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With 8 years of experience in digital marketing and performance-driven campaigns, I specialize in Google and LinkedIn Ads. I’ve worked with large customer accounts across verticals like software & engineering, e-commerce, property, IT, and education, managing five-figure monthly budgets to drive measurable results. I’m passionate about building strong connections with clients, understanding their unique challenges, and tailoring marketing strategies that align with their goals. I also love educating clients on digital marketing, empowering them to make informed decisions.…With 8 years of experience in digital marketing and performance-driven campaigns, I specialize in Google and LinkedIn Ads. I’ve worked with large customer accounts across verticals like software & engineering, e-commerce, property, IT, and education, managing five-figure monthly budgets to drive measurable results. I’m passionate about building strong connections with clients, understanding their unique challenges, and tailoring marketing strategies that align with their goals. I also love educating clients on digital marketing, empowering them to make informed decisions.

Nur Adilah Darus

Growth Marketer, Marketing Strategist, PPC Manager

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With 8 years of experience in digital marketing and performance-driven campaigns, I specialize in Google and LinkedIn Ads. I’ve worked with large customer accounts across verticals like software & engineering, e-commerce, property, IT, and education, managing five-figure monthly budgets to drive measurable results. I’m passionate about building strong connections with clients, understanding their unique challenges, and tailoring marketing strategies that align with their goals. I also love educating clients on digital marketing, empowering them to make informed decisions.…With 8 years of experience in digital marketing and performance-driven campaigns, I specialize in Google and LinkedIn Ads. I’ve worked with large customer accounts across verticals like software & engineering, e-commerce, property, IT, and education, managing five-figure monthly budgets to drive measurable results. I’m passionate about building strong connections with clients, understanding their unique challenges, and tailoring marketing strategies that align with their goals. I also love educating clients on digital marketing, empowering them to make informed decisions.

Available to hire

With 8 years of experience in digital marketing and performance-driven campaigns, I specialize in Google and LinkedIn Ads. I’ve worked with large customer accounts across verticals like software & engineering, e-commerce, property, IT, and education, managing five-figure monthly budgets to drive measurable results. I’m passionate about building strong connections with clients, understanding their unique challenges, and tailoring marketing strategies that align with their goals.

I also love educating clients on digital marketing, empowering them to make informed decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Malay

Fluent

Work Experience

Operations Manager / Digital Assistant at Synapsys

September 1, 2022 - Present

Led the operations team, providing strategic direction and delegating day-to-day tasks to ensure smooth execution and efficiency. Managed and guided cross-functional teams including designers, copywriters, and account managers to develop and optimize high-performing campaigns aligned with client goals. Managed client communications, budget proposals, and project coordination for digital marketing campaigns across multiple industries. Developed strategies for major clients, increasing qualified leads by 25% within 6 months. Led multi-channel marketing campaigns across Google, LinkedIn and Facebook, achieving a 25% reduction in CPL through continuous optimization and A/B testing. Managed website redesign projects, reducing bounce rates by 15% and improving user engagement.

Google Ads Campaign Specialist at TD CX

May 1, 2021 - August 1, 2022

Managed and optimized Google Ads campaigns for 100+ advertisers across SG, MY, PH, and PK. Delivered tailored Google Ads consultations aligned with advertisers’ marketing goals. Oversaw budgets between $3,000 and $30,000 per month, ensuring optimal ad spend allocation. Implemented conversion tracking with Google Analytics and Google Tag Manager to improve conversion accuracy. Leveraged Google Analytics data to optimize ad spend, improve campaign performance, and educate clients on their current performance. Built and scaled Google Ads campaigns across Search, Display, Shopping, Performance Max, Video, and App.

Google Ads Strategist at TD CX

April 1, 2019 - May 1, 2021

Engaged with C-level executives across MY, SG, PH, and PK, translating business needs into Google Ads strategies. Developed and pitched over 300 Google Ads strategies, forecasting performance based on budget and targeting. Implemented advanced conversion tracking solutions via Google Tag Manager and optimized campaign performance through Google Analytics. Achievements: consistently exceeded 100% of sales targets since joining, while ensuring client retention and sustainable ad performance on Google Ads.

Marketing Executive at KOYARA Marketing

November 1, 2017 - March 1, 2019

Managed Facebook & Instagram Ads, optimizing seasonal campaigns through A/B testing. Designed and executed email marketing campaigns, increasing customer engagement. Developed landing pages using Shopify, improving conversion rates. Managed blogger partnerships to improve SEO and brand visibility.

Client Support Specialist at Elite Asia

July 1, 2016 - October 1, 2017

Handled inbound sales calls and prepared quotations and invoices for clients and language professionals. Managed office administration and interpreting event organization, ensuring smooth operations. Conducted interviews for new translator candidates, overseeing hiring and qualification processes.