As a passionate Social Media Manager and Digital Marketer, I help brands move beyond just posting I help them communicate, connect, and convert. My goal is to turn your online presence into a powerful storytelling tool that builds trust, drives engagement, and grows your brand in ways that truly matter. Every brand has a voice I make sure yours is heard clearly and consistently. I specialize in creating content strategies that don’t just look good but work seamlessly with your brand goals. From crafting scroll-stopping visuals and compelling captions to managing data-driven ad campaigns, every move is intentional and tied to measurable growth. I bring expertise across platforms like Instagram, Facebook, LinkedIn, TikTok, and X (Twitter) combining brand storytelling, audience psychology, and analytics to shape social feeds that reflect both personality and purpose. Whether it’s through organic growth strategies, paid ad campaigns, or community management, I focus on building real relationships that lead to long-term loyalty, not just short-term clicks. My approach is simple: strategy first, creativity always. I analyze your audience behavior, trends, and competitors, then create a system that blends emotion with performance. From content calendars and brand tone development to funnel optimization and KPI tracking, everything is built to align with your business goals. The value I bring isn’t just in execution it’s in the results. I help businesses: Strengthen brand identity and voice across all platforms Increase engagement through storytelling that feels personal and real Turn audiences into advocates and followers into loyal customers Use insights and analytics to make smarter, faster marketing decisions I believe that a strong brand presence online isn’t about being everywhere it’s about being memorable where it matters most. My mission is to help you create content and strategies that make people stop scrolling, pay attention, and feel connected to your story. If you’re ready to transform your social media from routine posting to meaningful growth, I’m here to make that happen one strategy, one story, and one audience connection at a time.…

Jessica Bennett

5.0 (2 reviews)

As a passionate Social Media Manager and Digital Marketer, I help brands move beyond just posting I help them communicate, connect, and convert. My goal is to turn your online presence into a powerful storytelling tool that builds trust, drives engagement, and grows your brand in ways that truly matter. Every brand has a voice I make sure yours is heard clearly and consistently. I specialize in creating content strategies that don’t just look good but work seamlessly with your brand goals. From crafting scroll-stopping visuals and compelling captions to managing data-driven ad campaigns, every move is intentional and tied to measurable growth. I bring expertise across platforms like Instagram, Facebook, LinkedIn, TikTok, and X (Twitter) combining brand storytelling, audience psychology, and analytics to shape social feeds that reflect both personality and purpose. Whether it’s through organic growth strategies, paid ad campaigns, or community management, I focus on building real relationships that lead to long-term loyalty, not just short-term clicks. My approach is simple: strategy first, creativity always. I analyze your audience behavior, trends, and competitors, then create a system that blends emotion with performance. From content calendars and brand tone development to funnel optimization and KPI tracking, everything is built to align with your business goals. The value I bring isn’t just in execution it’s in the results. I help businesses: Strengthen brand identity and voice across all platforms Increase engagement through storytelling that feels personal and real Turn audiences into advocates and followers into loyal customers Use insights and analytics to make smarter, faster marketing decisions I believe that a strong brand presence online isn’t about being everywhere it’s about being memorable where it matters most. My mission is to help you create content and strategies that make people stop scrolling, pay attention, and feel connected to your story. If you’re ready to transform your social media from routine posting to meaningful growth, I’m here to make that happen one strategy, one story, and one audience connection at a time.…

Available to hire

As a passionate Social Media Manager and Digital Marketer, I help brands move beyond just posting I help them communicate, connect, and convert. My goal is to turn your online presence into a powerful storytelling tool that builds trust, drives engagement, and grows your brand in ways that truly matter.

Every brand has a voice I make sure yours is heard clearly and consistently. I specialize in creating content strategies that don’t just look good but work seamlessly with your brand goals. From crafting scroll-stopping visuals and compelling captions to managing data-driven ad campaigns, every move is intentional and tied to measurable growth.

I bring expertise across platforms like Instagram, Facebook, LinkedIn, TikTok, and X (Twitter) combining brand storytelling, audience psychology, and analytics to shape social feeds that reflect both personality and purpose. Whether it’s through organic growth strategies, paid ad campaigns, or community management, I focus on building real relationships that lead to long-term loyalty, not just short-term clicks.

My approach is simple: strategy first, creativity always. I analyze your audience behavior, trends, and competitors, then create a system that blends emotion with performance. From content calendars and brand tone development to funnel optimization and KPI tracking, everything is built to align with your business goals.

