Hi, I'm Adit Kasim, a Senior Brand Designer and ex-agency founder with over 5 years of experience building world-class visual ecosystems for Tech startups, FMCG, and lifestyle brands. I blend premium editorial aesthetics with AI-driven production to scale creative output for distributed teams. I bridge marketing efficiency, creative direction, and technical execution, delivering agency-grade branding, UI layouts, and scalable content factories for distributed teams. Based in Makassar, Indonesia.…

Adit Kasim

Hi, I'm Adit Kasim, a Senior Brand Designer and ex-agency founder with over 5 years of experience building world-class visual ecosystems for Tech startups, FMCG, and lifestyle brands. I blend premium editorial aesthetics with AI-driven production to scale creative output for distributed teams. I bridge marketing efficiency, creative direction, and technical execution, delivering agency-grade branding, UI layouts, and scalable content factories for distributed teams. Based in Makassar, Indonesia.…

Available to hire

Hi, I’m Adit Kasim, a Senior Brand Designer and ex-agency founder with over 5 years of experience building world-class visual ecosystems for Tech startups, FMCG, and lifestyle brands. I blend premium editorial aesthetics with AI-driven production to scale creative output for distributed teams. I bridge marketing efficiency, creative direction, and technical execution, delivering agency-grade branding, UI layouts, and scalable content factories for distributed teams. Based in Makassar, Indonesia.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Senior Brand Consultant & Designer (Independent) at Global / Remote
January 1, 2025 - Present
Premium Brand Architecture: Directed comprehensive visual identities for upscale businesses, establishing typography, color theory, and editorial photography standards. Creative Operations & AI Workflows: Scaled production of high-fidelity marketing assets by integrating AI pipelines (Midjourney V7 & n8n), accelerating delivery timelines by approximately 40% while maintaining premium visual standards. Digital Implementation: Translated brand systems into responsive UI/UX designs and web implementations, ensuring cross-platform consistency.
Founder & Brand Strategist, Creative Lead at deBrande (Business & Brand Consultancy)
December 1, 2021 - December 1, 2025
Visual Identity & Design System: Directed the creation of complete brand guidelines for key clients across Tech and FMCG, ensuring strict consistency across packaging, digital, and print assets. Strategic Rebranding: Led high-stakes rebranding projects resulting in a 50% increase in brand awareness and modernized market positioning for legacy businesses. Creative Direction & Conversion: Designed high-conversion marketing materials, including Pitch Decks and social media suites, contributing to a 75% increase in client conversion rates. Team Leadership: Managed a creative team, overseeing quality control for complex layout precision, typography, and color theory application.
Art Director & Brand Marketing Manager at Samudra Gold (Luxury and Custom Jewelry)
April 1, 2018 - November 1, 2021
Visual Rebranding: Spearheaded the complete visual overhaul of the brand, creating a minimal, premium identity that resonated with Gen Z & Millennials. Content & Art Direction: Directed product photography and designed social media assets that grew digital engagement, driving a 25% revenue increase from online channels. CX & Go-to-Market Design: Revamped visual touchpoints across the customer journey, from premium packaging to launch campaigns aligning with the new luxury positioning.
Visual Designer & Marketing Associate at Ray White Indonesia (Real Estate)
January 1, 2017 - April 1, 2018
Design for Sales: Designed property flyers, brochures, and open-house presentations that helped close Rp 5 Billion in transactions within the first 4 months. Visual Communication: Translated complex property data into digestible infographics and presentations tailored for high-net-worth clients.

Education

Economics Courses at University of Muhammadiyah Yogyakarta
January 1, 2023 - December 31, 2023
Brand Management: Aligning Business, Brand and Behavior at University of London
January 1, 2023 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Consumer Goods, Retail, Professional Services, Media & Entertainment
    Branding Visual Identity for Luxury Vintage Restaurant and Hospitality

    Click to see the project > https://www.twine.net/signin

    The Challenge: How do you launch a contemporary restaurant in Saint-Tropez that feels like it has been serving locals for decades? The client wanted a brand identity that felt established, not “new.” They didn’t want a clean digital look; they wanted the grit and soul of the 1970s French Riviera.

    The Solution, I “reverse-engineered” a heritage brand, I built an identity rooted in sensory experience and history; Tactile Textures, Culinary Color Palette, The “Marin” Tribute, honoring the founder’s mother, Marin. The styling (“Marin’s”) the classic naming of family-run French bistros.