I am a dynamic, innovative, and adaptable creative professional with over 7 years of experience in art direction, digital design, and high-end retouching. I enjoy leading creative teams and inspiring them to push their limits to deliver exceptional results that exceed expectations. My passion lies in shaping compelling brand narratives and creating engaging, visually stunning campaigns across various media. Throughout my career, I have collaborated cross-functionally with social, editorial, and marketing teams, managed and trained design teams, and worked with high-profile clients such as Nike, Walmart, and Samsung. I am skilled in producing artwork that spans from classic illustration to photo illustrations and animation, tailoring aesthetics to lifestyle, beauty, fashion, and more.…

Alyssa J. Gray

I am a dynamic, innovative, and adaptable creative professional with over 7 years of experience in art direction, digital design, and high-end retouching. I enjoy leading creative teams and inspiring them to push their limits to deliver exceptional results that exceed expectations. My passion lies in shaping compelling brand narratives and creating engaging, visually stunning campaigns across various media. Throughout my career, I have collaborated cross-functionally with social, editorial, and marketing teams, managed and trained design teams, and worked with high-profile clients such as Nike, Walmart, and Samsung. I am skilled in producing artwork that spans from classic illustration to photo illustrations and animation, tailoring aesthetics to lifestyle, beauty, fashion, and more.…

Available to hire

I am a dynamic, innovative, and adaptable creative professional with over 7 years of experience in art direction, digital design, and high-end retouching. I enjoy leading creative teams and inspiring them to push their limits to deliver exceptional results that exceed expectations. My passion lies in shaping compelling brand narratives and creating engaging, visually stunning campaigns across various media.

Throughout my career, I have collaborated cross-functionally with social, editorial, and marketing teams, managed and trained design teams, and worked with high-profile clients such as Nike, Walmart, and Samsung. I am skilled in producing artwork that spans from classic illustration to photo illustrations and animation, tailoring aesthetics to lifestyle, beauty, fashion, and more.

See more

Language

Work Experience

Senior Designer / Digital Designer at Well+Good – World of Good Brands
January 1, 2021 - Present
Led art direction of numerous campaigns from concept to execution for major clients including Nike, Walmart, and Samsung. Maintained brand identity and supervised asset creation for custom photoshoots associated with various tentpoles and campaigns. Collaborated cross-functionally with social, editorial, and marketing teams. Managed and trained new designers and editors in brand aesthetics and guidelines. Oversaw workflow and led the digital design team during the Head of Creative's maternity leave. Crafted brand aesthetics across editorial verticals and social media channels, producing diverse artwork ranging from classic illustrations to animation and collage.
Digital Designer at Delish - Hearst Magazines
December 31, 2020 - September 2, 2025
Art directed multiple social projects, including developing shot and prop lists and guiding photoshoots. Designed products and clothing for the Delish Shop. Created editorial feature art with a mixed media approach, including collage and illustration. Designed two print magazines distributed in major US retail stores. Produced infographics and video thumbnails for social media and product roundups.
Designer + Social Maker (Contract) at The Clorox Company
December 31, 2021 - September 2, 2025
Managed visual direction and asset creation for wellness brand campaigns including Natural Vitality Calm and Renew Life. Created animations, illustrations, stop motion videos, and other visual content. Collaborated with creative directors and senior designers to produce social media campaigns and posts.
Marketing Designer (Contract) at World of Good Brands
December 31, 2021 - September 2, 2025
Provided visual direction and digital strategy for flagship brands such as Livestrong, Society 6, Hunker, and Well+Good. Delivered graphic design, information graphics, and illustration. Collaborated closely with creative and marketing teams to secure brand partnerships and campaign success.

Education

Certificate at Harvard University
January 1, 2018 - January 1, 2018
Certificate at Parsons, The New School
January 1, 2017 - January 1, 2018
BA at UCLA
January 1, 2009 - January 1, 2012

Qualifications

Entrepreneurship Essentials Certificate
January 1, 2018 - September 2, 2025
Graphic and Digital Design Certificate
January 1, 2017 - September 2, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services
    paper 2025 Wellness Trends

    For Well+Good’s highly anticipated 2025 Wellness Trends, I created the art direction and visual system that defined the look and feel of the entire package. I designed the interactive Ceros hub, translating the editorial content into an immersive digital experience, and built out a full suite of supporting assets including the lockup, editorial graphics, social content, and email creative. The design emphasized clarity and boldness, ensuring the franchise stood out across platforms and reinforced Well+Good’s position as a leader in wellness.

    https://www.twine.net/signin

    paper The Rest Issue

    I crafted the full art direction for The Rest Issue, a Well+Good editorial series sponsored by Ford. From concept to execution, I designed and built the interactive Ceros experience, established the visual identity across all editorial articles, and developed the accompanying social and email assets. The result was a cohesive, multi-platform campaign that elevated the storytelling and brought the partnership to life.

    https://www.twine.net/signin