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I'm a performance marketing specialist with 7+ years of experience managing paid search and paid social campaigns for B2C and B2B brands. I've built and optimized full-funnel programs across Google Ads, Meta (Facebook & Instagram), TikTok, YouTube and LinkedIn, focusing on lowering acquisition costs and improving ROAS. I collaborate closely with designers, content teams, and analytics leads to craft high-performing creatives and landing pages, and I thrive in fast-paced environments with seasonal campaigns and peak periods.…I'm a performance marketing specialist with 7+ years of experience managing paid search and paid social campaigns for B2C and B2B brands. I've built and optimized full-funnel programs across Google Ads, Meta (Facebook & Instagram), TikTok, YouTube and LinkedIn, focusing on lowering acquisition costs and improving ROAS. I collaborate closely with designers, content teams, and analytics leads to craft high-performing creatives and landing pages, and I thrive in fast-paced environments with seasonal campaigns and peak periods.

Vicky Angelopoulou

PPC Manager, Digital Marketer, Performance Marketer, +2

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I'm a performance marketing specialist with 7+ years of experience managing paid search and paid social campaigns for B2C and B2B brands. I've built and optimized full-funnel programs across Google Ads, Meta (Facebook & Instagram), TikTok, YouTube and LinkedIn, focusing on lowering acquisition costs and improving ROAS. I collaborate closely with designers, content teams, and analytics leads to craft high-performing creatives and landing pages, and I thrive in fast-paced environments with seasonal campaigns and peak periods.…I'm a performance marketing specialist with 7+ years of experience managing paid search and paid social campaigns for B2C and B2B brands. I've built and optimized full-funnel programs across Google Ads, Meta (Facebook & Instagram), TikTok, YouTube and LinkedIn, focusing on lowering acquisition costs and improving ROAS. I collaborate closely with designers, content teams, and analytics leads to craft high-performing creatives and landing pages, and I thrive in fast-paced environments with seasonal campaigns and peak periods.

Available to hire

I’m a performance marketing specialist with 7+ years of experience managing paid search and paid social campaigns for B2C and B2B brands. I’ve built and optimized full-funnel programs across Google Ads, Meta (Facebook & Instagram), TikTok, YouTube and LinkedIn, focusing on lowering acquisition costs and improving ROAS.

I collaborate closely with designers, content teams, and analytics leads to craft high-performing creatives and landing pages, and I thrive in fast-paced environments with seasonal campaigns and peak periods.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Greek, Modern

Fluent

Work Experience

PPC Manager (Ecommerce) at Netsteps

May 1, 2025 - Present

Lead e-commerce performance marketing for fashion and retail brands, covering strategy, consulting, PPC setup, and ongoing optimization across Google Ads, Meta & TikTok. Plan and execute full-funnel campaigns (prospecting, consideration, and remarketing), aligning budgets, audiences and creatives with commercial goals and seasonality. Conduct keyword research and audience analysis, and use competitor insights and customer journeys to inform account structure and messaging. Design and run A/B tests on ad copy, creatives, bidding strategies and landing pages to improve CAC and ROAS. Collaborate daily with designers, developers and copywriters to brief and iterate on high-performing ad creatives and landing pages. Deliver regular performance reports and presentations with clear, actionable insights and next steps, including recommendations for budget shifts and new campaign strategies ahead of peak periods.

PPC Manager at Giraffes in the Kitchen

September 1, 2018 - April 1, 2025

Owned performance strategy and execution for a portfolio of B2B and B2C clients, including SaaS, e-commerce, and services, across Google Ads, Meta, YouTube, LinkedIn, and TikTok. Built multi-channel acquisition funnels from first touch to conversion, using audience segmentation, intent-based campaign structures, and systematic A/B testing of creatives and landing pages. Monitored campaigns daily, optimizing bids, budgets, keywords, audiences, and placements against KPIs such as CAC, ROAS, and LTV. Worked closely with developers, designers, and copywriters to create and iterate on landing pages and creatives aligned with campaign goals. Delivered regular performance reporting and insights to clients, translating complex data into clear recommendations and next steps. Designed and delivered digital advertising workshops for clients and partners in Greece and Cyprus, educating teams on best practices. Led peak periods when performance trends and demand justify more investment.

Digital Marketing Manager at Pobuca

January 1, 2015 - August 1, 2018

Led global digital demand generation for a B2B SaaS platform, focusing on inbound acquisition and product adoption. Managed CRM and lifecycle email programs, including onboarding sequences, nurture flows, feature announcements, and re-engagement campaigns. Defined and tracked growth KPIs across the funnel (leads, MQLs, SQLs, trials, activations), and worked with sales and product to improve lead quality and conversion rates. Coordinated content, paid media and email efforts to build a consistent experience from first touch through to customer success. Reported regularly to leadership on campaign performance, channel mix, and ROI to guide budget allocation.

PR / CSR Specialist at Helpe

May 1, 2013 - December 1, 2014

Coordinated the company’s annual sustainability report, collaborating with internal stakeholders and external partners. Planned and executed corporate events and CSR initiatives, ensuring alignment with brand and community objectives. Managed relationships with NGOs and community partners and supported corporate reputation activities.