Digital Content Specialist at Sidearm Sport

Design and launch campaign and landing page experiences for collegiate athletics programs, focusing on how fans discover, navigate, and engage with content. Lead kickoff conversations with partners to define KPIs, success metrics, and user goals prior to design execution. Translate marketing objectives and user needs into responsive, scalable web experiences in collaboration with developers and stakeholders. Use traffic and engagement insights to refine layout, content hierarchy, and calls-to-action across launches. Manage multiple concurrent projects, balancing speed, quality, and consistency across programs.

Digital Designer at BSDigital Design

Designed lifecycle and promotional emails, landing pages, and digital ads supporting product launches across apparel and equipment categories. Turned merchandising priorities and customer insights into clear, conversion-focused digital experiences. Iterated on layouts and messaging based on performance metrics such as click-through and engagement trends. Collaborated with marketing and e-commerce teams to align creative with campaign strategy and customer journey stages.