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I am a data-driven Growth and SEO Strategist with 6+ years of experience driving organic visibility, lead generation, and multi-channel growth for B2B and B2C brands. I blend technical SEO with AI-powered content strategies and performance analytics to deliver measurable results. I have led full-funnel digital campaigns from search to retention, built AI-assisted content production pipelines, focused on SGE and GEO readiness, E-E-A-T optimization, and Core Web Vitals. Based in New Delhi, I collaborate cross-functionally to improve site health, engagement, and conversion, and I am passionate about integrating AI tools to scale outcomes.…I am a data-driven Growth and SEO Strategist with 6+ years of experience driving organic visibility, lead generation, and multi-channel growth for B2B and B2C brands. I blend technical SEO with AI-powered content strategies and performance analytics to deliver measurable results. I have led full-funnel digital campaigns from search to retention, built AI-assisted content production pipelines, focused on SGE and GEO readiness, E-E-A-T optimization, and Core Web Vitals. Based in New Delhi, I collaborate cross-functionally to improve site health, engagement, and conversion, and I am passionate about integrating AI tools to scale outcomes.

AFSHA PARVEEN

Growth Marketer, Marketing Strategist, Content Creator, +1

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I am a data-driven Growth and SEO Strategist with 6+ years of experience driving organic visibility, lead generation, and multi-channel growth for B2B and B2C brands. I blend technical SEO with AI-powered content strategies and performance analytics to deliver measurable results. I have led full-funnel digital campaigns from search to retention, built AI-assisted content production pipelines, focused on SGE and GEO readiness, E-E-A-T optimization, and Core Web Vitals. Based in New Delhi, I collaborate cross-functionally to improve site health, engagement, and conversion, and I am passionate about integrating AI tools to scale outcomes.…I am a data-driven Growth and SEO Strategist with 6+ years of experience driving organic visibility, lead generation, and multi-channel growth for B2B and B2C brands. I blend technical SEO with AI-powered content strategies and performance analytics to deliver measurable results. I have led full-funnel digital campaigns from search to retention, built AI-assisted content production pipelines, focused on SGE and GEO readiness, E-E-A-T optimization, and Core Web Vitals. Based in New Delhi, I collaborate cross-functionally to improve site health, engagement, and conversion, and I am passionate about integrating AI tools to scale outcomes.

Available to hire

I am a data-driven Growth and SEO Strategist with 6+ years of experience driving organic visibility, lead generation, and multi-channel growth for B2B and B2C brands. I blend technical SEO with AI-powered content strategies and performance analytics to deliver measurable results.

I have led full-funnel digital campaigns from search to retention, built AI-assisted content production pipelines, focused on SGE and GEO readiness, E-E-A-T optimization, and Core Web Vitals. Based in New Delhi, I collaborate cross-functionally to improve site health, engagement, and conversion, and I am passionate about integrating AI tools to scale outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Growth and SEO Strategist at Stylework

February 1, 2023 - Present

Drove 60% organic traffic growth in 8 months by executing a full-funnel SEO strategy combining technical fixes, topical content clusters, and AI-assisted content production. Leveraged AI tools including ChatGPT to scale content output for websites, blogs, and ad copies, reducing turnaround time while maintaining SEO quality. Implemented E-E-A-T best practices across all web content to improve trust signals and keyword rankings. Optimized content for SGE and GEO readiness by restructuring pages around intent-based queries; improved featured snippet capture and zero-click visibility. Improved app engagement by 45% through coordinated push notification and app optimization. Built remarketing campaigns via WhatsApp and email using behavioral data segmentation. Created custom dashboards in GA4, GSC, and Looker Studio to track KPIs. Collaborated with tech and product teams to improve website health and Core Web Vitals. Managed sales lead pipeline and coordinated paid campaign strategy with s

Senior SEO Executive at Techmagnate

February 1, 2022 - February 1, 2023

Achieved 60% year-on-year growth in organic traffic for Bajaj Home Loan and LAP in a highly competitive fintech vertical. Delivered 20% higher keyword rankings for high-conversion, bottom-of-funnel search queries. Built data-driven traffic projection models improving campaign planning accuracy by approximately 35%. Applied keyword clustering and search intent mapping to align content strategy with the full user journey. Coordinated with Bajaj in-house team ensuring 95%+ adherence to SEO governance and best practices.

SEO Team Lead at Digital Web Solutions

June 1, 2021 - February 1, 2022

Led a team of 3 SEO professionals across 60+ UK client projects, improving campaign efficiency by 25%. Conducted monthly technical SEO audits, reducing crawl errors and improving site speed by 40%, directly impacting Core Web Vitals performance. Introduced standardized reporting frameworks that improved client communication and account retention.

SEO Executive at Elixir Web Solutions

May 1, 2018 - June 1, 2021

Managed 15+ SEO projects simultaneously, achieving average organic traffic growth of 35% across accounts. Executed ORM campaigns that reduced negative brand mentions in search results by 30%. Designed competitor gap analysis reports and keyword research frameworks used in client pitches. Trained new team members on SEO processes, tools, and quality standards.