Aditi Premjit
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I’m a data-driven social media & Digital Marketing Strategist with 5+ years of experience building and refining brand presence across fintech, pharma, and higher education industries. I specialize in auditing existing social ecosystems, identifying performance gaps, and translating analytics into actionable growth strategies.
My approach blends creativity with measurable impact from scaling LinkedIn communities (13K+ followers, 250% engagement growth at Tyfone) to executing paid and organic campaigns across Instagram, TikTok, LinkedIn, and Meta platforms. I develop structured content pillars, refine brand voice, and align social strategy with broader business objectives to ensure consistency and long-term growth.
I leverage tools such as GA4, Looker Studio, SEMrush, HubSpot, ActiveCampaign, Meta Business Suite, LinkedIn Campaign Manager, Canva, and platform-native analytics to deliver insight-led reporting and optimization recommendations. I’m highly comfortable analyzing engagement, reach, CTR, conversion metrics, and algorithm trends to drive performance improvements.
With a strong foundation in SEO, audience segmentation, CRM automation, and paid media, I bring both strategic thinking and hands-on execution. I thrive in fast-paced environments, work independently, and deliver clear, actionable insights that help brands scale with intention and impact.
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