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For the past 7+ years, I've helped purpose-driven startups establish strong marketing foundations that nurture leads and retain customers with lifecycle-driven CRM systems - from automation and lead scoring to dashboards and reporting. Here's what that looks like in practice: Organic content and social strategies that doubled impressions and increased website traffic by 400x. Rebuilt newsletters with segmentation and personalisation to boost CTR by 11%, with 7% of dormant contacts engaging in high-intent sales activity within 1 month. Structured campaign planning to connect marketing efforts to online sales, turning 25% of leads into SALs. As a Marketing Manager and Consultant, I’ve partnered with Sales and Product to align messaging, run cross-functional initiatives, and drive inbound growth across content, email, and paid channels. I’m passionate about turning data into action and delivering measurable improvements in conversion and retention.…For the past 7+ years, I've helped purpose-driven startups establish strong marketing foundations that nurture leads and retain customers with lifecycle-driven CRM systems - from automation and lead scoring to dashboards and reporting. Here's what that looks like in practice: Organic content and social strategies that doubled impressions and increased website traffic by 400x. Rebuilt newsletters with segmentation and personalisation to boost CTR by 11%, with 7% of dormant contacts engaging in high-intent sales activity within 1 month. Structured campaign planning to connect marketing efforts to online sales, turning 25% of leads into SALs. As a Marketing Manager and Consultant, I’ve partnered with Sales and Product to align messaging, run cross-functional initiatives, and drive inbound growth across content, email, and paid channels. I’m passionate about turning data into action and delivering measurable improvements in conversion and retention.

Alexandra Farley-Wood

Growth Marketer, Product Marketer, Brand Strategist, +4

5.0 (1 review)

For the past 7+ years, I've helped purpose-driven startups establish strong marketing foundations that nurture leads and retain customers with lifecycle-driven CRM systems - from automation and lead scoring to dashboards and reporting. Here's what that looks like in practice: Organic content and social strategies that doubled impressions and increased website traffic by 400x. Rebuilt newsletters with segmentation and personalisation to boost CTR by 11%, with 7% of dormant contacts engaging in high-intent sales activity within 1 month. Structured campaign planning to connect marketing efforts to online sales, turning 25% of leads into SALs. As a Marketing Manager and Consultant, I’ve partnered with Sales and Product to align messaging, run cross-functional initiatives, and drive inbound growth across content, email, and paid channels. I’m passionate about turning data into action and delivering measurable improvements in conversion and retention.…For the past 7+ years, I've helped purpose-driven startups establish strong marketing foundations that nurture leads and retain customers with lifecycle-driven CRM systems - from automation and lead scoring to dashboards and reporting. Here's what that looks like in practice: Organic content and social strategies that doubled impressions and increased website traffic by 400x. Rebuilt newsletters with segmentation and personalisation to boost CTR by 11%, with 7% of dormant contacts engaging in high-intent sales activity within 1 month. Structured campaign planning to connect marketing efforts to online sales, turning 25% of leads into SALs. As a Marketing Manager and Consultant, I’ve partnered with Sales and Product to align messaging, run cross-functional initiatives, and drive inbound growth across content, email, and paid channels. I’m passionate about turning data into action and delivering measurable improvements in conversion and retention.

Available to hire

For the past 7+ years, I’ve helped purpose-driven startups establish strong marketing foundations that nurture leads and retain customers with lifecycle-driven CRM systems - from automation and lead scoring to dashboards and reporting.

Here’s what that looks like in practice:
Organic content and social strategies that doubled impressions and increased website traffic by 400x.
Rebuilt newsletters with segmentation and personalisation to boost CTR by 11%, with 7% of dormant contacts engaging in high-intent sales activity within 1 month.
Structured campaign planning to connect marketing efforts to online sales, turning 25% of leads into SALs.

As a Marketing Manager and Consultant, I’ve partnered with Sales and Product to align messaging, run cross-functional initiatives, and drive inbound growth across content, email, and paid channels. I’m passionate about turning data into action and delivering measurable improvements in conversion and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Provenance

March 1, 2022 - September 1, 2024

Owned full-funnel marketing across content, email, paid and partnerships. Increase MQL conversion by 90% and reduce acquisition costs by 50% through paid optimization. Produced webinars, guides and thought-leadership campaigns to drive inbound growth. Led cross-team initiatives with Sales and Product to align messaging and improve customer journeys.

Communications Manager at Nuw

March 1, 2020 - March 1, 2022

Defined brand voice and messaging across app and campaign. Built influencer and partnership programmes that increased daily active users by 290%. Reduced acquisition costs by 50% through creative testing and audience optimization.

Customer Success Manager at Brandbassador

November 1, 2018 - March 1, 2020

Managed campaigns for a portfolio of 40+ consumer brands. Advised clients on community growth, engagement and ambassador strategy.

Marketing Consultant at Change by Degrees

April 1, 2025 - December 1, 2025

Led end-to-end marketing strategy across acquisition, activation and retention. Implemented email journeys, segmentation and nurture campaigns, increasing lead-to-sale conversion by 26%. Built full-funnel marketing strategy across content, partnerships and product to improve activation and retention.

Branding Consultant at Polwaththa Eco Lodges

March 1, 2024 - Present

Deliver brand strategy, messaging and tone of voice adopted across website and guest communications. Supported launch marketing to attract new guests and partnerships.

Marketing Manager at Fully Charged

November 1, 2024 - May 1, 2025

Developed organic content and social strategy that doubled impressions and increased website traffic 4x in two months. Improved segmentation and personalisation to increase engagement and repeat visits. Introduced clearer campaign planning and reporting to connect marketing to online sales.