Available to hire
I’m Andrew Guillen, a UX/UI & Product Designer with 20+ years of design experience, including 8+ years focused on digital products and user experience. I partner with Product, Engineering, UX Research, and business stakeholders to deliver user-centered solutions that improve usability, engagement, and business outcomes.
I design across e-commerce, mobile apps, account management, loyalty programs, and subscription products, building scalable design systems and reusable patterns. I thrive in SAFe Agile environments and mentor teammates to elevate design quality through research, experimentation, and data-informed decisions.
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
UX / UI Designer at PetSmart
July 1, 2021 - PresentDesign end-to-end experiences across PetSmart’s omnichannel ecosystem, including web and mobile applications serving millions of pet parents. Drive UX initiatives across core e-commerce experiences including Product Detail Pages (PDP), Cart, Checkout, Loyalty, Account Management, Learning Center, and Autoship. Create wireframes, user flows, prototypes, and high-fidelity product designs using Figma and the Sparky Design System. Facilitate design handoffs, visual QA, and UAT activities to ensure accurate implementation and reduced development rework. Support experimentation through A/B testing and user research to validate concepts and improve conversions. Maintain product documentation and design specifications within Confluence and Jira.
UX / UI Designer at University of Phoenix
June 1, 2020 - July 1, 2021Designed and enhanced digital experiences for the MyPhoenix student platform supporting more than 300,000 students. Created user flows, wireframes, prototypes, and interaction specifications for student-facing applications. Collaborated within a SAFe Agile environment and conducted usability evaluations to improve task completion and overall quality. Developed and maintained reusable design patterns aligned with the university’s design system. Presented concepts and recommendations to stakeholders and leadership to support strategic product decisions.
UX / UI Designer at ARRIVIA
January 1, 2018 - December 31, 2020Led UX initiatives across travel, hospitality, and loyalty platforms serving global membership and rewards programs. Designed responsive experiences for desktop and mobile applications supporting customer acquisition, engagement, and retention. Created wireframes, prototypes, user flows, and interaction models. Partnered with product managers, developers, and stakeholders to align customer needs with business goals.
Senior Graphic Designer at ARRIVIA
January 1, 2010 - December 31, 2018Led branding, marketing, digital, and print design initiatives across multiple travel and hospitality brands. Created landing pages, campaigns, email marketing assets, presentations, and promotional materials. Mentored junior designers and supported creative direction across business units.
Graphic Designer at ARRIVIA
January 1, 2006 - December 31, 2010Designed marketing collateral, digital assets, and brand communications for travel and membership organizations. Supported production across print, web, event, and promotional initiatives.
Education
Associate of Applied Science (AAS) - Graphic Design at The Art Institute of Phoenix
January 11, 2030 - June 2, 2026Associate of Applied Science (AAS) - Computer Animation at The Art Institute of Phoenix
January 11, 2030 - June 2, 2026Qualifications
Design Thinking Beyond Interfaces (Interaction Design Foundation)
January 11, 2030 - June 2, 2026Human Biases
January 11, 2030 - June 2, 2026Contentsquare Research Certification
January 11, 2030 - June 2, 2026UserZoom Research Certification
January 11, 2030 - June 2, 2026HubSpot Academy Inbound Marketing
January 11, 2030 - June 2, 2026HubSpot Academy Email Marketing
January 11, 2030 - June 2, 2026Industry Experience
Software & Internet, Travel & Hospitality, Retail, Media & Entertainment, Professional Services
Experience Level
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