The value I bring isn’t just in execution it’s in the results. I help businesses:

Strengthen brand identity and voice across all platforms

Increase engagement through storytelling that feels personal and real

Turn audiences into advocates and followers into loyal customers

Use insights and analytics to make smarter, faster marketing decisions

I believe that a strong brand presence online isn’t about being everywhere it’s about being memorable where it matters most. My mission is to help you create content and strategies that make people stop scrolling, pay attention, and feel connected to your story.

If you’re ready to transform your social media from routine posting to meaningful growth, I’m here to make that happen one strategy, one story, and one audience connection at a time.

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Language

English
Fluent
French
Fluent
German
Fluent

Work Experience

Social Media Manager at Beauty & Wellness Brand
February 14, 2025 - Present
Developed and executed a full social media strategy that increased engagement by 15% within three months through consistent storytelling and audience-focused content. Managed daily posts, content calendars, and community interactions across Instagram and Facebook, turning the brand’s tone into one that felt authentic and approachable. Collaborated with the design and marketing team to create visually cohesive campaigns that built stronger brand recognition and customer loyalty
Digital Marketing Strategist at Tech & Lifestyle Startup
May 12, 2022 - December 16, 2022
Built and optimized paid ad campaigns (Meta & Google Ads) that improved click-through rates by 28% and reduced cost-per-click by 15%. Used analytics tools to track performance, adjust strategies, and ensure that every marketing effort supported long-term business goals. Developed brand storytelling frameworks that made complex products feel simple, human, and relatable — driving higher conversion and retention rates.
Content & Community Manager at Creative Agency
August 12, 2021 - July 22, 2022
Oversaw social media management for multiple clients in different industries, ensuring brand consistency across platforms. Created data-driven content strategies that led to steady follower growth and improved engagement quality, not just numbers. Introduced a system for caption templates and tone guidelines, helping the creative team maintain voice consistency across campaigns.

Education

Bachelor’s Degree in Digital Marketing and Communications at University of Leeds, United Kingdom
August 16, 2017 - November 27, 2021
Focused on social media strategy, consumer psychology, and digital branding. Completed projects on brand storytelling, ad performance, and cross-platform marketing. Graduated with strong analytical and creative marketing skills.

Qualifications

Certified Digital Marketing Professional
February 2, 2022 - October 22, 2022
Gained in-depth knowledge of social media strategy, SEO, analytics, and campaign management. Focused on developing integrated digital marketing systems that drive measurable business growth.
Meta (Facebook) Certified Social Media Marketing Professional
October 6, 2022 - May 13, 2023
Mastered ad campaign optimization, audience targeting, and content performance tracking. Applied advanced Meta tools to improve brand visibility, engagement, and conversion rates.

Industry Experience

Media & Entertainment, Telecommunications, Education, Wholesale & Distribution, Consumer Goods, Real Estate & Construction, Manufacturing
    uniE621 Product Launch Visual & Social Campaign
    I led the creative and strategic execution for a hero visual and supporting social campaign for L’Oréal’s Age Perfect serum, shaping a premium look that positioned the product as both luxurious and approachable. The brief was simple but ambitious: make a single image do heavy lifting serve as the hero for paid ads, organic posts, and product pages while keeping assets flexible for fast social use. My role covered concept, art direction, and end-to-end production: market and visual research → moodboards and color studies → on-set direction and lighting notes for the product shoot → high-end retouching, color grading, and compositing to create depth and reflection → typography and layout treatments that balance elegance with readability → adaptive crop variants for social, display, and story formats. I also wrote short, brand-aligned captions and CTA variants and defined simple A/B testing hypotheses for launch ads. Skills applied: art direction, product photography direction, advanced retouching & compositing, color grading, layout & typography, copywriting for social, ad creative optimization, and performance-aware asset planning. photo graphicdesigner branding designer logo photo graphicdesigner illustrator webdesigner designer logo branding…
    uniE621 Hot & Delicious Burger Promotion Design
    I created a visually striking promotional poster to advertise a limited-time burger discount offer. The design features a bold color contrast of black and green to capture attention, paired with an appetizing, high-quality burger image that highlights freshness and flavor. The typography emphasizes key phrases like “Hot and Delicious” and “Up to 50% Off,” ensuring instant visual impact. This project focused on combining modern food advertising aesthetics with clear promotional messaging to attract customers and drive sales engagement. photo logo graphicdesigner branding illustrator webdesigner designer…
    uniE608 Real Estate Property Showcase Reel
    I edited a high-quality real estate reel designed to highlight the beauty, structure, and unique features of a newly built home. The project involved selecting the best shots, applying smooth transitions, color grading for a clean and vibrant look, and syncing the visuals with engaging background music. The final video effectively showcased the property’s elegance and atmosphere, making it perfect for marketing on social media and attracting potential buyers. video explainervideo advert filmdirector videoeditor…
    uniE608 Exploration Journey the Beauty of the Universe
    I edited a captivating video featuring a woman’s exploration journey that highlights the stunning beauty and vastness of the universe. The project involved crafting smooth transitions, enhancing color tones, and syncing visuals with emotional background music to convey wonder and inspiration. The final video beautifully captured both her sense of adventure and the breathtaking scenery that surrounded her. video explainervideo advert animator filmdirector videoeditor…
    paper Expansion for TechSpark Solutions

