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I'm a social media & content strategist with 15+ years of agency, B2C & B2B experience. I have a passion for storytelling, being intentional with content, and building social communities & conversations. Hi, I'm Ashley. I lead social media strategy and digital campaigns for a range of clients, collaborating with creative and PR teams to drive influencer programs, blog content, paid and organic campaigns, and measurement. I thrive on teamwork, mentorship, and turning data and storytelling into impactful campaigns.…I'm a social media & content strategist with 15+ years of agency, B2C & B2B experience. I have a passion for storytelling, being intentional with content, and building social communities & conversations. Hi, I'm Ashley. I lead social media strategy and digital campaigns for a range of clients, collaborating with creative and PR teams to drive influencer programs, blog content, paid and organic campaigns, and measurement. I thrive on teamwork, mentorship, and turning data and storytelling into impactful campaigns.

Ashley Shadowens

Social Media Manager, Content Strategist, Brand Strategist, +2

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I'm a social media & content strategist with 15+ years of agency, B2C & B2B experience. I have a passion for storytelling, being intentional with content, and building social communities & conversations. Hi, I'm Ashley. I lead social media strategy and digital campaigns for a range of clients, collaborating with creative and PR teams to drive influencer programs, blog content, paid and organic campaigns, and measurement. I thrive on teamwork, mentorship, and turning data and storytelling into impactful campaigns.…I'm a social media & content strategist with 15+ years of agency, B2C & B2B experience. I have a passion for storytelling, being intentional with content, and building social communities & conversations. Hi, I'm Ashley. I lead social media strategy and digital campaigns for a range of clients, collaborating with creative and PR teams to drive influencer programs, blog content, paid and organic campaigns, and measurement. I thrive on teamwork, mentorship, and turning data and storytelling into impactful campaigns.

Available to hire

I’m a social media & content strategist with 15+ years of agency, B2C & B2B experience. I have a passion for storytelling, being intentional with content, and building social communities & conversations.

Hi, I’m Ashley. I lead social media strategy and digital campaigns for a range of clients, collaborating with creative and PR teams to drive influencer programs, blog content, paid and organic campaigns, and measurement. I thrive on teamwork, mentorship, and turning data and storytelling into impactful campaigns.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Social Media Director (Contract) at PM Communications

December 1, 2022 - Present

Lead social media strategy and day-to-day execution for SMB clients as needed. Oversaw Reputation Management Team for 300+ bakery franchise brand. Executed LinkedIn strategies for brands and company leadership. Drafted GE-focused blog and social content. Collaborated with social and PR teams on influencer strategies. Oversaw agency's social media efforts and trend reporting.

Lead Social Media Strategist (Part-Time) at Smokey John's BBQ

April 1, 2023 - January 1, 2025

Led social media strategies for Smokey John’s BBQ; built and executed paid and organic social campaigns; aligned digital and social experiences with content teams to drive engagement, growth, and brand voice.

Associate Social Media Director (Full Time) at Archer Malmo

November 1, 2021 - May 1, 2022

Managed a team of Social Specialists across multiple clients and agency teams; fostered professional growth; owned full social media presence for a key agency client; created monthly editorial calendars; led integrated campaigns with cross-functional teams.

Social Media Supervisor (Full Time) at Firehouse

December 1, 2015 - November 1, 2021

Led the Owned Channels team; oversaw social media strategy, influencer marketing, blog content, and served as PR connector with agency partners.

Social Media Specialist at True Point Communications

March 1, 2012 - November 1, 2015

Managed social media strategy and execution; supported content creation and campaign planning across multiple clients.

Account Supervisor at True Point Communications

September 1, 2011 - March 1, 2012

Oversees client accounts; contributed to social campaigns and integrated marketing strategies; supervised junior staff and ensured delivery of results.

Social Media Director (Full Time) at Atomic Design & Consulting

March 1, 2010 - September 1, 2011

Social Media Director; built and executed social media presence and campaigns for clients; collaborated with design and development teams to deliver integrated campaigns.

Account Executive at Sweeney Media Group

July 1, 2008 - March 1, 2010

Community management, content creation and social media strategy; contributed to client campaigns and relationships.