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I help DTC brands turn ad spend into revenue, through paid media that scales and landing pages that convert. 6 years running growth across e-commerce, SaaS, and B2B. Right now I manage CRO strategy for a $170M+ portfolio of 8 and 9-figure DTC brands, running tests that move real revenue, not vanity metrics. Before that: 10X ROAS on Google, 20% YoY revenue growth, $1M+ in ad spend managed across Google, Meta, TikTok, and LinkedIn. I'm T-shaped. Paid media and CRO are my core, but I can plug into Shopify, copy, and AI automation when needed. So you get one person who understands how the full funnel connects. If you're spending on ads but not seeing it convert, that's exactly the problem I fix.…I help DTC brands turn ad spend into revenue, through paid media that scales and landing pages that convert. 6 years running growth across e-commerce, SaaS, and B2B. Right now I manage CRO strategy for a $170M+ portfolio of 8 and 9-figure DTC brands, running tests that move real revenue, not vanity metrics. Before that: 10X ROAS on Google, 20% YoY revenue growth, $1M+ in ad spend managed across Google, Meta, TikTok, and LinkedIn. I'm T-shaped. Paid media and CRO are my core, but I can plug into Shopify, copy, and AI automation when needed. So you get one person who understands how the full funnel connects. If you're spending on ads but not seeing it convert, that's exactly the problem I fix.

Arthur Duboks

Marketing Consultant, Digital Marketer, Growth Marketer, +1

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I help DTC brands turn ad spend into revenue, through paid media that scales and landing pages that convert. 6 years running growth across e-commerce, SaaS, and B2B. Right now I manage CRO strategy for a $170M+ portfolio of 8 and 9-figure DTC brands, running tests that move real revenue, not vanity metrics. Before that: 10X ROAS on Google, 20% YoY revenue growth, $1M+ in ad spend managed across Google, Meta, TikTok, and LinkedIn. I'm T-shaped. Paid media and CRO are my core, but I can plug into Shopify, copy, and AI automation when needed. So you get one person who understands how the full funnel connects. If you're spending on ads but not seeing it convert, that's exactly the problem I fix.…I help DTC brands turn ad spend into revenue, through paid media that scales and landing pages that convert. 6 years running growth across e-commerce, SaaS, and B2B. Right now I manage CRO strategy for a $170M+ portfolio of 8 and 9-figure DTC brands, running tests that move real revenue, not vanity metrics. Before that: 10X ROAS on Google, 20% YoY revenue growth, $1M+ in ad spend managed across Google, Meta, TikTok, and LinkedIn. I'm T-shaped. Paid media and CRO are my core, but I can plug into Shopify, copy, and AI automation when needed. So you get one person who understands how the full funnel connects. If you're spending on ads but not seeing it convert, that's exactly the problem I fix.

Available to hire

Montreal, Canada

I help DTC brands turn ad spend into revenue, through paid media that scales and landing pages that convert.

6 years running growth across e-commerce, SaaS, and B2B. Right now I manage CRO strategy for a $170M+ portfolio of 8 and 9-figure DTC brands, running tests that move real revenue, not vanity metrics.

Before that: 10X ROAS on Google, 20% YoY revenue growth, $1M+ in ad spend managed across Google, Meta, TikTok, and LinkedIn.

I’m T-shaped. Paid media and CRO are my core, but I can plug into Shopify, copy, and AI automation when needed. So you get one person who understands how the full funnel connects.

If you’re spending on ads but not seeing it convert, that’s exactly the problem I fix.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior CRO & Landing Page Manager at SplitBase

June 30, 2025 - Present

Manage a $170M+ CRO portfolio across 8 and 9-figure D2C brands. Run end-to-end CRO and experimentation strategy. Turn behavioral data into structured testing roadmaps. Lead execution across data, design, and engineering. Focus on measurable revenue lift, conversion quality, and long-term growth, not just A/B test volume.

Media Buyer at Debutify

November 1, 2025 - Present

Own and lead the end-to-end media buying strategy for a SaaS brand across Google Ads and Meta, focused on trial acquisition from Shopify merchants. Set strategic direction for AI-driven programmatic buying and hands-on manual optimization. Advise and guide copy, creative, and offer strategy, oversee full- funnel acquisition and remarketing frameworks, and drive scalable, high-intent trial growth with clear ownership of performance and outcomes.

Content Creator

April 1, 2025 - Present

Create marketing education content for Shopify merchants across YouTube, TikTok, and Instagram, with a strong focus on generative AI, AI-driven automation, agentic workflows, and practical implementations. Cover topics including growth strategy, SEO, AI agents, automated marketing systems, and scalable automation frameworks for eCommerce.

Frontend Developer at Debutify

April 30, 2024 - April 30, 2025

Built responsive UIs with Tailwind and React. Developed reusable components and custom Shopify themes. Maintained Git workflows and resolved production bugs with speed and precision.

Digital Marketing Lead at SMS Storetraffic

June 1, 2024 - January 31, 2025

Managed six-figure Google Ads and Amazon Ads budgets with full ownership of strategy, execution, and performance outcomes. Led high-impact PPC and paid social initiatives for scalable lead generation. Directed the build and optimization of lead-generation and nurture email programs to grow, segment, and activate the customer database. Oversaw SEO and SEM efforts to drive sustained organic growth, designed CRM-driven automation workflows, and steered initiatives that improved B2B engagement and pipeline quality.

Brand E-Commerce Manager, North America - Thrustmaster & Hercules DJ at Guillemot Corporation

January 31, 2022 - June 29, 2024

Owned end-to-end paid channel acquisition across Google Ads and Meta Ads, scaling programs toward $1M+ in revenue while sustaining an average 10X ROAS. Accountable for 20% year-over-year revenue growth and 300% year-over-year increases in SEO impressions. Led multi-channel paid media strategy and budget ownership across Meta, Twitter, and Reddit, and directed trade marketing strategy and execution with key retail partners including Best Buy, Staples Canada, and GameStop.

Self-employed Marketing, Web Development at Self-employed

April 28, 2020 - July 28, 2023

Ran paid acquisition for D2C brands across Google Ads and Meta. Built and optimized Shopify stores focused on UX and conversion performance. Launched websites and landing pages for product launches. Handled paid media, organic growth, and lifecycle email for clients across different verticals.