Hi, I’m Adam Lorber, a creative design leader shaping cohesive brand identities across digital and print for startups and established organizations. I specialize in brand identity and strategy, rebranding, presentations and investor decks, digital content and UX/UI, and CPG packaging, with hands-on art direction from concept to launch.\n\nI’ve guided cross-functional teams and partnered with executives to elevate brand presence at scale, from Emmy Awards campaigns to Series A launches with FlyKitt, helping drive measurable growth and adoption. I thrive on turning complex ideas into clear visuals that resonate with customers and stakeholders.

Adam Lorber

Hi, I’m Adam Lorber, a creative design leader shaping cohesive brand identities across digital and print for startups and established organizations. I specialize in brand identity and strategy, rebranding, presentations and investor decks, digital content and UX/UI, and CPG packaging, with hands-on art direction from concept to launch.\n\nI’ve guided cross-functional teams and partnered with executives to elevate brand presence at scale, from Emmy Awards campaigns to Series A launches with FlyKitt, helping drive measurable growth and adoption. I thrive on turning complex ideas into clear visuals that resonate with customers and stakeholders.

Available to hire

Hi, I’m Adam Lorber, a creative design leader shaping cohesive brand identities across digital and print for startups and established organizations. I specialize in brand identity and strategy, rebranding, presentations and investor decks, digital content and UX/UI, and CPG packaging, with hands-on art direction from concept to launch.\n\nI’ve guided cross-functional teams and partnered with executives to elevate brand presence at scale, from Emmy Awards campaigns to Series A launches with FlyKitt, helping drive measurable growth and adoption. I thrive on turning complex ideas into clear visuals that resonate with customers and stakeholders.

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Language

English
Fluent

Work Experience

Lead Designer at Inflection
March 1, 2025 - November 1, 2025
Unified branding across six core products by creating a centralized brand hub and organizing assets to support consistent, on-brand use across internal teams and external partners. Contributed to 100% large-client retention and adoption by 30% of the Fortune 100 Best Companies to Work For by designing and producing executive sales decks supporting renewals and long-term partnerships. Redesigned the member email journey in collaboration with cross-functional teams to enhance engagement and create a more cohesive brand experience. Developed hundreds of course graphics and visual assets to support product launches, reinforcing brand recognition and elevating the overall educational experience. Directed creative for domestic and international conferences and events, including booths, signage, print collateral, and branded swag, to strengthen the company’s industry presence.
Creative Director (Contract) at The Kitchen/Revyrie
November 1, 2023 - March 1, 2025
Led a full brand revitalization and 35+-page global website redesign. Updated digital, print, social media, and trade show materials for consistency and elevated recognition. Produced premium branded merchandise and collaborated with leadership to optimize ad placements and brand visibility. Built a unified identity for a parent company and four sub-brands, creating brand guidelines, decks, and sales materials to strengthen positioning. Directed marketing collateral, social campaigns, and trade show visuals, enhancing brand presence across multiple channels.
Lead Designer at Fount
September 1, 2022 - November 1, 2023
Led creative direction for FlyKitt’s brand and product launch, supporting Series A fundraising with investor-ready visuals, decks, and promotional materials. Designed FDA-compliant packaging for FlyKitt and four supplement lines, including custom welcome boxes, balancing regulatory requirements with premium aesthetics. Produced and art-directed photo shoots and brand videos, including hero content featured on Fount and FlyKitt websites. Redesigned the Fount and FlyKitt websites (in Squarespace and later WordPress), improving UX, retention, scalability, and content flexibility. Partnered with the engineering team and CTO to refine mobile app UI/UX, helping achieve a 4.7-star App Store rating and stronger user retention. Leveraged AI tools to create realistic marketing visuals, reducing production costs by $50K+ while maintaining high-quality output.
Senior Designer/Art Director at Television Academy & Emmy Awards
April 1, 2006 - September 1, 2022
Shaped the Emmy Awards’ globally recognized visual identity, including the 70th Primetime Emmy Awards key art and campaigns seen by over 10M viewers worldwide. Directed creative for membership, marketing, and Foundation initiatives, contributing to a 257% increase in active members. Led concept and production of campaigns across digital, print, OOH, and environmental formats; managed 100+ projects annually; mentored a four-person design team; established workflows that tripled output speed. Designed and produced trade show booths, large-scale event signage, and premium merchandise, elevating the Academy’s visibility at major industry events.
Freelance Creative Director/Lead Designer at Various Clients (Freelance)
January 1, 2012 - Present
Led branding projects for Lemon Perfect, Joe’s Stone Crab, Chick-Fil-A, and other emerging CPG, tech, entertainment, and hospitality brands, delivering packaging redesigns, brand refreshes, digital experience support, and campaign creative.

Education

Bachelor of Science in Advertising at University of Miami
January 11, 2030 - December 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Travel & Hospitality, Retail, Healthcare, Non-Profit Organization, Software & Internet, Professional Services, Other
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