Content Team Lead · 234 Brands (WatchLocker & KCLAN)Mar 2025 – Present · 1 yr 9 mos
Spearheaded content and design strategies for WatchLocker (luxury watches & accessories) and KCLAN (African heritage fashion), driving a 35% increase in online sales. Directed a multidisciplinary team to produce cohesive visual content for digital campaigns, social media, and email marketing. Collaborated on paid advertising strategies (Meta and Google) that boosted online sales by over 35% QoQ. Streamlined the creative workflow with templates and shared brand systems, reducing campaign turnaround time by 30%. Oversaw end-to-end design and production of promotional assets for international fashion exhibitions, elevating KCLAN’s global visibility and brand positioning.