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I'm Adrian Istrate, a multidisciplinary senior creative with 10+ years bridging brand strategy, UI/UX design, and art direction for global healthcare and consumer brands. As an AI-native designer, I pioneered proprietary Generative AI workflows to reduce production time by 30% while upscaling visuals for international markets. I lead end-to-end projects—from concepting award-winning campaigns to designing scalable digital products—for clients including Coca-Cola, NHS, and Boehringer Ingelheim.…I'm Adrian Istrate, a multidisciplinary senior creative with 10+ years bridging brand strategy, UI/UX design, and art direction for global healthcare and consumer brands. As an AI-native designer, I pioneered proprietary Generative AI workflows to reduce production time by 30% while upscaling visuals for international markets. I lead end-to-end projects—from concepting award-winning campaigns to designing scalable digital products—for clients including Coca-Cola, NHS, and Boehringer Ingelheim.

Adrian Istrate

Designer, Brand Designer, UI Designer, +4

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I'm Adrian Istrate, a multidisciplinary senior creative with 10+ years bridging brand strategy, UI/UX design, and art direction for global healthcare and consumer brands. As an AI-native designer, I pioneered proprietary Generative AI workflows to reduce production time by 30% while upscaling visuals for international markets. I lead end-to-end projects—from concepting award-winning campaigns to designing scalable digital products—for clients including Coca-Cola, NHS, and Boehringer Ingelheim.…I'm Adrian Istrate, a multidisciplinary senior creative with 10+ years bridging brand strategy, UI/UX design, and art direction for global healthcare and consumer brands. As an AI-native designer, I pioneered proprietary Generative AI workflows to reduce production time by 30% while upscaling visuals for international markets. I lead end-to-end projects—from concepting award-winning campaigns to designing scalable digital products—for clients including Coca-Cola, NHS, and Boehringer Ingelheim.

Available to hire

I’m Adrian Istrate, a multidisciplinary senior creative with 10+ years bridging brand strategy, UI/UX design, and art direction for global healthcare and consumer brands. As an AI-native designer, I pioneered proprietary Generative AI workflows to reduce production time by 30% while upscaling visuals for international markets.

I lead end-to-end projects—from concepting award-winning campaigns to designing scalable digital products—for clients including Coca-Cola, NHS, and Boehringer Ingelheim.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Senior Designer & AI Innovation Lead at Frontera Group

October 1, 2021 - October 1, 2025

Directed visual strategy for the NHS 'It's Not Just You' campaign, utilising Generative AI to create 100+ character assets, winning 'Best in Public Health' at the 2024 PMEAwards. Pioneered internal Generative AI workflows (Midjourney, Photoshop GenFill) for campaign visuals, reducing production time by 30% and training the wider design team. Designed CrystalClear, a gamified mobile app for children with rare diseases, leading end-to-end UX from research to high-fidelity prototyping in Figma. Built a scalable visual system for Stallergenes Greer across 8+ international markets, unifying 6 products under a single 'Portal'. Led a multidisciplinary team to pitch an Immersive VR Education Experience for Boehringer Ingelheim.

Creative Lead at HELLOADRIAN

August 1, 2018 - Present

High-stakes branding and corporate communications work, including the Coca-Cola Fiscal Policy Reader (49 pages) delivered in one week with a custom navigation system. Designed the 2023 Drive Sustainability Progress Report (BMW, Ford, Volvo) and established visual identities for startups, achieving high client retention through strategic design partnerships.

Print & Graphic Designer at MAIL BOXES ETC.

January 1, 2019 - Present

Managed end-to-end production for 200+ projects in a high-volume environment. Developed B2B/B2C visual templates that improved print cost efficiency and streamlined customer engagement workflows.

Brand Designer at BACOVIA THEATRE

April 1, 2017 - Present

Growth marketing through social content and posters contributing to a 200% YoY increase in social engagement. Executed a comprehensive visual identity rebrand across print, online, and environmental media.

Junior Graphic Designer at FINGERPRINT DESIGN

October 1, 2014 - Present

Developed the visual identity and launch assets for FabLab Iași, the city’s first creative hub and co-working space. Executed high-volume marketing campaigns and catalogs balancing creative and commercial deadlines.

Creative Lead (Freelance/Consultant) at HELLOADRIAN

August 1, 2018 - Present

Branding & Corporate Communications. Designed for Coca-Cola: the 49-page Fiscal Policy Reader with a custom color-coded navigation. Delivered the 2023 Progress Report for Drive Sustainability (BMW, Ford, Volvo) with strict brand compliance in just two weeks. Achieved 80% client retention, partnering with startup founders to build visual identities from scratch and secure long-term partnerships.