I am a vision-driven graphic designer with over 5 years of experience blending creative storytelling with purposeful design across branding, digital media, and marketing collateral. I’m proficient in the Adobe Creative Suite and adept at transforming concepts into compelling designs that resonate with diverse audiences. I’ve led cross-functional teams, managed projects from inception to completion, and delivered high-quality visuals that support business objectives. I’m passionate about creating designs that not only look great but also drive engagement and measurable results. I enjoy collaborating with product, marketing, and engineering teams to craft visuals that elevate brand identity and impact campaigns.…

ADEDAYO TAIWO ADEKALU

I am a vision-driven graphic designer with over 5 years of experience blending creative storytelling with purposeful design across branding, digital media, and marketing collateral. I’m proficient in the Adobe Creative Suite and adept at transforming concepts into compelling designs that resonate with diverse audiences. I’ve led cross-functional teams, managed projects from inception to completion, and delivered high-quality visuals that support business objectives. I’m passionate about creating designs that not only look great but also drive engagement and measurable results. I enjoy collaborating with product, marketing, and engineering teams to craft visuals that elevate brand identity and impact campaigns.…

Available to hire

I am a vision-driven graphic designer with over 5 years of experience blending creative storytelling with purposeful design across branding, digital media, and marketing collateral. I’m proficient in the Adobe Creative Suite and adept at transforming concepts into compelling designs that resonate with diverse audiences. I’ve led cross-functional teams, managed projects from inception to completion, and delivered high-quality visuals that support business objectives.

I’m passionate about creating designs that not only look great but also drive engagement and measurable results. I enjoy collaborating with product, marketing, and engineering teams to craft visuals that elevate brand identity and impact campaigns.

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Language

English
Fluent

Work Experience

Content Team Lead at 234 Brands (WatchLocker & KCLAN)
March 1, 2025 - Present
Spearheaded content and design strategies for WatchLocker (luxury watches & accessories) and KCLAN (African heritage fashion), driving a 35% increase in online sales. Directed a multidisciplinary team to produce cohesive visual content for digital campaigns, social media, and email marketing. Collaborated on paid advertising strategies (Meta and Google) that boosted online sales by over 35% QoQ. Streamlined the creative workflow with templates and shared brand systems, reducing campaign turnaround time by 30%. Oversaw end-to-end design and production of promotional assets for international fashion exhibitions, elevating KCLAN’s global visibility and brand positioning.
Social Media Manager & Graphic Designer at 234 Brands (WatchLocker & KCLAN)
February 1, 2022 - March 1, 2025
Managed and designed visual content for social platforms, increasing audience engagement by 70%. Created and managed daily social content, boosting engagement by over 85% across Instagram and Facebook. Supported and executed brand campaigns such as “Buy 2, Get 1 Free” and curated monthly collection drops with compelling content and strategic ad placements. Delivered design direction for email marketing that improved open and click-through rates by 22%. Planned and executed visual setups for local and international fashion exhibitions to strengthen brand recognition.
Graphic Designer at Dele Andersen (Stavanger, Norway)
June 1, 2019 - December 1, 2021
Collaborated with Nigerian-Norwegian author Dele Andersen to design visual assets for the Vitrian Secrets book series. Developed creative cover promotional materials and digital media for campaigns across Europe, Africa, and North America. Worked closely with the author to visually translate complex story themes, ensuring design alignment with the book’s genre and brand tone. Contributed to the book’s international visibility by crafting attention-grabbing social visuals and launch graphics.
Creative Designer at Contagious Collective
June 1, 2018 - October 1, 2020
Managed and designed the visual content for social media platforms, resulting in a 70% increase in audience engagement. Designed visual assets for high-impact commercials and campaigns for global brands like Budweiser, Zenith Bank, Red Bull, and Accelerate TV. Contributed to the development of culturally relevant storytelling through compelling graphics that met global production standards, strengthening audience relatability and brand authenticity. Collaborated with creative directors, producers, and video editors to create assets that blended seamlessly into multimedia narratives and enhanced audience engagement.
Graphic Designer at Dele Andersen
June 1, 2019 - December 1, 2021
Collaborated with Nigerian-Norwegian author Dele Andersen to design compelling visual assets for the Vitrian Secrets book series. Developed creative cover promotional materials, and digital media for marketing campaigns across Europe, Africa, and North America. Worked closely with the author to visually translate complex story themes, ensuring design alignment with the book’s genre and brand tone. Contributed to the book’s international visibility by crafting attention-grabbing social visuals and launch graphics.

Education

B.Sc. Industrial Mathematics (Applied and Computational Mathematics) at University of Lagos
January 11, 2030 - January 1, 2025
B.Sc. Industrial Mathematics (Applied and Computational Mathematics) at University of Lagos
January 11, 2030 - January 1, 2025

Qualifications

Brand Strategy for Designers
January 11, 2030 - December 3, 2025
Adobe Illustrator for Everyone: Design Like a Pro
January 11, 2030 - December 3, 2025
LinkedIn: Brand Strategy for Designers
January 11, 2030 - December 4, 2025
Udemy: Adobe Illustrator for Everyone: Design Like a Pro
January 11, 2030 - December 4, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services
    paper Creative Design Solutions

    My portfolio showcases a range of projects, from brand identities and logos to marketing materials like brochures and flyers. Each piece reflects my commitment to turning creative concepts into powerful tools that elevate brands and engage audiences.