I’m a senior designer with over a decade of experience across studios, in-house teams and independent practice, working across branding, packaging, campaigns and design systems. Through BREAD Studio, I lead brand and design projects end to end, from strategy through to rollout. My background spans FMCG, lifestyle, hospitality and health & wellness, with a focus on clear, commercially aware work that balances strategy, creativity and execution. I value thoughtful design, strong systems and collaborative working relationships that lead to lasting results. This body of work reflects the kind of design I care about most: intentional, commercially aware and grounded in how brands show up in the real world. Whether I’m building a brand from the ground up, refreshing an existing range, shaping a retail experience or creating systems that need to perform across shelf, space and campaign, I’m always focused on work that connects strategy with feeling. I’m drawn to ideas that are clear, distinctive and human. Work that captures attention, communicates with purpose and earns its place in people’s day-to-day.…

Adriana Del Giudice

PRO

I’m a senior designer with over a decade of experience across studios, in-house teams and independent practice, working across branding, packaging, campaigns and design systems. Through BREAD Studio, I lead brand and design projects end to end, from strategy through to rollout. My background spans FMCG, lifestyle, hospitality and health & wellness, with a focus on clear, commercially aware work that balances strategy, creativity and execution. I value thoughtful design, strong systems and collaborative working relationships that lead to lasting results. This body of work reflects the kind of design I care about most: intentional, commercially aware and grounded in how brands show up in the real world. Whether I’m building a brand from the ground up, refreshing an existing range, shaping a retail experience or creating systems that need to perform across shelf, space and campaign, I’m always focused on work that connects strategy with feeling. I’m drawn to ideas that are clear, distinctive and human. Work that captures attention, communicates with purpose and earns its place in people’s day-to-day.…

Available to hire

I’m a senior designer with over a decade of experience across studios, in-house teams and independent practice, working across branding, packaging, campaigns and design systems. Through BREAD Studio, I lead brand and design projects end to end, from strategy through to rollout. My background spans FMCG, lifestyle, hospitality and health & wellness, with a focus on clear, commercially aware work that balances strategy, creativity and execution. I value thoughtful design, strong systems and collaborative working relationships that lead to lasting results.

This body of work reflects the kind of design I care about most: intentional, commercially aware and grounded in how brands show up in the real world. Whether I’m building a brand from the ground up, refreshing an existing range, shaping a retail experience or creating systems that need to perform across shelf, space and campaign, I’m always focused on work that connects strategy with feeling. I’m drawn to ideas that are clear, distinctive and human. Work that captures attention, communicates with purpose and earns its place in people’s day-to-day.

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Work Experience

Creative Director at BREAD Studio
March 1, 2020 - Present
Founded and currently lead an independent design studio, delivering strategy-led branding and design systems for clients across fashion, lifestyle, interiors, and purpose-driven sectors. Lead projects from strategy through to rollout, with a focus on clear thinking, consistent execution and relevant design outcomes. Collaborate regularly with contractors, copywriters, and developers—overseeing creative direction and ensuring design integrity across multiple touchpoints. Cultivated long-term client relationships, resulting in multi-year retainers and strong referral pipelines.
Senior Lead at Maris Interiors
October 1, 2017 - July 1, 2019
Lead an independent design practice delivering strategy-led branding, packaging, and campaign systems across fashion, lifestyle, interiors, and purpose-led sectors. Manage projects end to end, from strategy and concept development through to rollout, including go-to-market planning and campaign execution.
Graphic Designer at Freelance
August 1, 2016 - June 1, 2017
Supported a range of studios and direct clients across branding, print and digital projects, often stepping in to assist with workflow or creative direction on tight timelines. Worked both directly with agencies and via recruiters, adapting quickly to different teams, tools and creative environments.
Junior Designer at Gekko, Melbourne
April 1, 2015 - August 1, 2016
Developed skills in design across various projects.

Education

Bachelor of Creative Arts (Visual Communication Design) at Deakin University
January 1, 2014 - January 1, 2015
Advanced Diploma of Graphic Design at Box Hill Institute of Tafe
January 1, 2011 - January 1, 2013

Qualifications

Bachelor of Creative Arts (Visual Communication Design)
January 1, 2014 - December 1, 2015
Advance Diploma of Graphic Design
January 1, 2011 - December 1, 2013

Industry Experience

Consumer Goods, Healthcare, Media & Entertainment, Real Estate & Construction, Retail, Non-Profit Organization, Travel & Hospitality
    paper HRU Seltzer

    HRU entered a crowded alcohol market with the need for a point of difference that went beyond taste or lifestyle positioning. Built from the founder’s personal experience of grief and isolation, the brand centred on encouraging people to check in with their mates rather than simply drink together. The challenge was to create a brand that could sit naturally within social drinking culture while introducing a more meaningful purpose.

    I was engaged to build out strategy, brand identity, packaging and campaign across print and digital, developing a concept centred on conversation as the brand’s core behaviour. To bring this to life, I introduced a QR-led interaction that generated prompts designed to prompt and encourage conversation more intentionally between friends. Extending this experience further onto the website to increase traffic back online, ensuring the idea carried across both physical and digital touchpoints. By using dynamic QR codes on paste-ups in different locations, this allowed us to track engagement by area and collect audience data to then use in building retail pitches to rollout into stores.

    Following launch, HRU expanded from online sales to
    in-store within 3 months. This included Dan Murphy’s, BWS and a network of independent stockists and pubs across Melbourne and the Mornington Peninsula. The identity also extended into point-of-sale materials, shelf talkers and in-store activations.

    As the brand gained traction, the identity later extended into a limited-edition collaboration with Lovabowl, where I adapted the packaging for a new flavour and art directed the campaign rollout. Launched through a coffee shop pop-up with live DJ sets, the collaboration sold out 20 cases and demonstrated the flexibility of the brand across partnership, activation and range extension.

    https://www.twine.net/signin

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