Abdel Oumar El- bashi

Available to hire

Abdel Oumar – Digital Marketing & Branding Specialist I’m a freelancer who specializes in digital marketing, branding, and business growth strategies.

About

Abdel Oumar – Digital Marketing & Branding Specialist

I’m a freelancer who specializes in digital marketing, branding, and business growth strategies. With a background as a Digital Marketing Manager in the education sector and extensive experience working with organizations and entrepreneurs, I help businesses build strong online identities, increase visibility, and drive revenue through strategic digital marketing.

What sets me apart is my hands-on expertise in branding, content marketing, social media strategy, SEO, and paid advertising—blending creativity with data-driven insights. I’ve also worked as a trainer and facilitator, equipping individuals and businesses with the skills to market their products effectively and achieve long-term success.

I’m passionate about creating impactful marketing solutions that resonate with target audiences and deliver measurable results. If you’re looking for a professional who combines strategic thinking with practical execution, let’s work together to bring your vision to life!

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Employment and Project Experience

Digital Marketing Manager – Education Group
January 2024 – Present

Facilitator & Trainer (Branding & Digital Marketing) – Community Empowerment Project
2023

Freelance Digital Marketing Consultant – Various Clients
2022 – Present

  • Joined June 2024

Industry experience

  • Education
  • Computers & Electronics
  • Non-Profit Organization
  • Software & Internet

Projects · 3

As part of the “Empowering Communities to Combat Rape and Support Survivors” project, a specialized workshop was organized to equip survivors with practical skills for financial independence. The workshop focused on empowering participants through hands-on training in branding, packaging, and digital marketing—key areas for launching and growing small businesses. As a facilitator, I led sessions on branding and packaging, helping participants understand how to create compelling product identities, design attractive packaging, and establish strong brand recognition. Additionally, I served as a digital marketing trainer, teaching essential strategies such as social media marketing, content creation, and online sales techniques. By gaining these skills, survivors were better prepared to start their own businesses or secure job opportunities, fostering financial stability and self-sufficiency. This initiative not only provided economic empowerment but also helped rebuild confidence and resilience among participants.

  • Brand Designer
  • Graphic Designer
  • Marketing Strategist
  • +1

Empowering Communities to Combat Rape and Support Survivors is a project designed to raise awareness about the dangers of rape and provide practical solutions for prevention and recovery. The initiative focused on sensitizing school students about the consequences of sexual violence, educating them on their rights, and equipping them with strategies to protect themselves and others. Through interactive sessions, discussions, and awareness campaigns, students gained knowledge on consent, respect, and the importance of speaking out against abuse. In addition to prevention, the project also prioritized support for survivors. A specialized workshop was organized to train survivors in various skills, enabling them to achieve financial independence and regain confidence. By offering practical tools for economic empowerment, the initiative aimed to help survivors rebuild their lives and integrate into society with dignity. This holistic approach fostered a culture of prevention, support, and resilience within the community.

  • Brand Designer
  • Brand Strategist
  • Designer

This project was put in place to encourage students to choose and see reasons why studying in the United Kingdom is essential for African students who would like to study abroad The campaign was carried out in schools and various universities across the country. Workshops and seminars were organized to discuss the process for students to get admissions in to

  • Digital Marketer
  • Graphic Designer

Education

Bachelor in law · University of Yaoundé 22018 – 2021

Certifications and awards

Aspire Leaders Program2025
Foundations of Digital Marketing and E-commerce2024

https://www.coursera.org/account/accomplishments/verify/YSKRLHT7XPKP?utm_source=ios&utm_medium=certificate&utm_content=cert_image&utm_campaign=sharing_cta&utm_product=course

Attract and engage customers with digital marketing2024 – 2025

https://www.coursera.org/account/accomplishments/verify/JBHHFEPN9TYG?utm_source=ios&utm_medium=certificate&utm_content=cert_image&utm_campaign=sharing_cta&utm_product=course

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