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Hi, I'm Afra Ghufrani Ikramina, a performance marketer with 7+ years driving growth for global brands and startups across SEA & AU. I specialize in full-funnel user acquisition, creative strategy, and data-driven optimization to empower launches and scale campaigns. I thrive in fast-paced environments, excel at cross-functional collaboration with product and design teams, and love turning complex data into actionable insights and compelling narratives that accelerate brand and revenue growth.…Hi, I'm Afra Ghufrani Ikramina, a performance marketer with 7+ years driving growth for global brands and startups across SEA & AU. I specialize in full-funnel user acquisition, creative strategy, and data-driven optimization to empower launches and scale campaigns. I thrive in fast-paced environments, excel at cross-functional collaboration with product and design teams, and love turning complex data into actionable insights and compelling narratives that accelerate brand and revenue growth.

Afra Ghufrani Ikramina

Digital Marketer, Performance Marketer, Marketing Strategist, +4

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Hi, I'm Afra Ghufrani Ikramina, a performance marketer with 7+ years driving growth for global brands and startups across SEA & AU. I specialize in full-funnel user acquisition, creative strategy, and data-driven optimization to empower launches and scale campaigns. I thrive in fast-paced environments, excel at cross-functional collaboration with product and design teams, and love turning complex data into actionable insights and compelling narratives that accelerate brand and revenue growth.…Hi, I'm Afra Ghufrani Ikramina, a performance marketer with 7+ years driving growth for global brands and startups across SEA & AU. I specialize in full-funnel user acquisition, creative strategy, and data-driven optimization to empower launches and scale campaigns. I thrive in fast-paced environments, excel at cross-functional collaboration with product and design teams, and love turning complex data into actionable insights and compelling narratives that accelerate brand and revenue growth.

Available to hire

Hi, I’m Afra Ghufrani Ikramina, a performance marketer with 7+ years driving growth for global brands and startups across SEA & AU. I specialize in full-funnel user acquisition, creative strategy, and data-driven optimization to empower launches and scale campaigns.

I thrive in fast-paced environments, excel at cross-functional collaboration with product and design teams, and love turning complex data into actionable insights and compelling narratives that accelerate brand and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Digital Marketing Manager at GORO

March 1, 2024 - February 28, 2025

Led paid acquisition on Meta and TikTok Ads for an investment product and in-house villa acquisition program. Balanced daily lead volume with sales capacity, CS follow-up, and limited investment token availability. Owned end-to-end ads execution, including creative direction, funnel optimization, and KOL management, reporting directly to the Founder. Optimized the conversion funnel, including landing page improvements and Google Tag Manager implementation.

Senior User Acquisition Executive at VNG Corporation

March 1, 2023 - April 30, 2024

Owned end-to-end user acquisition across Meta, Google, TikTok, and Apple Search Ads. Executed full-funnel user acquisition across pre-registration, launch, install, and conversion phases. Led creative operations, including briefs, scripting, market research, and licensed IP content checks. Managed budgets and ad network partnerships, including allocation, forecasting, performance analysis, and HQ reporting.

Head of Performance Marketing at MySkill

July 1, 2022 - February 28, 2023

Owned full-funnel Meta, TikTok, and X ads for bootcamp and e-learning, optimizing ROAS. Managed time-sensitive campaigns with UGC creators and internal teams, ensuring execution and budget pacing. Conducted daily performance analysis and weekly reporting to improve acquisition and revenue efficiency.

Digital Marketing Manager at AKG Games

November 1, 2021 - July 31, 2022

Led full-funnel Meta, Google, and TikTok campaigns for Pokémon TCG events and card launches. Owned creative direction for Pokémon campaigns, from research and briefs to asset alignment. Supported install campaigns and user acquisition planning for upcoming mobile game launches.

Digital Marketing Manager at Leverate Media Asia

June 1, 2019 - September 30, 2025

Managed multi-platform paid media and budgets across Meta, Google, TikTok, Twitter, and LinkedIn Ads. Optimized targeting, budget allocation, and creative assets based on performance insights. Built automated dashboards with Supermetrics and Google Looker Studio to support data-driven optimization.

Digital Media Strategist at IDN Media

January 1, 2019 - May 31, 2019

Managed Meta Ads campaigns for IDN Times, Popmama, and Yummy, driving sessions and engagement. Analyzed performance and reported insights using Google Looker Studio.

Digital Marketing Specialist (User Acquisition) at ByteDance

September 1, 2017 - January 31, 2019

• Led regional user acquisition for BaBe (ID) and BuzzUp (TH & MY), delivering high-volume installs with a focus on CPI and Day-1 Retention. • Reduced CPI by 27% and exceeded retention targets through rigorous creative and audience A/B testing. • Analysed multi-market performance using AppsFlyer, Tableau, and Kibana to maximise spend efficiency across Meta and Google Ads.