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I am a marketing professional with 15 years of experience crafting narratives for consumer and B2B brands. I specialize in digital marketing, employer branding, and social media strategy, leveraging data-driven insights and AI tools to optimize campaigns and drive impact. My expertise spans campaign management, content marketing, influencer collaborations, digital brand communications, and social media analytics. Currently, I advise agencies and brands on brand visibility, content strategy, and customer engagement. Recently, I completed a consulting project for Vayner Media as Senior Consultant – Client Partnerships, leading client engagement, new-business pitches, and proposals. Previously, at Sun Life, I led social media and digital brand communications to boost engagement and overall brand visibility, blending creative storytelling with data-backed strategies.…I am a marketing professional with 15 years of experience crafting narratives for consumer and B2B brands. I specialize in digital marketing, employer branding, and social media strategy, leveraging data-driven insights and AI tools to optimize campaigns and drive impact. My expertise spans campaign management, content marketing, influencer collaborations, digital brand communications, and social media analytics. Currently, I advise agencies and brands on brand visibility, content strategy, and customer engagement. Recently, I completed a consulting project for Vayner Media as Senior Consultant – Client Partnerships, leading client engagement, new-business pitches, and proposals. Previously, at Sun Life, I led social media and digital brand communications to boost engagement and overall brand visibility, blending creative storytelling with data-backed strategies.

Aditya Vaidyanathan

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a marketing professional with 15 years of experience crafting narratives for consumer and B2B brands. I specialize in digital marketing, employer branding, and social media strategy, leveraging data-driven insights and AI tools to optimize campaigns and drive impact. My expertise spans campaign management, content marketing, influencer collaborations, digital brand communications, and social media analytics. Currently, I advise agencies and brands on brand visibility, content strategy, and customer engagement. Recently, I completed a consulting project for Vayner Media as Senior Consultant – Client Partnerships, leading client engagement, new-business pitches, and proposals. Previously, at Sun Life, I led social media and digital brand communications to boost engagement and overall brand visibility, blending creative storytelling with data-backed strategies.…I am a marketing professional with 15 years of experience crafting narratives for consumer and B2B brands. I specialize in digital marketing, employer branding, and social media strategy, leveraging data-driven insights and AI tools to optimize campaigns and drive impact. My expertise spans campaign management, content marketing, influencer collaborations, digital brand communications, and social media analytics. Currently, I advise agencies and brands on brand visibility, content strategy, and customer engagement. Recently, I completed a consulting project for Vayner Media as Senior Consultant – Client Partnerships, leading client engagement, new-business pitches, and proposals. Previously, at Sun Life, I led social media and digital brand communications to boost engagement and overall brand visibility, blending creative storytelling with data-backed strategies.

Available to hire

I am a marketing professional with 15 years of experience crafting narratives for consumer and B2B brands. I specialize in digital marketing, employer branding, and social media strategy, leveraging data-driven insights and AI tools to optimize campaigns and drive impact. My expertise spans campaign management, content marketing, influencer collaborations, digital brand communications, and social media analytics.

Currently, I advise agencies and brands on brand visibility, content strategy, and customer engagement. Recently, I completed a consulting project for Vayner Media as Senior Consultant – Client Partnerships, leading client engagement, new-business pitches, and proposals. Previously, at Sun Life, I led social media and digital brand communications to boost engagement and overall brand visibility, blending creative storytelling with data-backed strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Consultant – Client Partnerships at Vayner Media India Pvt Ltd

August 1, 2025 - December 1, 2025

Leading client partnerships for Truecaller, supervising creative, strategy, and analytics teams to deliver high-quality campaigns and always-on social content. Own end-to-end client-servicing, from interpreting briefs to executing campaigns, managing social media mandates, and delivering weekly/monthly performance reports. Contributing to business growth by developing proposals and actively participating in multiple new-business pitches.

Founder Director at Advantage Digital Pte. Ltd.

November 1, 2024 - Present

Consulting and advising Sultan Tandoor Restaurant Group on digital growth by driving targeted campaigns on TikTok, Google and Meta to boost online presence. Consulted for Shunya Retreats, a wellness start-up, to shape marketing strategies, forge partnerships, and elevate brand visibility. Collaborate with start-ups and agencies on pitches, proposals and client partnerships.

Senior Digital Consultant at The Practice

February 1, 2024 - June 1, 2024

Strategized, executed tailored digital campaigns through customized content and helped boost social media engagement for key clients like Magic Bus India Foundation, BioFuel Circle & Srishti Manipal Institute of Design, aligning initiatives with client goals to deliver measurable impact while fostering strong relationships. Led digital marketing training programs to upskill practitioners and non-practitioners, empowering them with the knowledge to navigate complex social media landscapes and drive meaningful audience engagement.

Senior Manager, Marketing at Sun Life Global Solutions – India

June 1, 2019 - October 1, 2023

Managed digital-led initiatives with a focus on thought leadership and employer branding. Elevated Sun Life Global Solutions’ digital presence across India and the Philippines. Led the AEM transition and website analytics, streamlined content updates, and contributed to boosting careers page engagement. Collaborated with Talent Acquisition to position Sun Life as an employer of choice through LinkedIn and Glassdoor campaigns, while repositioning the brand.

Manager, Marketing at Publicis Sapient, Gurugram (India)

May 1, 2015 - June 1, 2019

Managed social media channels for Publicis Sapient India, handled ORM and social media integration for internal & external events and planned employer branding campaigns such as TroubleMakers and People Not Labels. Led LinkedIn paid ads for Talent campaigns, boosting talent applications by 30%. Drove content strategy and platform expansion (Glassdoor, Instagram, Medium) to enhance engagement and strengthen employer brand. Spearheaded communications for milestones including the Publicis Sapient Sapient acquisition and collaborated with agencies to enhance audience engagement and online reputation.

AVP Operations (North) at WAT Consult – A Dentsu agency, Delhi (India)

November 1, 2013 - May 1, 2015

Led a 15-member team, overseeing digital strategies and campaign execution for high-profile clients, including Starwood Hotels, Dabur, Ranbaxy, Asahi India Glass, Oppo Mobiles, JK Lakshmi Cement, Perfetti, Mother Dairy, Swarovski & Nikon. Drove digital strategy and campaign management to maximize client engagement and share of voice, delivering innovative solutions on tight timelines. Drove growth through strategic prospecting and pitches, adding 10 new Delhi clients and expanding opportunities within existing accounts.

Account Director, Brand Insights & WOM Initiatives at Bloggers Mind, Delhi (India)

August 1, 2010 - November 1, 2013

Managed social media communications and campaigns for Nokia India, Yahoo! India, Reckitt Benckiser, and Trip Advisor, driving strategy, execution, and measurable results to enhance brand presence. Conceptualized and led end-to-end social media communications and brand-building initiatives for Nokia India, including influencer engagement, content creation, engagement campaigns, product launches, partnerships, and crisis management.