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I help DTC eCommerce brands scale through data-driven growth strategy, paid acquisition, and conversion optimization. Over 6+ years in digital marketing, I’ve owned and managed $1M+ in ad spend, scaled Google Ads programs to consistent 10X ROAS, and driven 20% year-over-year revenue growth across multiple brands. My work has also delivered 300% growth in organic SEO impressions. My core expertise is DTC growth at the business level - mapping the full customer journey from first click through repeat purchase, retention, and LTV expansion. I’ve led and advised growth initiatives across B2C, B2B, and SaaS environments, with ownership spanning paid media, CRO, SEO, lifecycle email, brand strategy, and AI-driven automation. Outside of client work, I run a YouTube channel breaking down real-world marketing automation systems and agentic workflows for eCommerce and SaaS teams. If you’re scaling a DTC brand and need senior-level growth clarity and execution, let’s connect.…I help DTC eCommerce brands scale through data-driven growth strategy, paid acquisition, and conversion optimization. Over 6+ years in digital marketing, I’ve owned and managed $1M+ in ad spend, scaled Google Ads programs to consistent 10X ROAS, and driven 20% year-over-year revenue growth across multiple brands. My work has also delivered 300% growth in organic SEO impressions. My core expertise is DTC growth at the business level - mapping the full customer journey from first click through repeat purchase, retention, and LTV expansion. I’ve led and advised growth initiatives across B2C, B2B, and SaaS environments, with ownership spanning paid media, CRO, SEO, lifecycle email, brand strategy, and AI-driven automation. Outside of client work, I run a YouTube channel breaking down real-world marketing automation systems and agentic workflows for eCommerce and SaaS teams. If you’re scaling a DTC brand and need senior-level growth clarity and execution, let’s connect.

Arthur Duboks

Marketing Consultant, Digital Marketer, Growth Marketer, +1

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I help DTC eCommerce brands scale through data-driven growth strategy, paid acquisition, and conversion optimization. Over 6+ years in digital marketing, I’ve owned and managed $1M+ in ad spend, scaled Google Ads programs to consistent 10X ROAS, and driven 20% year-over-year revenue growth across multiple brands. My work has also delivered 300% growth in organic SEO impressions. My core expertise is DTC growth at the business level - mapping the full customer journey from first click through repeat purchase, retention, and LTV expansion. I’ve led and advised growth initiatives across B2C, B2B, and SaaS environments, with ownership spanning paid media, CRO, SEO, lifecycle email, brand strategy, and AI-driven automation. Outside of client work, I run a YouTube channel breaking down real-world marketing automation systems and agentic workflows for eCommerce and SaaS teams. If you’re scaling a DTC brand and need senior-level growth clarity and execution, let’s connect.…I help DTC eCommerce brands scale through data-driven growth strategy, paid acquisition, and conversion optimization. Over 6+ years in digital marketing, I’ve owned and managed $1M+ in ad spend, scaled Google Ads programs to consistent 10X ROAS, and driven 20% year-over-year revenue growth across multiple brands. My work has also delivered 300% growth in organic SEO impressions. My core expertise is DTC growth at the business level - mapping the full customer journey from first click through repeat purchase, retention, and LTV expansion. I’ve led and advised growth initiatives across B2C, B2B, and SaaS environments, with ownership spanning paid media, CRO, SEO, lifecycle email, brand strategy, and AI-driven automation. Outside of client work, I run a YouTube channel breaking down real-world marketing automation systems and agentic workflows for eCommerce and SaaS teams. If you’re scaling a DTC brand and need senior-level growth clarity and execution, let’s connect.

Available to hire

Montreal, Canada

I help DTC eCommerce brands scale through data-driven growth strategy, paid acquisition, and conversion optimization.

Over 6+ years in digital marketing, I’ve owned and managed $1M+ in ad spend, scaled Google Ads programs to consistent 10X ROAS, and driven 20% year-over-year revenue growth across multiple brands.

My work has also delivered 300% growth in organic SEO impressions. My core expertise is DTC growth at the business level - mapping the full customer journey from first click through repeat purchase, retention, and LTV expansion.

I’ve led and advised growth initiatives across B2C, B2B, and SaaS environments, with ownership spanning paid media, CRO, SEO, lifecycle email, brand strategy, and AI-driven automation. Outside of client work, I run a YouTube channel breaking down real-world marketing automation systems and agentic workflows for eCommerce and SaaS teams.

If you’re scaling a DTC brand and need senior-level growth clarity and execution, let’s connect.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior CRO & Landing Page Manager at SplitBase

July 1, 2025 - Present

Own CRO and A/B testing strategy for 8–9 figure DTC brands, operating as a business-level advisor beyond optimization. Translate data into high-impact experimentation roadmaps, lead cross-functional execution across product, design, and engineering, and drive measurable improvements in conversion, revenue, and overall growth strategy.

Media Buyer at Debutify

November 1, 2025 - Present

Own and lead the end-to-end media buying strategy for a SaaS brand across Google Ads and Meta, focused on trial acquisition from Shopify merchants. Set strategic direction for AI-driven programmatic buying and hands-on manual optimization. Advise and guide copy, creative, and offer strategy, oversee full- funnel acquisition and remarketing frameworks, and drive scalable, high-intent trial growth with clear ownership of performance and outcomes.

Content Creator

April 1, 2025 - Present

Create marketing education content for Shopify merchants across YouTube, TikTok, and Instagram, with a strong focus on generative AI, AI-driven automation, agentic workflows, and practical implementations. Cover topics including growth strategy, SEO, AI agents, automated marketing systems, and scalable automation frameworks for eCommerce.

Frontend Developer

May 1, 2024 - May 1, 2025

Built responsive UIs with Tailwind and React. Developed reusable components and custom Shopify themes. Maintained Git workflows and resolved production bugs with speed and precision.

Digital Marketing Lead at SMS Storetraffic

June 1, 2024 - January 31, 2025

Managed six-figure Google Ads and Amazon Ads budgets with full ownership of strategy, execution, and performance outcomes. Led high-impact PPC and paid social initiatives for scalable lead generation. Directed the build and optimization of lead-generation and nurture email programs to grow, segment, and activate the customer database. Oversaw SEO and SEM efforts to drive sustained organic growth, designed CRM-driven automation workflows, and steered initiatives that improved B2B engagement and pipeline quality.

Brand E-Commerce Manager, North America - Thrustmaster & Hercules DJ at Guillemot Corporation

February 1, 2022 - June 30, 2024

Owned end-to-end paid channel acquisition across Google Ads and Meta Ads, scaling programs toward $1M+ in revenue while sustaining an average 10X ROAS. Accountable for 20% year-over-year revenue growth and 300% year-over-year increases in SEO impressions. Led multi-channel paid media strategy and budget ownership across Meta, Twitter, and Reddit, and directed trade marketing strategy and execution with key retail partners including Best Buy, Staples Canada, and GameStop.

Self-employed Marketing, Web Development

May 1, 2020 - July 31, 2023

Led paid acquisition for DTC clients across Google Ads and Meta, delivering measurable ROI improvements. Built and optimized Shopify stores with a strong focus on UX and conversion, driving up to 63% performance gains. Designed and launched SEO-driven websites and landing pages. Acted as a strategic growth partner, supporting clients end-to-end across paid media, organic growth, and lifecycle email.