Hello! I’m Adam Farag, a hands-on software engineer and technical leader with over a decade in iOS development (SwiftUI and UIKit) and more than six years building scalable backend systems. I love turning bold ideas into reliable products, owning everything from feature design to deployment, and mentoring teams to ship high-quality software quickly and safely. Over the years I’ve founded multiple ventures, architected internal platforms used by hundreds of clients, and built AI systems that automate sales, lead discovery, and forecasting. I’m currently focusing on AI-powered product development and leading teams that combine product sense with solid engineering. I’m based in Edmonton, Canada, and enjoy growing startups that make an impact.

Adam Farag

Hello! I’m Adam Farag, a hands-on software engineer and technical leader with over a decade in iOS development (SwiftUI and UIKit) and more than six years building scalable backend systems. I love turning bold ideas into reliable products, owning everything from feature design to deployment, and mentoring teams to ship high-quality software quickly and safely. Over the years I’ve founded multiple ventures, architected internal platforms used by hundreds of clients, and built AI systems that automate sales, lead discovery, and forecasting. I’m currently focusing on AI-powered product development and leading teams that combine product sense with solid engineering. I’m based in Edmonton, Canada, and enjoy growing startups that make an impact.

Available to hire

Hello! I’m Adam Farag, a hands-on software engineer and technical leader with over a decade in iOS development (SwiftUI and UIKit) and more than six years building scalable backend systems. I love turning bold ideas into reliable products, owning everything from feature design to deployment, and mentoring teams to ship high-quality software quickly and safely.

Over the years I’ve founded multiple ventures, architected internal platforms used by hundreds of clients, and built AI systems that automate sales, lead discovery, and forecasting. I’m currently focusing on AI-powered product development and leading teams that combine product sense with solid engineering. I’m based in Edmonton, Canada, and enjoy growing startups that make an impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Arabic
Intermediate

Work Experience

Senior Software Engineer, Technical Product Lead at Aivia Inc.
February 1, 2020 - Present
Led iOS and backend development across multiple products. Architected an internal platform that replaced Monday.com for content delivery, sales, onboarding, and lead generation across 200+ clients. Built AI systems to automate lead discovery, sales tracking, email parsing, revenue forecasting, and reporting, eliminating all manual sales workflows. Hired and led QA teams for iOS, Android, and Web testing, and owned servers, deployments, and infrastructure across all projects. Built, scaled, and mentored a high-performing team of engineers, QA, and designers.
Founder & Technical Lead at Nutrilens AI
January 1, 2024 - Present
Founded Nutrilens AI, leading end-to-end product development, research, and operations. Built AI systems to automatically analyze data, generate insights, and deliver reports to customers. Led technology strategy, development, and go-to-market efforts for an AI-focused startup.
Founder & Technical Lead (Acquired) at Pickup Pal AI
January 1, 2023 - January 1, 2025
Founded and led Pickup Pal AI; built, marketed organically, and grew to 100k+ users. Directed product development, growth initiatives, and technical strategy; led a small, cross-functional team through the product lifecycle and culminating in an acquisition.
iOS Developer at Textbooks 101
December 1, 2015 - February 1, 2020
Developed iOS apps delivering educational content; collaborated with designers and product managers to ship features; contributed to app architecture and maintenance across Swift/Objective-C environments.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Professional Services