I'm Andrew Guillen, a UX/UI & Product Designer with 20+ years of design experience, including 8+ years focused on digital products and user experience. I partner with Product, Engineering, UX Research, and business stakeholders to deliver user-centered solutions that improve usability, engagement, and business outcomes. I design across e-commerce, mobile apps, account management, loyalty programs, and subscription products, building scalable design systems and reusable patterns. I thrive in SAFe Agile environments and mentor teammates to elevate design quality through research, experimentation, and data-informed decisions.

Andrew Guillen

I'm Andrew Guillen, a UX/UI & Product Designer with 20+ years of design experience, including 8+ years focused on digital products and user experience. I partner with Product, Engineering, UX Research, and business stakeholders to deliver user-centered solutions that improve usability, engagement, and business outcomes. I design across e-commerce, mobile apps, account management, loyalty programs, and subscription products, building scalable design systems and reusable patterns. I thrive in SAFe Agile environments and mentor teammates to elevate design quality through research, experimentation, and data-informed decisions.

Available to hire

I’m Andrew Guillen, a UX/UI & Product Designer with 20+ years of design experience, including 8+ years focused on digital products and user experience. I partner with Product, Engineering, UX Research, and business stakeholders to deliver user-centered solutions that improve usability, engagement, and business outcomes.

I design across e-commerce, mobile apps, account management, loyalty programs, and subscription products, building scalable design systems and reusable patterns. I thrive in SAFe Agile environments and mentor teammates to elevate design quality through research, experimentation, and data-informed decisions.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

UX / UI Designer at PetSmart
July 1, 2021 - Present
Design end-to-end experiences across PetSmart’s omnichannel ecosystem, including web and mobile applications serving millions of pet parents. Drive UX initiatives across core e-commerce experiences including Product Detail Pages (PDP), Cart, Checkout, Loyalty, Account Management, Learning Center, and Autoship. Create wireframes, user flows, prototypes, and high-fidelity product designs using Figma and the Sparky Design System. Facilitate design handoffs, visual QA, and UAT activities to ensure accurate implementation and reduced development rework. Support experimentation through A/B testing and user research to validate concepts and improve conversions. Maintain product documentation and design specifications within Confluence and Jira.
UX / UI Designer at University of Phoenix
June 1, 2020 - July 1, 2021
Designed and enhanced digital experiences for the MyPhoenix student platform supporting more than 300,000 students. Created user flows, wireframes, prototypes, and interaction specifications for student-facing applications. Collaborated within a SAFe Agile environment and conducted usability evaluations to improve task completion and overall quality. Developed and maintained reusable design patterns aligned with the university’s design system. Presented concepts and recommendations to stakeholders and leadership to support strategic product decisions.
UX / UI Designer at ARRIVIA
January 1, 2018 - December 31, 2020
Led UX initiatives across travel, hospitality, and loyalty platforms serving global membership and rewards programs. Designed responsive experiences for desktop and mobile applications supporting customer acquisition, engagement, and retention. Created wireframes, prototypes, user flows, and interaction models. Partnered with product managers, developers, and stakeholders to align customer needs with business goals.
Senior Graphic Designer at ARRIVIA
January 1, 2010 - December 31, 2018
Led branding, marketing, digital, and print design initiatives across multiple travel and hospitality brands. Created landing pages, campaigns, email marketing assets, presentations, and promotional materials. Mentored junior designers and supported creative direction across business units.
Graphic Designer at ARRIVIA
January 1, 2006 - December 31, 2010
Designed marketing collateral, digital assets, and brand communications for travel and membership organizations. Supported production across print, web, event, and promotional initiatives.

Education

Associate of Applied Science (AAS) - Graphic Design at The Art Institute of Phoenix
January 11, 2030 - June 2, 2026
Associate of Applied Science (AAS) - Computer Animation at The Art Institute of Phoenix
January 11, 2030 - June 2, 2026

Qualifications

Design Thinking Beyond Interfaces (Interaction Design Foundation)
January 11, 2030 - June 2, 2026
Human Biases
January 11, 2030 - June 2, 2026
Contentsquare Research Certification
January 11, 2030 - June 2, 2026
UserZoom Research Certification
January 11, 2030 - June 2, 2026
HubSpot Academy Inbound Marketing
January 11, 2030 - June 2, 2026
HubSpot Academy Email Marketing
January 11, 2030 - June 2, 2026

Industry Experience

Software & Internet, Travel & Hospitality, Retail, Media & Entertainment, Professional Services