I'm a multidisciplinary designer and project lead with 20+ years of experience turning ideas into impactful digital and print work. I blend design strategy, marketing insight, and production know-how to create visuals that connect and perform. Having worked closely with marketing and sales teams, I bridge the gap between creative vision and real-world goals, developing campaigns that connect brands with their audiences in meaningful ways. My experience spans corporate, agency, and freelance environments, where I've led cross-functional teams, managed complex timelines, and built integrated campaigns that deliver impact. I thrive in collaborative spaces - where design, storytelling, and strategy intersect to spark something memorable.

Amanda DeHaai

I'm a multidisciplinary designer and project lead with 20+ years of experience turning ideas into impactful digital and print work. I blend design strategy, marketing insight, and production know-how to create visuals that connect and perform. Having worked closely with marketing and sales teams, I bridge the gap between creative vision and real-world goals, developing campaigns that connect brands with their audiences in meaningful ways. My experience spans corporate, agency, and freelance environments, where I've led cross-functional teams, managed complex timelines, and built integrated campaigns that deliver impact. I thrive in collaborative spaces - where design, storytelling, and strategy intersect to spark something memorable.

Available to hire

I’m a multidisciplinary designer and project lead with 20+ years of experience turning ideas into impactful digital and print work. I blend design strategy, marketing insight, and production know-how to create visuals that connect and perform.

Having worked closely with marketing and sales teams, I bridge the gap between creative vision and real-world goals, developing campaigns that connect brands with their audiences in meaningful ways. My experience spans corporate, agency, and freelance environments, where I’ve led cross-functional teams, managed complex timelines, and built integrated campaigns that deliver impact. I thrive in collaborative spaces - where design, storytelling, and strategy intersect to spark something memorable.

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Language

English
Fluent

Work Experience

Creative Director at LBP Manufacturing, Inc.
June 30, 2013 - October 23, 2018
Led creative direction and marketing strategy across consumer packaged goods and product launches, blending design, branding, and storytelling to elevate visibility and engagement. Oversaw a cross-functional team driving campaigns from concept through production, ensuring every detail aligned with business goals and brand identity. Directed multi-channel brand campaigns spanning trade shows, promotions, and social media. Increased profitability by introducing an in-house print system and vendor collaborations, saving $14K annually. Streamlined creative workflows, improving communication between design, marketing, and production teams. Developed segmentation strategies and advertising for both core product lines and new market introductions. Designed and launched a turnkey marketing program for universities, expanding brand reach and loyalty.

Education

Bachelor of Fine Arts at Columbia College Chicago
October 22, 2000 - October 24, 2004

Qualifications

Group fitness certification
June 1, 2020 - October 24, 2020
200 hour yoga certification
August 24, 2018 - October 24, 2018

Industry Experience

Manufacturing, Media & Entertainment, Professional Services, Retail