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Hi, I’m Agustina Martínez, a Marketing Content Specialist and Social Media Manager with a track record of crafting viral, trend-led content for creators, entrepreneurs, and bold brands across Europe and the US. I excel at turning data insights into engaging short-form videos on TikTok and Instagram, delivering measurable boosts in engagement and follower growth. I also run a vintage clothing brand and have founded community-oriented initiatives, which has sharpened my skills in brand storytelling, product marketing, and cross-cultural collaboration. I’m passionate about connecting people through creative content and building communities around meaningful brands.…Hi, I’m Agustina Martínez, a Marketing Content Specialist and Social Media Manager with a track record of crafting viral, trend-led content for creators, entrepreneurs, and bold brands across Europe and the US. I excel at turning data insights into engaging short-form videos on TikTok and Instagram, delivering measurable boosts in engagement and follower growth. I also run a vintage clothing brand and have founded community-oriented initiatives, which has sharpened my skills in brand storytelling, product marketing, and cross-cultural collaboration. I’m passionate about connecting people through creative content and building communities around meaningful brands.

Agustina Martínez

Content Creator, Content Producer, Creative Director, +3

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Hi, I’m Agustina Martínez, a Marketing Content Specialist and Social Media Manager with a track record of crafting viral, trend-led content for creators, entrepreneurs, and bold brands across Europe and the US. I excel at turning data insights into engaging short-form videos on TikTok and Instagram, delivering measurable boosts in engagement and follower growth. I also run a vintage clothing brand and have founded community-oriented initiatives, which has sharpened my skills in brand storytelling, product marketing, and cross-cultural collaboration. I’m passionate about connecting people through creative content and building communities around meaningful brands.…Hi, I’m Agustina Martínez, a Marketing Content Specialist and Social Media Manager with a track record of crafting viral, trend-led content for creators, entrepreneurs, and bold brands across Europe and the US. I excel at turning data insights into engaging short-form videos on TikTok and Instagram, delivering measurable boosts in engagement and follower growth. I also run a vintage clothing brand and have founded community-oriented initiatives, which has sharpened my skills in brand storytelling, product marketing, and cross-cultural collaboration. I’m passionate about connecting people through creative content and building communities around meaningful brands.

Available to hire

Hi, I’m Agustina Martínez, a Marketing Content Specialist and Social Media Manager with a track record of crafting viral, trend-led content for creators, entrepreneurs, and bold brands across Europe and the US. I excel at turning data insights into engaging short-form videos on TikTok and Instagram, delivering measurable boosts in engagement and follower growth.

I also run a vintage clothing brand and have founded community-oriented initiatives, which has sharpened my skills in brand storytelling, product marketing, and cross-cultural collaboration. I’m passionate about connecting people through creative content and building communities around meaningful brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Catalan; Valencian

Beginner

Work Experience

Community & Marketing Assistant at Act Attack

January 1, 2025 - Present

Responsible for +6 cities across Europe ensuring B2C communication and CRM operations, overseeing contacts, forms, registrations and key spreadsheets to support streamlined workflows and consistent community engagement.

Marketing Content Specialist / Social Media Manager at Freelance (Europe & US)

January 1, 2021 - Present

Developed and implemented viral content strategies for over 15 creators, entrepreneurs, and brands across TikTok and Instagram, increasing engagement up to 60% through trend-led storytelling and short-form video editing. Led creative direction by adapting music posters into niche makeup videos, generating 24% overnight follower growth and 366K+ views with 30K likes. Planned full-funnel content strategies, managed content calendars, led community engagement and optimized campaigns based on performance metrics.

Marketing Content Specialist / Social Media Manager at Various Clients (Argentina / Europe)

January 1, 2021 - November 27, 2025

Developed and implemented viral content strategies for over 15 creators, entrepreneurs, and bold brands across TikTok and Instagram, increasing engagement up to 60% through trend-led storytelling and effective short-form video editing. Led creative direction by adapting a newly released music poster into a niche-relevant makeup video, generating 24% follower growth overnight and 366K+ views with 30K likes. Increased brand visibility by planning and executing full-funnel content strategies, managing content calendars, leading community engagement and continuously optimizing campaigns based on performance metrics and data insights.

Founder & Creative Director at Trashy Agus

January 1, 2017 - November 27, 2025

Launched and grew a vintage clothing brand blending Y2K and 90s aesthetics, selling 500+ pieces in the first year and building a loyal customer base across Argentina with upcoming expansion into the European market. Led end-to-end brand strategy, from styling and content creation to social media and client experience, achieving a 13% average engagement rate and strong brand recognition within the vintage fashion niche.