    TechSpark Solutions, a growing B2B tech company, wanted to strengthen its online presence and establish authority in a competitive digital market. The challenge was to build a cohesive brand experience across LinkedIn, Instagram, and Twitter while balancing professional credibility with an approachable tone.

    I began with a brand audit, analyzing existing posts, engagement metrics, and competitor positioning. Using Sprout Social and Google Analytics, I identified weak engagement patterns and discovered opportunities to create more relatable, thought-leadership-driven content. I then developed a comprehensive content strategy focused on storytelling, education, and consistent visual branding.

    Using Canva Pro and Adobe Illustrator, I refreshed their graphics with modern typography and color consistency. I implemented A/B testing through Meta Business Suite to experiment with post formats and captions. On LinkedIn, I emphasized storytelling around company culture and innovation; on Instagram, I used carousel posts and reels to visualize solutions; and on Twitter, I built momentum through discussion threads and curated tech insights.

    I set up a content management system in Notion to organize workflows, post schedules, and analytics reports. Weekly reviews using Google Data Studio allowed the team to track impressions, engagement rate, and website conversions in real time.

    The results were powerful: over four months, TechSpark’s social engagement increased by 25%, their follower base grew consistently across all platforms, and inbound client inquiries saw a measurable uptick. The project successfully transitioned the brand from being “present online” to being a recognizable voice in the tech industry.

    paper BrandLift: Multi-Platform Page Growth for StyleCrush Apparel

    StyleCrush Apparel, a rising fashion brand, wanted to expand its digital footprint and connect with a wider audience across Instagram, TikTok, and Facebook. When I joined the project, their content was visually appealing but lacked consistency, clear direction, and data-backed strategy. My role was to completely revamp their online presence, align the visual identity across platforms, and build a content flow that would drive both engagement and follower growth organically.

    I started by conducting a social media audit using Meta Business Suite and Notion dashboards to track post performance, audience demographics, and engagement behaviors. This helped identify the best-performing content types and time slots. From there, I developed a three-month growth strategy built on three pillars: brand consistency, audience engagement, and data-led optimization.

    Using Canva Pro and Adobe Express, I designed high-quality visuals that matched the brand’s vibrant fashion aesthetic. I introduced a new content calendar system managed in Trello and Buffer, ensuring consistent posting and better coordination between visuals, captions, and hashtags. I also leveraged TikTok Trends and Reel insights to create short-form videos that captured attention quickly while staying authentic to the brand voice.

    To humanize the brand, I collaborated with micro-influencers and introduced interactive elements like polls, behind-the-scenes clips, and “style challenge” reels. Regular performance tracking through Google Analytics and Meta Insights guided continuous adjustments to the strategy.

    Within 90 days, StyleCrush’s follower count grew by 22%, and their audience retention improved dramatically. The brand not only gained visibility but built a loyal community that interacted daily and contributed to a steady rise in online sales.

    paper NovaReach; Building a Consistent Brand Voice Online

    Worked with NovaReach to shape a stronger online identity across LinkedIn, Instagram, and Twitter. Simplified their messaging and gave their visuals a clean, professional tone that matched their growing reputation. Introduced storytelling posts and team highlights that built trust and personality. Over time, the brand shifted from sounding corporate to sounding confident and human.