Dawna Lemoine

Coordinated with the sales team, IT, marketing and communications global departments; Created landing pages; A/B tested; Set up tracking across multiple analytics programs; Digital advertising across Google Ads, YouTube, Meta, X, Spotify, and Instagram; Digital strategies and execution for all campaigns; Managed email marketing strategies and design; Liaised with publishers and agencies for creative development, media buying and execution; Created tactical and digital plans; Reporting of campaigns using various platforms to show KPIs; Managed CMS platforms HubSpot and Salesforce; SMS campaigns management; Liaised with contractors (graphic designers, video editors, photographers); Leveraged AI tools (GPT), Loom, QR codes, Zapier, Gleam, Lucky Orange, WordPress, Sprout Social; Managed Sprout Social posts; Coordinated with Global Team on strategies for website, social, branding; Managed digital marketing budgets of $500,000 - $1,000,000 per year.

Coordinated work with vendors, store owners, suppliers and agencies; Managed ARBR, a cannabis resource site for clinicians; Built traditional marketing and digital media campaigns; Managed marketing budgets of $300,000 annually; Created content for marketing campaigns; Delegated tasks to Graphic Designer and Web Developer.