I’m a freelance design strategist, product designer and entrepreneur building user-centered products, services, and organizations. I help startups, government organizations and global companies solve complex problems by combining product design and strategy consulting, from digital transformation and design systems to product launches. I thrive in multidisciplinary, multicultural teams, where I can design, align strategy, and empower people to grow.
Experience Level
Work Experience
Education
Qualifications
Industry Experience
As Co-Founder and CPO of VairStay, I’m building an innovative booking engine designed to help hotels reduce their dependence on OTAs while offering travelers an immersive booking experience. By integrating 3D virtual tours directly into the reservation flow, the platform empowers hotels to drive more direct bookings and gives travelers confidence in what they are booking
As Design Strategist, I redesigned the core business tool used by INSEE’s SIRENE department, which manages the national register of enterprises and establishments (SIREN/SIRET). The project aimed to modernize outdated processes, reduce onboarding time, and simplify workflows in a context where legal and operational precision is critical.
Simplified several processes by a factor of 10 in time consumption
Reduced onboarding timeline from two years to just a few months
Empowered employees to focus on higher-value tasks rather than repetitive admin
Ensured knowledge retention through a centralized base and updated training methods
As Design Strategist, I shaped and implemented a new digital workplace strategy for Ardian, a $130B hedge fund scaling from 320 employees across 4 countries to 1,000+ employees in 16 countries. The goal was to unify processes, culture, and tools to support rapid international growth, while reducing shadow IT and improving knowledge sharing.
Reduce onboarding time by an estimated 30–40%
Replace 10+ unofficial shadow IT tools with a unified platform
Improve access to knowledge for 1,000+ employees
As Design Strategist, I took over INLI SO Mobilité, a housing platform project designed to provide simple and fast access to housing for professionals on assignment, regular tenants, and companies needing to accommodate seasonal workers. The project had been stalled for over two years, with major budget overruns and functional gaps, and I was brought in to reframe and deliver it successfully.
After launch, INLI SO Mobilité increased bookings 15-fold, while maintaining cancellations below 15% and achieving over 95% occupancy in the last six months. Commercial, operational, and accounting teams quickly adopted the tool with strong satisfaction, as it greatly simplified their daily work.
As Founding Designer of Amazig, I co-created a digital platform to accelerate the go-to-market process for pharmaceuticals. The tool provides digital administrative tracking aligned with international regulatory standards, reducing delays and human error in a highly complex environment.
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Paris today.