Digital Content & Brand Partnerships at Freelance

- Published content across Instagram, TikTok, Pinterest, and YouTube managing all phases from ideation to post. - Negotiated and executed partnerships with luxury brands including Dior Beauty, Armani Beauty, Tom Ford Beauty, Jo Malone London, Maison Margiela Replica Fragrances, and more. - Pitched and secured collaborations, maintaining professional client relationships. - Leveraged analytics and KPIs to optimize organic content performance, engagement, and cross-platform growth. - Produce high-quality photo and video content using Lightroom, Final Cut Pro X, Canva, CapCut, and managed blogging, copywriting, email marketing, SEO, and digital assets to strengthen brand identity. - Drove TikTok to 10k followers, reaching 345k + likes and 1.5M+ views; achieved 1M+ monthly Pinterest impressions; and 300k + YouTube channel views. - Launched and scaled niche fashion and fragrance accounts, generating 100K + Pinterest impressions in under 1 month and 400K + TikTok views through highly engaging, actionable content.

Founder & Creative Director at Your Dearest Dove Fine Jewelry & Accessories

- Solely designed, sourced, and handcrafted all fine jewelry and hair accessories, overseeing product development, branding, packaging, and visual identity for each collection. - Managed all shop operations including inventory, pricing strategy, order logistics, and Etsy listing promotions and ads, ensuring profitability and efficient workflow. - Produced all creative assets including photography, videography, graphics, and logos to maintain a cohesive, elevated brand presence.

Digital Content & Community Manager at Meebak Seoul

- Conceptualized and produced video content, elevating brand aesthetic and voice across digital platforms. - Developed and executed product campaigns, often in collaboration with marketing and e-commerce teams, to align messaging, increase conversion, and strengthen key KPIs. - Analyzed performance metrics to refine content strategy and optimize reach.