Product designer & AI product lead specialising in early-stage concepts, intelligent systems, and high-impact prototypes. I’m a senior product designer and applied AI product lead working at the intersection of product strategy, design systems, and intelligent software. I help early-stage teams turn ambiguous ideas into compelling product concepts — from first narrative and interaction models through to functional prototypes and production-ready systems. My work spans digital products, AI-driven applications, conversational interfaces, and early hardware-adjacent concept development where clarity, excitement, and coherence matter before manufacturability. I’ve led and shipped products across startups, scale-ups, and creative studios, often operating as a hybrid designer / product lead: shaping vision, defining systems, and designing interfaces that people trust and understand. Recently, my focus has been on AI products and agent-based systems — designing tools that are expressive, emotionally safe, and usable by non-technical users. Alongside client work, I run GABA, a creative studio building experimental AI products, conversational agents, and concept prototypes. This gives me strong fluency in modern AI tooling, rapid prototyping, and working solo or embedded within distributed teams. I work remotely, communicate clearly, and am particularly effective at early-stage concept work — generating excitement, direction, and tangible artefacts when a product is still forming.…

Adam Martin

PRO

Product designer & AI product lead specialising in early-stage concepts, intelligent systems, and high-impact prototypes. I’m a senior product designer and applied AI product lead working at the intersection of product strategy, design systems, and intelligent software. I help early-stage teams turn ambiguous ideas into compelling product concepts — from first narrative and interaction models through to functional prototypes and production-ready systems. My work spans digital products, AI-driven applications, conversational interfaces, and early hardware-adjacent concept development where clarity, excitement, and coherence matter before manufacturability. I’ve led and shipped products across startups, scale-ups, and creative studios, often operating as a hybrid designer / product lead: shaping vision, defining systems, and designing interfaces that people trust and understand. Recently, my focus has been on AI products and agent-based systems — designing tools that are expressive, emotionally safe, and usable by non-technical users. Alongside client work, I run GABA, a creative studio building experimental AI products, conversational agents, and concept prototypes. This gives me strong fluency in modern AI tooling, rapid prototyping, and working solo or embedded within distributed teams. I work remotely, communicate clearly, and am particularly effective at early-stage concept work — generating excitement, direction, and tangible artefacts when a product is still forming.…

Available to hire

Product designer & AI product lead specialising in early-stage concepts, intelligent systems, and high-impact prototypes.

I’m a senior product designer and applied AI product lead working at the intersection of product strategy, design systems, and intelligent software.

I help early-stage teams turn ambiguous ideas into compelling product concepts — from first narrative and interaction models through to functional prototypes and production-ready systems. My work spans digital products, AI-driven applications, conversational interfaces, and early hardware-adjacent concept development where clarity, excitement, and coherence matter before manufacturability.

I’ve led and shipped products across startups, scale-ups, and creative studios, often operating as a hybrid designer / product lead: shaping vision, defining systems, and designing interfaces that people trust and understand. Recently, my focus has been on AI products and agent-based systems — designing tools that are expressive, emotionally safe, and usable by non-technical users.

Alongside client work, I run GABA, a creative studio building experimental AI products, conversational agents, and concept prototypes. This gives me strong fluency in modern AI tooling, rapid prototyping, and working solo or embedded within distributed teams.

I work remotely, communicate clearly, and am particularly effective at early-stage concept work — generating excitement, direction, and tangible artefacts when a product is still forming.

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Language

English
Fluent

Work Experience

Creative Director at GABA
September 1, 2025 - Present
Founder of Creative Studio helping people shape their ideas, identities, and platforms for the age of AI.

Education

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Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper GABA — Applied AI Product Studio

    GABA is an applied AI product studio where I design, prototype, and ship early-stage digital products and intelligent systems.

    The studio focuses on turning emerging ideas into usable, coherent products — particularly where AI, language, and interaction design intersect. My work spans product definition, UX and interaction design, system behaviour, and rapid prototyping, often operating solo or embedded within small, distributed teams.

    Through GABA, I’ve developed AI-powered tools, conversational products, and concept-stage applications that prioritise clarity, trust, and real-world usability over novelty. This includes shaping product models, defining interaction rules, and designing interfaces that make complex systems understandable to non-technical users.

    GABA demonstrates my ability to work effectively at the earliest stages of product development — where direction is still forming, constraints are fluid, and design decisions need to generate confidence, alignment, and momentum.

    paper Early-Stage AI & Product Concept Development

    I specialise in early-stage product concept development, particularly where the product is not yet fully defined or manufacturable.

    My work at this stage includes shaping the product idea, defining interaction models, establishing tone and trust, and creating artefacts that help teams and stakeholders see what they are building. This often involves working across product strategy, design, and applied AI — translating uncertainty into clarity and momentum.

    I’m particularly effective when a product needs to generate belief before it is fully engineered.

    paper Pathless Presence — Digital Environment & Experience System

    Pathless Presence is a digital experience system designed to support reflection without instruction, optimisation, or goal-setting.

    My role focused on shaping the underlying product principles, interaction rules, visual restraint, and language system — ensuring the experience felt intentional, calm, and trustworthy. This involved designing boundaries as much as features, and removing common patterns associated with productivity or self-improvement tools.

    The project demonstrates my ability to design products where restraint is the core challenge, and where tone, pacing, and absence are as important as interface elements.

    paper Promptorium — Interactive Vitamins (AI Product)

    Promptorium is an AI-powered consumer product offering Interactive Vitamins — short, intentional interactions designed to support mental clarity, emotional grounding, and creative momentum.

    Each “vitamin” is a tightly scoped product experience: designed to be taken quickly, return value immediately, and avoid dependence or overuse. My work focused on defining the product model, interaction design, tone, constraints, and delivery mechanics — treating AI not as an assistant, but as a carefully shaped product surface.

    The project required clear product judgement: deciding what each experience does, how long it lasts, what language it uses, and where it stops. I designed the system to prioritise emotional safety, trust, and usability over novelty or automation.

    Promptorium demonstrates my ability to take an abstract idea (AI + wellbeing) and translate it into a concrete, market-ready product with a clear value proposition, repeatable structure, and strong user resonance.