Adam Roberts

Available to hire

Language

English
Fluent
French
Intermediate

Work Experience

UX Designer at Pocket Pinata Interactive
March 31, 2022 - April 30, 2023
Developed UX for core mechanics, features, social systems, and interfaces for multiple live-ops products. Led a cross-disciplinary team ensuring cohesive product experiences.
UX Designer, Game Designer at Smoking Gun Interactive with Microsoft
February 28, 2021 - March 31, 2022
Designed product features for Microsoft Solitaire on Xbox Game Pass, impacting over 30 million users. Collaborated with stakeholders to improve KPIs and enhance gameplay experience.
Product Design Consultant at Universal Music Canada
March 1, 2020 - June 1, 2020
Shaped the product vision for an exclusive hip-hop artist’s app, developing UX/UI, screen flows, and KPI strategies to engage users.
Design Instructor at Cloud Times Global
April 1, 2018 - August 1, 2018
Developed a curriculum for teaching programming in Unity Engine, game, and level design fundamentals.
Engineer, Game Designer at Centre for Elder Research
December 28, 2015 - April 27, 2016
Engineered a Unity-based digital board game designed to promote social inclusion among older adults.
Senior Product Designer at Blimey
April 1, 2024 - April 1, 2025
Led the UX and visual direction for Xenophilia, a VR experience and application designed to encourage understanding across the three Abrahamic religions. Identified design problems in onboarding, remapped the entire process for tool and system display, built product roadmaps and operational models, and contributed to strategic documents that helped secure funding from the Canada Media Fund and Ontario Creates.
UX Designer / Game Designer at Smoking Gun Interactive with Microsoft
March 1, 2021 - April 1, 2022
Designed and improved Xbox Game Pass features for Microsoft Solitaire Collection, including the Game Pass purchase flow and benefits screens. Supported over 30 million monthly players with QoL updates and 30+ new in-game achievements. Pitched to Microsoft stakeholders to improve KPIs and product quality daily.
UX Designer / Producer at Game Dream
September 1, 2020 - March 1, 2022
Produced the entire product pipeline of Industry Ball, a rogue-like platformer for iOS/Android. Hired staff, managed payroll, and directed the design process. Developed wireframes for UX screens (subscriptions, landing, purchase, ad placements, gameplay) and FTUI; conducted extensive user research, A/B testing, and market analysis to guide direction.

Education

Bachelor of Game Design at Sheridan College Institute of Technology
September 1, 2013 - August 1, 2017

Qualifications

EDGE Incubator Fund Recipient
July 5, 2020 - March 5, 2021
Received funding for Industry Ball

Industry Experience

Gaming, Education, Media & Entertainment, Software & Internet, Professional Services