Available to hire
Senior SEO strategist with 15+ years of experience driving organic growth across B2B marketplaces and service-led industries. Proven track record increasing organic traffic by up to 200%, recovering penalized domains, and executing zero-loss website migrations, with deep expertise in technical SEO, content architecture, entity optimisation, and AI-assisted workflows.
Strong focus on KPI tracking, reporting, and cross-functional project management—turning SEO strategy into measurable outcomes (rankings, engagement, conversions, and qualified leads). Experienced in integrated acquisition campaigns combining SEO, paid media, email automation, and organic social to build sustainable demand and performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Senior Digital Marketing Consultant (SEO Lead)
March 1, 2019 - PresentLed full website redesigns and SEO relaunches, delivering large organic traffic growth via technical restructuring, content expansion, and authority building. Achieved 2,000% organic traffic growth within 12 months for a local car rental business through on-site technical improvements and targeted content.
Drove significant organic and multi-channel performance for health and service practices, including a 42% organic increase within 4 months. Planned integrated local acquisition strategies combining SEO, landing page optimisation, Meta Ads, email marketing, and social media.
Implemented AI-assisted SEO workflows supporting keyword research, content brief creation, and optimisation steps while maintaining quality control. Managed multiple concurrent SEO projects across industries, coordinating with developers, designers, and content teams to deliver measurable improvements and stable performance.
SEO & Digital Marketing Consultant (Portfolio projects; freelance) at Freelancer
March 1, 2019 - PresentSince 2019, led full website redesigns and SEO relaunches for local and regional healthcare/service clients, driving measurable organic growth (e.g., 2,000% organic traffic growth within 12 months for a local care rental programme through technical restructuring, content expansion, and authority building).
Designed and executed integrated local acquisition strategies combining SEO, landing page optimization, Meta Ads, email marketing, and social media; generated qualified leads and supported community building. Managed performance-driven Meta Ads across multiple UK cities, optimizing for ROI while controlling cost per acquisition.
Coordinated digital promotion for national events, integrating paid media, landing page optimization, email automation, and campaign tracking. Integrated AI into keyword research, content briefing and optimization workflows to accelerate processes while maintaining quality control.
Managed multiple concurrent SEO projects across industries, coordinating wi
Senior SEO Strategist at Self-Employed / Freelance
March 1, 2019 - PresentLed full website redesign and SEO relaunch for a local car rental company, delivering 2000% organic traffic growth within 12 months; achieved 42% organic increase for a paediatric physiotherapy practice; designed integrated local acquisition strategies (SEO, landing pages, Meta Ads, email, social), managed high-volume email campaigns, and implemented AI-assisted workflows for keyword research and content optimization.
Email Marketing Executive
January 1, 2016 - January 1, 2019Managed and supported multiple concurrent marketing campaigns while consistently meeting deadlines and ensuring high customer service availability. Provided feedback and recommendations to maintain inbox deliverability for client-built creatives. Coordinated campaign execution across platforms while monitoring deliverability and performance indicators.
Senior Digital Marketing Consultant (SEO Lead) at Self-Employed / Freelance
January 1, 2016 - February 1, 2019Sutton Coldfield, Wolverhampton, UK. Increased organic traffic by optimizing content and producing SEO-led content for UK & Ireland sites; collaborated with developers on website redevelopment; implemented multilingual SEO frameworks; managed email marketing and social media campaigns; created digital and print assets; improved page experience and KPI performance.
Senior SEO specialist / Digital Marketing (SEO & Digital) at TLP Media (listed as TPL Media / TPL M edia)
February 1, 2015 - November 30, 2015Increased organic traffic by nearly 200% across UK and Ireland sites by optimising existing content and creating SEO-led new content. Collaborated with developers on web development and ensured SEO continuity and technical best practices.
Improved email marketing performance by enhancing newsletter design, engagement, and KPI performance. Supported the Galvanizing Awards promotion through marketing assets across digital and print (banners, social media visuals, presentations, and event materials). Contributed to social media strategy across multiple channels.
Built, tested, and deployed high-volume email campaigns across multiple ESPs ensuring inbox deliverability and device compatibility; delivered over 2 million emails for well-known international brands.
Senior Digital Marketing Consultant (SEO Lead) at Sutton Coldfield / Wolverhampton, United Kingdom
February 1, 2015 - February 1, 2019Led technical and on-page SEO roadmaps, including crawlability/indexation, schema implementation, and site speed improvements. Increased organic traffic by nearly 200% through optimization of existing content and creation of new UK & Ireland pages.
Collaborated with developers on website redevelopment projects to maintain SEO continuity and technical best practices. Improved email marketing performance via enhanced newsletter design, engagement, and KPI outcomes, supporting organizational visibility and awards promotion. Created multi-channel marketing assets (banners, social visuals, presentations, event materials) and contributed to social media strategy execution.
Built, tested, and deployed high-volume email campaigns across multiple ESPs, delivering over 2 million emails for well-known international brands, ensuring inbox deliverability and device compatibility. Provided feedback to clients to support deliverability for client-built creatives and managed multiple concurrent camp
Senior Digital Marketing Consultant (SEO Lead) at Self-Employed / Freelance
February 1, 2015 - November 1, 2015Based in Sutton Coldfield, UK, delivering SEO-led growth for multiple clients. Optimized existing content and created new SEO content, led email marketing improvements, contributed to awards visibility, and managed multi-channel marketing assets and campaigns.
