Amy Darling

These book cover designs blend photography and typography to create distinctive visual concepts tailored to each author’s message. The goal was to develop covers that communicate the essence of the content at a glance while maintaining a polished, professional aesthetic.

I served as a key extension of the marketing team at Valley First for about 5 years. While the credit union partnered with an agency for select campaigns and print ads, I managed additional branding initiatives and design across multiple channels. My work included creating visuals for digital inLighten and ITM (interactive teller machine) screens, credit card and carrier designs, signage, email newsletter templates, social media, as well as direct mail postcards and other print collateral. Our priority was on maintaining brand consistency while delivering engaging designs that resonated with Valley First’s audience across both digital and print platforms.

I thoroughly enjoyed designing every aspect of the school leader conference held at the Gaylord Rockies Resort & Convention Center in Denver, Colorado. This included everything from the conference logo to the exhibit displays and digital graphics. Each design element was carefully crafted with layers of member photos, travel icons, frames, torn paper, and various scrapbook-inspired elements to create a cohesive and engaging visual experience. One of the highlights for members was seeing themselves featured throughout the event!