Available to hire
I’m Adel Kasseb, a highly motivated and creative individual with over 3 years of combined experience in social media marketing. I thrive in fast-paced environments while managing high-volume tasks and tight deadlines.
My exceptional attention to detail, extroversion and people skills, out-of-the-box problem-solving abilities, and passion for the fashion and marketing industries make me a valuable asset to any company. I’m excited to contribute my skills in fashion and marketing to help brands grow and engage their audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Account Manager and Content Strategist at Concordia Fashion Business Association
May 2, 2024 - PresentCreated and led a marketing campaign that generated over 500,000 profile views and drove event ticket sales to 100% sell-out.
Fashion Marketing Intern at Black Suede Studio
May 2, 2025 - October 8, 2025Generated 328K+ post views on TikTok, with individual videos reaching up to 79K views; contributed to overall marketing efforts.
Social Media Manager at John Molson Marketing Association
May 2, 2025 - October 8, 2025Created and managed social media calendars, led trend-setting initiatives and stayed ahead of social media trends to craft innovative campaigns.
Social Media Content Specialist at Concordia Marketing Clinic
October 1, 2024 - October 8, 2025Created engaging and trendy content on TikTok and Instagram, while utilizing advanced editing skills.
Social Media Coordinator & Photographer at Apple by College
August 31, 2023 - October 8, 2025Collaborated with the creative team to design social media content using Canva; provided excellent customer service and responsive client communication.
Account Manager and Content Strategist at Concordia Fashion Business Association
May 1, 2024 - PresentCreated and led a marketing campaign that generated over 500,000 profile views and drove event ticket sales to 100% sell-out.
Vice President at Concordia Fashion Business Association
May 1, 2025 - PresentLeading the organization, overseeing communications and campaigns.
Social Media Content Specialist at Concordia Marketing Aid Clinic
October 1, 2024 - October 8, 2025Created engaging content strategies, collaborated on weekly marketing reports, and supported marketing initiatives.
Social Media Manager at John Molson Marketing Association
May 1, 2025 - October 8, 2025Led trend-setting initiatives, produced weekly insights, and scheduled posts using Meta Business Suite.
Social Media Coordinator & Photographer at Apple by College
August 1, 2023 - October 8, 2025Designed and created social media content; provided prompt customer service by responding to direct messages from clients.
Fashion Marketing Intern at Black Suede Studio
May 1, 2025 - October 8, 2025Developed social media content and promotional materials; led a 3-day pop-up event generating $35,000 in sales.
Account Manager and Content Strategist, Vice President at Concordia Fashion Business Association
May 1, 2024 - PresentCreated and led a marketing campaign that generated over 500,000 profile views and drove event ticket sales to 100% sell-out. Created trendy and engaging content for TikTok and Instagram, using Canva and CapCut to design visually appealing assets and edit high-quality content. Leveraged KPIs and analytics to evaluate performance and refine content.
Fashion Marketing Intern at Black Suede Studio
May 1, 2025 - October 8, 2025Generated 328K+ post views on TikTok, with individual videos reaching up to 79K views. Boosted engagement by over 600%, including 8,000+ likes, 2,700+ shares, and 13K profile visits, and led a 3-day pop-up event driving $35,000 in sales. Developed social media content and promotional materials, aligned with brand guidelines, and optimized e-commerce content with analytics to boost conversion rates.
Social Media Manager at John Molson Marketing Association
May 1, 2025 - October 8, 2025Created and managed a social media calendar to strategically plan and schedule content on Instagram, Facebook, TikTok, and LinkedIn using Meta Business Suite. Led trend-setting initiatives to stay ahead of social media trends and create innovative campaigns.
Social Media Content Specialist at Concordia Marketing Aid Clinic
October 1, 2024 - October 8, 2025Created engaging and trendy content on TikTok and Instagram, utilizing advanced editing skills. Collaborated with the social media team to ensure seamless integration of content strategies. Contributed to weekly marketing reports to provide insights, track performance metrics, and refine strategies.
Social Media Coordinator & Photographer at Apple by College
August 1, 2023 - October 8, 2025Collaborated with the creative team to design and create social media content using Canva. Provided excellent customer service by responding promptly to direct messages from clients.
Account Manager and Content Strategist, Vice President at Concordia Fashion Business Association
May 1, 2024 - PresentCreated and led a marketing campaign that generated over 500,000 profile views and drove event ticket sales to 100% sell-out.
Fashion Marketing Intern at Black Suede Studio
May 1, 2025 - October 8, 2025Generated 328K+ post views on TikTok, with individual videos reaching up to 79K views; boosted engagement by over 600%, including 8,000+ likes, 2,700+ shares, and 13K profile visits; created a marketing campaign for a 3-day pop-up event, driving $35,000 in sales.
Social Media Manager at John Molson Marketing Association
May 1, 2024 - PresentCreated and managed a social media calendar to strategically plan and schedule content on Instagram, Facebook, TikTok, and LinkedIn, leveraging Meta Business Suite to schedule posts. Led trend-setting initiatives to stay ahead of social media trends and create innovative marketing campaigns.
Social Media Coordinator & Photographer at Apple by College
August 1, 2023 - October 8, 2025Collaborated with the creative team to design and create social media content using Canva; provided excellent customer service by responding to direct messages from clients.
Account Manager and Content Strategist at Concordia Fashion Business Association
May 1, 2024 - PresentLed account management and content strategy; Vice President (as of May 2025). Created and led marketing campaigns that generated over 500,000 profile views and drove event ticket sales to 100% sell-out.
Fashion Marketing Intern at Black Suede Studio
May 1, 2025 - October 8, 2025Developed fashion marketing campaigns, produced social media content, and supported growth initiatives during a 3-month internship.