Online Marketing Representative / Marketing activities (web + multilingual SEO/PPC/social) at Web/Media organizations (multiple)
November 1, 2012 - February 1, 2014Managed website content updates, SEO, PPC, and web analytics for multilingual sites. Led social media management across major channels (Facebook, Twitter, YouTube, blogs), producing assets for campaigns.
Launched and managed a company-wide newsletter to improve external communication, coordinating with an SEO team of three people and achieving increased page views and pages per visit alongside reduced bounce rate. Stabilized traffic after Google algorithm penalties through SEO remediation work.
Digital Marketing Consultant / SEO Consultant (Freelancer) at Various clients (remote/UK clients noted in resume)
January 1, 2011 - PresentProvided freelance SEO and digital marketing services including technical SEO audits, structured data recommendations, on-page optimisation, content strategy and topical authority planning, and GA4 reporting dashboards.
Executed case-study work with measurable outcomes (e.g., organic user growth and ranking movement) by focusing on search intent, commercially relevant keyword mapping, and landing-page optimisation. Advised on backlink risk management for historical profiles and proposed cautious, quality-focused link strategies. Supported performance measurement through GA4 channel attribution and baseline benchmarking.
Social Media Executive to SEO Lead / SEO Assistant / Online Marketing Representative at Synch 1 / Scompy, Inc / Placid Way Medical Tourism (as listed)
November 1, 2009 - August 31, 2012Improved visibility and traffic for approximately 30 websites across medical, environmental, pet care, and construction sectors. Implemented on-page SEO (metadata, internal linking, site structure) and delivered link-building activities, press releases, and content initiatives.
Led social media management across Facebook, Twitter, YouTube, and blogs; produced visuals for digital campaigns. Coordinated with international teams to grow global traffic and engagement.
Launched and managed a company-wide newsletter to improve external communication. Coordinated an SEO team of three and achieved measurable results (page views up, pages per visit up, bounce rate down), supporting traffic stability after Google algorithm penalties through SEO remediation.
Managed website content updates, SEO, PPC, and web analytics for multilingual sites.
Social Media Executive to SEO Lead at Synch1 / Synnch1
November 1, 2009 - August 1, 2012Improved visibility and traffic across ~30 websites spanning medical tourism, medical, environmental, pet care, and construction sectors. Implemented on-page SEO (metadata, internal linking, and site structure) and executed link-building activities including press releases and content initiatives.
Managed social media across Facebook, Twitter, YouTube, and blogs; produced visual assets for digital campaigns; collaborated with international teams to grow global traffic and engagement.
Education
Master's Degree in Marketing Strategies and Policies at Babeș-Bolyai University
January 11, 2030 - February 24, 2026Bachelor's Degree in Psychology at Babeș-Bolyai University
January 11, 2030 - February 24, 2026Bachelor's Degree in Public Relations at Babeș-Bolyai University
January 11, 2030 - February 24, 2026Master’s Degree – Marketing Strategies and Policies at Babeș-Bolyai University, Faculty of Economics and Business Administration, Cluj-Napoca, Romania
January 11, 2030 - July 20, 2026Bachelor’s Degree – Psychology at Babeș-Bolyai University, Faculty of Psychology and Educational Sciences, Cluj-Napoca, Romania
January 11, 2030 - July 20, 2026Bachelor’s Degree – Communication & Public Relations at Babeș-Bolyai University, College of Political, Administrative and Communication Sciences, Cluj-Napoca, Romania
January 11, 2030 - July 20, 2026Master’s Degree – Marketing Strategies and Policies at Babeș-Bolyai University, Faculty of Economic and Business Administration, Cluj-Napoca, Romania
January 11, 2030 - July 20, 2026Bachelor’s Degree – Psychology at Babeș-Bolyai University, Faculty of Psychology and Educational Sciences, Cluj-Napoca, Romania
January 11, 2030 - July 20, 2026Bachelor’s Degree – Communication & Public Relations at Babeș-Bolyai University, College of Political, Administrative and Communication Sciences, Cluj-Napoca, Romania
January 11, 2030 - July 20, 2026Qualifications
Google Analytics Certification
January 11, 2030 - February 24, 2026Square Online Digital Marketing Leadership Programme – Google / HLC Partnership
January 11, 2030 - July 20, 2026Google Analytics Certification – Google Skill Shop
January 11, 2030 - July 20, 2026Practical SEO for E-commerce – GPeC Summit
January 11, 2030 - July 20, 2026Navigating On-Page & Technical SEO – Semrush Deep Dive
January 11, 2030 - July 20, 2026Statistics One Web Page Design
January 11, 2030 - July 20, 2026Crawl/Indexing/Schema and technical SEO training (Semrush Deep Dive / SEO practical courses)
January 11, 2030 - July 20, 2026Square One Online Digital Marketing Leadership Programme – Google / HLC Partnership
January 11, 2030 - July 20, 2026Google Analytics Certification – Google Skillshop
January 11, 2030 - July 20, 2026Practical SEO for E-commerce – GPeC Summit
January 11, 2030 - July 20, 2026Navigating On-Page & Technical SEO – Semrush Deep Dive
January 11, 2030 - July 20, 2026Statistics One Web Page Design – (as listed in resume)
January 11, 2030 - July 20, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare, Non-Profit Organization, Real Estate & Construction
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