Amanda DeHaai

Led creative direction and marketing strategy across consumer packaged goods and product launches, blending design, branding, and storytelling to elevate visibility and engagement. Oversaw a cross-functional team driving campaigns from concept through production, ensuring every detail aligned with business goals and brand identity. Directed multi-channel brand campaigns spanning trade shows, promotions, and social media. Increased profitability by introducing an in-house print system and vendor collaborations, saving $14K annually. Streamlined creative workflows, improving communication between design, marketing, and production teams. Developed segmentation strategies and advertising for both core product lines and new market introductions. Designed and launched a turnkey marketing program for universities, expanding brand reach and loyalty.