Hello, I'm Afonso, a Designer and Art Director with 15+ years of expertise helping businesses and agencies through branding, visual systems, and image making. I turn products and ideas into effective, engaging narratives across multiple channels. Working with clients like Samsung, Easyjet, Tommy Hilfiger, Triodos Bank, McDonald's, Transparency International, University College London, Follow the Money, NICAM, Free Press Unlimited, among others.…

Afonso Gonsalves

Hello, I'm Afonso, a Designer and Art Director with 15+ years of expertise helping businesses and agencies through branding, visual systems, and image making. I turn products and ideas into effective, engaging narratives across multiple channels. Working with clients like Samsung, Easyjet, Tommy Hilfiger, Triodos Bank, McDonald's, Transparency International, University College London, Follow the Money, NICAM, Free Press Unlimited, among others.…

Available to hire

Hello, I’m Afonso, a Designer and Art Director with 15+ years of expertise helping businesses and agencies through branding, visual
systems, and image making. I turn products and ideas into
effective, engaging narratives across multiple channels.

Working with clients like Samsung, Easyjet, Tommy Hilfiger, Triodos Bank, McDonald’s, Transparency International, University College London, Follow the Money, NICAM, Free Press Unlimited, among others.

See more

Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
Dutch
Intermediate

Work Experience

Freelance Designer & Art Director at Afonsogonsalves (Freelance)
January 1, 2011 - Present
Led the design and development of visual identities, brand systems and content for international and local clients across SaaS, finance, tech, culture, startups and NGOs. Directed and illustrated campaign films and brand content. Developed comprehensive visual systems and cross-media content, from strategy to guidelines and deployment, ensuring consistency across touchpoints.
Editorial Designer at The Correspondent
January 1, 2020 - October 8, 2025
Designed visual systems, illustrations and data visualizations for an ad-free journalism platform, making complex investigative stories accessible to international readers. Collaborated with journalists and developers to create interactive experiences that enhanced editorial content through engaging visual storytelling.
Co-founder & Creative Director at Raquete Studio
January 1, 2019 - October 8, 2025
Co-founded boutique studio specializing in branding, brand content and design-driven mixed media animation for international brands, startups and NGOs. Designed and expanded visual identities, creating guidelines that ensured consistency across platforms. Directed and art directed animation films, coordinating external collaborators, managing project timelines and aligning stakeholder expectations.
Designer at GRRR (now Norday)
January 1, 2011 - October 8, 2025
Designed brands, websites, and print materials for cultural institutions, events and local businesses. Created visual identities and campaign materials from concept through execution. Designed books and brochures and optimized the studio's colour management workflow.
Designer at Tommy Hilfiger
January 1, 2008 - January 1, 2010
Designed the men's Bodywear collection, creating allover prints, graphics and packaging. Aligned seasonal trends and international stakeholder feedback with brand guidelines, balancing creative direction with commercial needs. Developed presentations and communication materials for the Bodywear Department.

Education

Diploma in Photography at Portuguese Photography Institute
January 1, 2006 - January 1, 2008
Bachelor's in Design at University of Aveiro
January 1, 2001 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Non-Profit Organization, Financial Services, Professional Services, Education

Skills

Experience Level