Available to hire
I’m Francesca Adriana Moya Bernardo, a Melbourne-based student studying Arts and Media with a passion for inclusive storytelling that bridges cultures. I enjoy turning ideas into engaging content across print, digital and social media, drawing on journalism, marketing and leadership experiences to connect people through culture, sport and pop culture.
In my spare time I love travel, music, film reviews, and exploring dance and fiber art. I value collaboration, curiosity, and storytelling that invites dialogue across communities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Deputy Head Student (Student Leadership Position) at British School Manila
August 1, 2023 - May 1, 2025Selected by a panel from 12 top candidates. Created and hosted Senior School Assemblies (one per semester) for an audience of ~420 students. Developed and broadcast the Lions TV Show to provide quick information on upcoming events via Instagram and the school's TV channel. Hosted school events with audiences over 1,000 attendees. Led marketing and sponsorship efforts for the F1 in Schools team, coordinating partnerships with foundations and major brands, and secured media coverage in Manila Standard, Malaysia, and Business Mirror. Created social media content to promote initiatives and contributed to branding and uniforms with design partners.
Marketing Intern at Terry S.A.
June 1, 2023 - July 1, 2023Created short-form ads for events with Aura Athletic to promote via social media. Example: a promotional ad earned ~5,000 views versus the average ~700 views. Developed and pitched a new lip-lip launch concept to the leadership team to align with Generation Z perspectives.
Marketing Intern at Aboitiz
November 1, 2023 - July 1, 2024Created the new ‘Aboitiz Infra Capital People And Culture’ logo. Assisted the People And Culture team in creating a table of organization and coordinated coverage with top Manila newspapers for brand visibility in print and online platforms.
Creative Director at Winston Magazine
November 1, 2023 - February 1, 2025Organized graphics for Winston’s site and Instagram profile. In one year, produced 15 graphics for social media and led the design of school magazines to showcase student talents and ideas.
Co-Founder at Project RAISE
December 1, 2023 - February 1, 2025Hosted events at Signal Hill National High School to provide resources for reading and writing in English. Successfully gathered 6,000 English books and boxing equipment for students. Set up student leadership meetings between British School Manila and Signal Hill National High School to ensure smooth handovers of supplies.
Deputy Head Student at British School Manila / Signal Hill National High School
August 1, 2023 - May 31, 2025Selected by a panel of 12 top candidates; created and hosted Senior School Assemblies (one per semester) for an audience of ~420 students to boost morale; led student leadership initiatives and school events.
Journalism Internship at ABS-CBN / Metro Style
August 1, 2023 - May 1, 2025Researched and authored timely digital articles on trending national and global topics, including K-dramas and the Gramm y Awards. Pitched and developed culturally relevant stories; supported editorial operations by coordinating administrative tasks and content shoots to ensure timely content delivery.
Marketing Internship at Terry S.A.
August 1, 2021 - June 1, 2023Created short-form ads for events to promote via social media; helped raise awareness for school events and engaged broader audiences.
Marketing Internship at Aboitiz People and Culture
November 1, 2023 - July 1, 2024Created the new 'Aboitiz People And Culture' logo and assisted the team in developing corporate branding assets and organizational content.
Deputy Head Student at British School Manila
January 1, 2024 - December 31, 2024Selected by panel out of 12 top candidates. Organized and hosted Senior School Assemblies with an audience of 420 students and led the Lions TV show, providing timely information via Instagram and school TV.
Marketing Chief at Agila (Formula One In Schools Philippines team)
January 1, 2022 - December 31, 2023Led marketing and sponsorship strategies for the team, securing partnerships with Coca-Cola, Globe, Aboitiz, Analog Devices, and Seaoil; coordinated branding and uniforms with top designers.
Creative Director at Winston Magazine
January 1, 2021 - January 1, 2022Designed and organized graphics for Winston's site and Instagram; produced 15 graphics in a one-year span to showcase student talent.
Education
Bachelor of Arts — Major in Media and Communications at University of Melbourne
January 11, 2030 - April 10, 2026International Baccalaureate Diploma at British School Manila
January 11, 2030 - April 10, 2026Cambridge International Certificate of Secondary Education at British School Manila
January 11, 2030 - April 10, 2026Bachelor of Arts — Major in Media and Communications at University of Melbourne
January 11, 2030 - April 10, 2026Cambridge International General Certificate of Secondary Education (IGCSE) at British School Manila
January 11, 2030 - April 10, 2026International Baccalaureate Diploma (IB) at British School Manila
January 11, 2030 - April 10, 2026Bachelor of Arts — Major in Media and Communications at University of Melbourne
January 11, 2030 - April 10, 2026International Baccalaureate Diploma at British School Manila
January 11, 2030 - April 10, 2026Cambridge International Certificate of Secondary Education at British School Manila
January 11, 2030 - April 10, 2026Qualifications
IB Diploma (British School Manila) – Score 41/45 (Distinction)
January 11, 2030 - April 10, 2026Cambridge International Certificate of Secondary Education (IGCSE)
January 11, 2030 - April 10, 2026Cambridge IGCSE
January 11, 2030 - April 10, 2026IB Diploma
January 11, 2030 - April 10, 2026Cambridge International Certificate of Secondary Education
January 11, 2030 - April 10, 2026International Baccalaureate Diploma
January 11, 2030 - April 10, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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