I’m a digital marketing specialist with a track record of planning and delivering strategies that drive growth. I’ve managed budgets up to $500k annually and led digital advertising campaigns across Google Ads, YouTube, Meta, X, Spotify, and Instagram. I excel at turning data into actionable plans, optimizing campaigns, and collaborating with sales, IT, and global teams to achieve measurable results. I love coordinating with designers, video editors, and agencies to create compelling landing pages, content, and campaigns. My focus is on analytics-driven decisions, CRM management, and delivering high-impact marketing programs that align with business goals.…

Dawna Lemoine

I’m a digital marketing specialist with a track record of planning and delivering strategies that drive growth. I’ve managed budgets up to $500k annually and led digital advertising campaigns across Google Ads, YouTube, Meta, X, Spotify, and Instagram. I excel at turning data into actionable plans, optimizing campaigns, and collaborating with sales, IT, and global teams to achieve measurable results. I love coordinating with designers, video editors, and agencies to create compelling landing pages, content, and campaigns. My focus is on analytics-driven decisions, CRM management, and delivering high-impact marketing programs that align with business goals.…

Available to hire

I’m a digital marketing specialist with a track record of planning and delivering strategies that drive growth. I’ve managed budgets up to $500k annually and led digital advertising campaigns across Google Ads, YouTube, Meta, X, Spotify, and Instagram. I excel at turning data into actionable plans, optimizing campaigns, and collaborating with sales, IT, and global teams to achieve measurable results.

I love coordinating with designers, video editors, and agencies to create compelling landing pages, content, and campaigns. My focus is on analytics-driven decisions, CRM management, and delivering high-impact marketing programs that align with business goals.

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Skills

Experience Level

Language

Work Experience

Digital Marketing Specialist at Nufarm
October 1, 2021 - October 31, 2025
Digital Marketing Specialist at Nufarm
January 1, 2025 - January 1, 2025
Coordinated with the sales team, IT, marketing and communications global departments; Created landing pages; A/B tested; Set up tracking across multiple analytics programs; Digital advertising across Google Ads, YouTube, Meta, X, Spotify, and Instagram; Digital strategies and execution for all campaigns; Managed email marketing strategies and design; Liaised with publishers and agencies for creative development, media buying and execution; Created tactical and digital plans; Reporting of campaigns using various platforms to show KPIs; Managed CMS platforms HubSpot and Salesforce; SMS campaigns management; Liaised with contractors (graphic designers, video editors, photographers); Leveraged AI tools (GPT), Loom, QR codes, Zapier, Gleam, Lucky Orange, WordPress, Sprout Social; Managed Sprout Social posts; Coordinated with Global Team on strategies for website, social, branding; Managed digital marketing budgets of $500,000 - $1,000,000 per year.
Marketing Lead at Mint Health + Drugs | ARBR – Cannabis Program
January 1, 2021 - January 1, 2021
Coordinated work with vendors, store owners, suppliers and agencies; Managed ARBR, a cannabis resource site for clinicians; Built traditional marketing and digital media campaigns; Managed marketing budgets of $300,000 annually; Created content for marketing campaigns; Delegated tasks to Graphic Designer and Web Developer.
Digital Marketing Specialist at Little Creek Landscaping/Sherwood Nurseries
January 1, 2019 - January 1, 2019
Meta ads management; Content creation; CRM management; Website management; Marketing strategies; Social Media; Analytics.
Marketing Coordinator at The Kingsway District Association
January 1, 2016 - January 1, 2016
Wrote 150+ SEO-optimized blog posts; Created 200+ types of marketing collateral across print and online using Adobe Design; Coordinated launch of the new website with the web development team to ensure design, content and functionality; Managed and monitored the website and provided 30+ analytics and tracking reports with Google Analytics; Coordinated advertising opportunities for the newsletter and online initiatives; Introduced new methods and technologies to improve communication with the audience.
Marketing Lead at Mint Health + Drugs | ARBR – Cannabis Program
January 1, 2019 - January 1, 2021
Coordinated work with vendors, store owners, suppliers and agencies; managed ARBR, a cannabis resources site for clinicians; built traditional and digital marketing campaigns; managed a $300,000 annual marketing budget; created campaign content; delegated tasks to graphic designer and web developer.
Digital Marketing Specialist at Little Creek Landscaping/Sherwood Nurseries
January 1, 2018 - January 1, 2019
Meta ads management; content creation; CRM management; website management; marketing strategies; social media; analytics.
Marketing Coordinator at The Kingsway District Association
January 1, 2013 - January 1, 2016
Wrote 150+ SEO-optimized blog posts; created 200+ types of marketing collateral; coordinated launch of the website with the web development team; monitored website performance with Google Analytics and produced 30+ analytics reports; coordinated advertising opportunities for newsletters and online initiatives; introduced new methods and technologies to improve audience communications.

Education

Business Administration: Marketing at Northern Alberta Institute of Technology
September 1, 2012 - April 30, 2014
Advanced Diploma in Digital Marketing at Shaw Academy
January 11, 2030 - November 7, 2025
Associate Degree in Business Administration Marketing at Northern Alberta Institute of Technology (NAIT)
January 1, 2006 - January 1, 2011
Associate Degree in Digital Media Design at Northern Alberta Institute of Technology (NAIT)
January 11, 2030 - November 7, 2025
Advanced Diploma in Digital Marketing at SHAW ACADEMY
January 11, 2030 - December 3, 2025
Associate Degree in Business Administration Marketing at NAIT
January 11, 2030 - December 3, 2025
Associate Degree in Digital Media Design at NAIT
January 11, 2030 - December 3, 2025

Qualifications

Facebook Blueprint Certified
January 1, 2023 - December 3, 2025
Google Analytics Individual Qualification
January 1, 2018 - December 3, 2025
Google AdWords Certification
January 1, 2019 - December 3, 2025
Advanced Digital Diploma - Ultimate Digital Marketing (Distinction)
January 1, 2017 - December 3, 2025
HubSpot Inbound Marketing Certification
January 1, 2023 - December 3, 2025
Google Essentials AI
January 1, 2025 - December 3, 2025

Industry Experience

Agriculture & Mining, Computers & Electronics, Healthcare, Government, Education, Other, Software & Internet, Media & Entertainment, Professional Services, Life Sciences

Skills

Experience Level