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Adina Avram

Available to hire

Senior SEO strategist with 15+ years of experience driving organic growth across B2B marketplaces and service-led industries.

About

Senior SEO strategist with 15+ years of experience driving organic growth across B2B marketplaces and service-led industries. Proven track record increasing organic traffic by up to 200%, recovering penalized domains, and executing zero-loss website migrations, with deep expertise in technical SEO, content architecture, entity optimisation, and AI-assisted workflows.

Strong focus on KPI tracking, reporting, and cross-functional project management—turning SEO strategy into measurable outcomes (rankings, engagement, conversions, and qualified leads). Experienced in integrated acquisition campaigns combining SEO, paid media, email automation, and organic social to build sustainable demand and performance.

  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Healthcare
  • Non-Profit Organization
  • Real Estate & Construction

Projects · 1

Work experience· 12 roles

Senior Digital Marketing Consultant (SEO Lead)Mar 2019 – Present · 7 yrs 9 mos

Led full website redesigns and SEO relaunches, delivering large organic traffic growth via technical restructuring, content expansion, and authority building. Achieved 2,000% organic traffic growth within 12 months for a local car rental business through on-site technical improvements and targeted content. Drove significant organic and multi-channel performance for health and service practices, including a 42% organic increase within 4 months. Planned integrated local acquisition strategies combining SEO, landing page optimisation, Meta Ads, email marketing, and social media. Implemented AI-assisted SEO workflows supporting keyword research, content brief creation, and optimisation steps while maintaining quality control. Managed multiple concurrent SEO projects across industries, coordinating with developers, designers, and content teams to deliver measurable improvements and stable performance.

SEO & Digital Marketing Consultant (Portfolio projects; freelance) · FreelancerMar 2019 – Present · 7 yrs 9 mos

Since 2019, led full website redesigns and SEO relaunches for local and regional healthcare/service clients, driving measurable organic growth (e.g., 2,000% organic traffic growth within 12 months for a local care rental programme through technical restructuring, content expansion, and authority building). Designed and executed integrated local acquisition strategies combining SEO, landing page optimization, Meta Ads, email marketing, and social media; generated qualified leads and supported community building. Managed performance-driven Meta Ads across multiple UK cities, optimizing for ROI while controlling cost per acquisition. Coordinated digital promotion for national events, integrating paid media, landing page optimization, email automation, and campaign tracking. Integrated AI into keyword research, content briefing and optimization workflows to accelerate processes while maintaining quality control. Managed multiple concurrent SEO projects across industries, coordinating wi

Senior SEO Strategist · Self-Employed / FreelanceMar 2019 – Present · 7 yrs 9 mos

Led full website redesign and SEO relaunch for a local car rental company, delivering 2000% organic traffic growth within 12 months; achieved 42% organic increase for a paediatric physiotherapy practice; designed integrated local acquisition strategies (SEO, landing pages, Meta Ads, email, social), managed high-volume email campaigns, and implemented AI-assisted workflows for keyword research and content optimization.

Email Marketing ExecutiveJan 2016 – Jan 2019 · 3 yrs 1 mo
Senior Digital Marketing Consultant (SEO Lead) · Self-Employed / FreelanceJan 2016 – Feb 2019 · 3 yrs 2 mos
Senior SEO specialist / Digital Marketing (SEO & Digital) · TLP Media (listed as TPL Media / TPL M edia)Feb 2015 – Nov 2015 · 10 mos
Senior Digital Marketing Consultant (SEO Lead) · Sutton Coldfield / Wolverhampton, United KingdomFeb 2015 – Feb 2019 · 4 yrs 1 mo
Senior Digital Marketing Consultant (SEO Lead) · Self-Employed / FreelanceFeb 2015 – Nov 2015 · 10 mos

Education· 9

Master's Degree in Marketing Strategies and Policies · Babeș-Bolyai University2030 – 2026
Bachelor's Degree in Psychology · Babeș-Bolyai University2030 – 2026
Bachelor's Degree in Public Relations · Babeș-Bolyai University2030 – 2026
Master’s Degree – Marketing Strategies and Policies · Babeș-Bolyai University, Faculty of Economics and Business Administration, Cluj-Napoca, Romania2030 – 2026

Certifications and awards· 12

Google Analytics Certification2030 – 2026
Square Online Digital Marketing Leadership Programme – Google / HLC Partnership2030 – 2026
Google Analytics Certification – Google Skill Shop2030 – 2026
Practical SEO for E-commerce – GPeC Summit2030 – 2026

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