for a creative two-sided marketplace.

Led the 0→1 development of an AI-powered interactive cooking platform. Owned architecture and built the full stack using React, Next.js, Fastify, and OpenAI APIs, including a streaming LLM interface and an interactive AI experience from scratch. Advised founders on AI feasibility, technical trade-offs, and translating product ideas into engineering roadmaps. Led technical hiring, roadmapping, and onboarding a Machine Learning Engineer. Re-architected the backend from NestJS to Fastify to reduce runtime overhead and improve system performance.

Provided technical leadership and rebuilt the core product application architecture using Next.js, TypeScript, and TanStack Query. Owned end-to-end delivery across complex analytics work, data visualization, and performance optimization for data-dense dashboards. Shipped analytics funnels, complex dashboards, and key performance improvements. Conducted technical hiring and managed a mid-level engineer, establishing architectural standards and reviewing technical decisions. Designed real-time WebSocket data feeds and time-based cache invalidation strategies for continuously changing analytics data.