Nur Adilah Darus

Led the operations team, providing strategic direction and delegating day-to-day tasks to ensure smooth execution and efficiency. Managed and guided cross-functional teams including designers, copywriters, and account managers to develop and optimize high-performing campaigns aligned with client goals. Managed client communications, budget proposals, and project coordination for digital marketing campaigns across multiple industries. Developed strategies for major clients, increasing qualified leads by 25% within 6 months. Led multi-channel marketing campaigns across Google, LinkedIn and Facebook, achieving a 25% reduction in CPL through continuous optimization and A/B testing. Managed website redesign projects, reducing bounce rates by 15% and improving user engagement.

Managed and optimized Google Ads campaigns for 100+ advertisers across SG, MY, PH, and PK. Delivered tailored Google Ads consultations aligned with advertisers’ marketing goals. Oversaw budgets between $3,000 and $30,000 per month, ensuring optimal ad spend allocation. Implemented conversion tracking with Google Analytics and Google Tag Manager to improve conversion accuracy. Leveraged Google Analytics data to optimize ad spend, improve campaign performance, and educate clients on their current performance. Built and scaled Google Ads campaigns across Search, Display, Shopping, Performance Max, Video, and App.

Engaged with C-level executives across MY, SG, PH, and PK, translating business needs into Google Ads strategies. Developed and pitched over 300 Google Ads strategies, forecasting performance based on budget and targeting. Implemented advanced conversion tracking solutions via Google Tag Manager and optimized campaign performance through Google Analytics. Achievements: consistently exceeded 100% of sales targets since joining, while ensuring client retention and sustainable ad performance on Google Ads.