Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a remote-first, full-funnel marketing consultant with 7+ years’ experience helping purpose-led startups and consumer brands grow from early traction to sustainable scale. I combine brand, content, paid, lifecycle and partnerships to build clear positioning, engaged audiences and meaningful conversations. I thrive in cross-functional settings, delivering end-to-end campaigns across acquisition, activation and retention, turning data into compelling narratives that drive growth.…I am a remote-first, full-funnel marketing consultant with 7+ years’ experience helping purpose-led startups and consumer brands grow from early traction to sustainable scale. I combine brand, content, paid, lifecycle and partnerships to build clear positioning, engaged audiences and meaningful conversations. I thrive in cross-functional settings, delivering end-to-end campaigns across acquisition, activation and retention, turning data into compelling narratives that drive growth.

Alexandra Farley-Wood

PRO

Growth Marketer, Product Marketer, Brand Strategist, +4





I am a remote-first, full-funnel marketing consultant with 7+ years’ experience helping purpose-led startups and consumer brands grow from early traction to sustainable scale. I combine brand, content, paid, lifecycle and partnerships to build clear positioning, engaged audiences and meaningful conversations. I thrive in cross-functional settings, delivering end-to-end campaigns across acquisition, activation and retention, turning data into compelling narratives that drive growth.…I am a remote-first, full-funnel marketing consultant with 7+ years’ experience helping purpose-led startups and consumer brands grow from early traction to sustainable scale. I combine brand, content, paid, lifecycle and partnerships to build clear positioning, engaged audiences and meaningful conversations. I thrive in cross-functional settings, delivering end-to-end campaigns across acquisition, activation and retention, turning data into compelling narratives that drive growth.

Available to hire

Coventry, United Kingdom

I am a remote-first, full-funnel marketing consultant with 7+ years’ experience helping purpose-led startups and consumer brands grow from early traction to sustainable scale. I combine brand, content, paid, lifecycle and partnerships to build clear positioning, engaged audiences and meaningful conversations.

I thrive in cross-functional settings, delivering end-to-end campaigns across acquisition, activation and retention, turning data into compelling narratives that drive growth.

Skills

Language

English

Fluent

Work Experience

Marketing Manager at Provenance

March 1, 2022 - September 1, 2024

Owned full-funnel marketing across content, email, paid and partnerships. Increase MQL conversion by 90% and reduce acquisition costs by 50% through paid optimization. Produced webinars, guides and thought-leadership campaigns to drive inbound growth. Led cross-team initiatives with Sales and Product to align messaging and improve customer journeys.

Communications Manager at New Sustainable Fashion App

March 1, 2020 - March 1, 2022

Defined brand voice and messaging across app and campaign. Built influencer and partnership programmes that increased daily active users by 290%. Reduced acquisition costs by 50% through creative testing and audience optimization.

Customer Success Manager at Brand Ambassador Marketing Platform

November 1, 2018 - March 1, 2020

Managed campaigns for a portfolio of 40+ consumer brands. Advised clients on community growth, engagement and ambassador strategy.

Marketing Consultant at Change by Degrees (B2B Sustainability Education Platform)

April 1, 2025 - December 1, 2025

Led end-to-end marketing strategy across acquisition, activation and retention. Implemented email journeys, segmentation and nurture campaigns, increasing lead-to-sale conversion by 26%. Built full-funnel marketing strategy across content, partnerships and product to improve activation and retention.

Branding Consultant at Polwaththa Eco Lodges Yoga Retreat & Eco Hotel

March 1, 2025 - Present

Deliver brand strategy, messaging and tone of voice adopted across website and guest communications. Supported launch marketing to attract new guests and partnerships.

Marketing Manager at Fully Charged

November 1, 2024 - May 1, 2025

Developed organic content and social strategy that doubled impressions and increased website traffic 4x in two months. Improved segmentation and personalisation to increase engagement and repeat visits. Introduced clearer campaign planning and reporting to connect marketing to online sales.