Social Media Manager at John Molson Marketing Association
May 1, 2025 - October 8, 2025Created and managed content calendars, strategized campaigns, and delivered weekly marketing reports to track performance and refine strategies.
Social Media Coordinator & Photographer at Appleby College
August 1, 2023 - October 8, 2025Collaborated with the creative team to design and create social media content using Canva; provided prompt customer service and photography for campaigns.
Account Manager and Content Strategist at Concordia Fashion Business Association
May 1, 2024 - PresentCreated and led a marketing campaign that generated over 500,000 profile views and drove event ticket sales to 100% sell-out.
Fashion Marketing Intern at Black Suede Studio
May 1, 2025 - October 8, 2025Generated 328K+ post views on TikTok, with individual videos reaching up to 79K views; boosted engagement by over 600%, including 8,000+ likes, 2,700+ shares, and 13K profile visits, and created a marketing campaign for a 3-day pop-up event, driving $35,000 in sales.
Social Media Manager at John Molson Marketing Association
May 1, 2025 - October 8, 2025Created and managed a social media calendar to strategically plan and schedule content on Instagram, Facebook, TikTok, and LinkedIn, leveraging Meta Business Suite to schedule posts.
Social Media Content Specialist at Concordia Marketing Aid Clinic
October 1, 2024 - October 8, 2025Created engaging and trendy content on TikTok and Instagram while using advanced editing skills; collaborated with the social media team to ensure seamless integration of content strategies; contributed to weekly marketing reports to track performance metrics and refine strategies.
Social Media Coordinator & Photographer at Apple by College
August 1, 2023 - October 8, 2025Collaborated with the creative team to design and create social media content using Canva; provided excellent customer service by responding promptly to direct messages from clients.
Account Manager and Content Strategist at Concordia Fashion Business Association
May 1, 2024 - PresentCreated and led a marketing campaign that generated over 500,000 profile views and drove event ticket sales to 100% sell-out.
Fashion Marketing Intern at Black Suede Studio
May 2, 2025 - October 8, 2025Generated 328K+ post views on TikTok, with individual videos reaching up to 79K views; boosted engagement by over 600% including 8,000+ likes, 2,700+ shares, and 13K profile visits; developed a marketing campaign for a 3-day pop-up event driving $35,000 in sales.
Social Media Manager at John Molson Marketing Association
May 2, 2025 - October 8, 2025Created and led a social media calendar to strategically plan and schedule content on Instagram, Facebook, TikTok, and LinkedIn; leveraged Meta Business Suite to schedule posts; led trend-setting initiatives to stay ahead of social media trends.
Social Media Coordinator & Photographer at Apple by College
August 2, 2023 - October 8, 2025Collaborated with the creative team to design and create social media content; provided excellent customer service by promptly responding to direct messages from clients.
Education
Bachelor of Commerce - Marketing, Minor in Entrepreneurship at Concordia University, John Molson School of Business
September 1, 2022 - October 8, 2025Bachelor of Commerce - Marketing at Concordia University, John Molson School of Business
September 1, 2022 - October 8, 2025Bachelor of Commerce - Marketing, Minor in Entrepreneurship at Concordia University, John Molson School of Business
September 1, 2022 - October 8, 2025Bachelor of Commerce - Marketing at Concordia University, John Molson School of Business
September 1, 2022 - October 8, 2025Bachelor of Commerce - Marketing (Minor in Entrepreneurship) at Concordia University, John Molson School of Business
September 1, 2022 - October 8, 2025Bachelor of Commerce - Marketing, Minor in Entrepreneurship at Concordia University, John Molson School of Business
September 1, 2022 - October 8, 2025Bachelor of Commerce - Marketing, Minor in Entrepreneurship at Concordia University, John Molson School of Business
September 1, 2022 - October 8, 2025Bachelor of Commerce - Marketing, Minor in Entrepreneurship at Concordia University, John Molson School of Business
September 1, 2022 - December 26, 2025Qualifications
Fashion Your Future Entrepreneurship Award
December 1, 2021 - October 8, 2025Ontario Excellence Award
June 1, 2021 - October 8, 2025First Place Marketing, Fashion Spectrum Case Competition
February 2, 2024 - October 8, 2025Coup de Coeur Marketing, Fashion Spectrum Case Competition
February 2, 2024 - October 8, 2025Peer Tutoring and Leadership Award, Holy Trinity Catholic School
June 2, 2021 - October 8, 2025Fashion Your Future Award
December 1, 2021 - October 8, 2025Ontario Excellence Award
June 1, 2021 - October 8, 2025Peer Tutoring and Leadership Award, Holy Trinity Catholic School
June 1, 2021 - October 8, 2025Coup de Coeur Marketing, Fashion Spectrum Case Competition
February 1, 2024 - October 8, 2025Fashion Your Future Entrepreneurship Award, Toronto Fashion Incubator
December 1, 2021 - October 8, 2025Ontario Excellence Award, Government of Ontario
June 2, 2021 - October 8, 2025Peer Tutoring and Leadership Award, Holy Trinity Catholic School
June 1, 2021 - October 8, 2025Fashion Spectrum Case Competition - 1st Place Marketing
February 1, 2024 - October 8, 2025Coup de Coeur Marketing, Fashion Spectrum Case Competition
February 1, 2024 - October 8, 2025Fashion Your Future Award, Toronto Fashion Incubator
December 1, 2021 - October 8, 2025Ontario Excellence Award, Government of Ontario
June 1, 2021 - October 8, 2025Peer Tutoring and Leadership Award, Holy Trinity Catholic School
June 1, 2021 - October 8, 2025Fashion Spectrum Case Competition - 1st Place Marketing
February 2, 2024 - December 26, 2025Represented Concordia University at the Fashion Business Case Competition in Canada
February 2, 2024 - December 26, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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