I’m a dynamic Social Media Specialist with over 9 years of experience in social media management, client relations, copywriting, and voice-over production. I’ve helped brands increase online presence, engagement, and sales through effective SEO, PPC, social media, and content marketing strategies. I’m skilled at turning data into action—analyzing insights to improve campaigns and content, and I’m passionate about delivering marketing goals and business growth through creative content and analytics.

Sandra Aguti

I’m a dynamic Social Media Specialist with over 9 years of experience in social media management, client relations, copywriting, and voice-over production. I’ve helped brands increase online presence, engagement, and sales through effective SEO, PPC, social media, and content marketing strategies. I’m skilled at turning data into action—analyzing insights to improve campaigns and content, and I’m passionate about delivering marketing goals and business growth through creative content and analytics.

Available to hire

I’m a dynamic Social Media Specialist with over 9 years of experience in social media management, client relations, copywriting, and voice-over production. I’ve helped brands increase online presence, engagement, and sales through effective SEO, PPC, social media, and content marketing strategies.

I’m skilled at turning data into action—analyzing insights to improve campaigns and content, and I’m passionate about delivering marketing goals and business growth through creative content and analytics.

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Language

English
Fluent

Work Experience

Senior Social Media Manager at Startimes Uganda
June 1, 2025 - October 7, 2025
Contributed to strategy development, created high-quality content, and managed vibrant communities on social media; engaged influencers; drafted and led a team of 3 to implement a comprehensive communication and media strategy targeting vulnerable and key populations in Uganda; developed and executed media plans across multiple StarTimes international markets; developed annual content plans; built online communities, responded to audience feedback, and managed online reputation; analyzed social media metrics and provided regular reports to inform future strategies.
Senior Social Media Manager at Pulse Uganda
May 1, 2023 - October 7, 2025
Responsible for planning and executing media strategies, managing social media marketing campaigns, and writing engaging content.
Social Media Manager at Owino Solutions Limited
February 1, 2022 - October 7, 2025
Designed & executed social media strategy across different platforms. Through regular engagement with customers, influencers, and followers, increased social media lead generation by 55% year over year. Developed a cross-channel social media platform to engage different customer segments on Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn and WhatsApp. Authored and published engaging web stories to enhance the company’s digital presence and drive audience engagement. Hosted and produced a weekly program, ‘The Podium’, focused on current events, driving audience engagement and thought leadership. Executed on-the-ground social media reporting for events, driving audience interaction and amplifying event reach. Developed and led successful digital campaigns like the road to Pulse Influencer Awards. Revamped Pulse Uganda's content strategy to prioritize data-driven storytelling and trending topics, resulting in a 40% increase in average content views and improved user retentio
Voice-Over Artist at Afkloud
February 1, 2020 - October 7, 2025
Provided impactful voice-over work for campaigns across Africa that significantly raised awareness of youth empowerment and women's rights. Adapted voice-over scripts, produced podcast content and tones for multiple African regions, ensuring cultural sensitivity and relatability. Narrated documentaries and social media content that spotlighted marginalized communities and social justice challenges. Played a critical role in rapid-response voice-over work for crisis situations, including health emergencies and humanitarian appeals.
Radio Presenter at Tidle Radio
March 1, 2021 - October 7, 2025
Created customized playlists that resonated with target demographics, contributing to higher listener retention rates. Emphasized listener interaction through call-ins, contests, and social media engagement, fostering a loyal community around the radio show. Conducted thorough pre-interview research to ensure engaging, informed conversations with guests on a wide range of topics. Led training sessions for new presenters at the station, sharing best practices in broadcasting techniques and on-air presentation skills.
Client Relations Manager at Kristolyte Uganda Limited
February 1, 2018 - October 7, 2025
Served as an escalation point for complex client issues requiring senior management intervention; worked closely with various departments to reach a satisfactory resolution. Informed customers of additional services offered by the company to develop opportunities for sales revenue. Facilitated open lines of communication between clients and internal departments, effectively addressing any concerns or issues that arose. Implemented improvements to the customer onboarding process, ensuring seamless integration for new clients.
Senior Social Media Manager at Startimes Uganda
June 1, 2025 - October 7, 2025
Contributed to strategy development, created high-quality content, and managed vibrant communities on social media; engaged influencers; drafted and led a 3-person team to implement a comprehensive communication and media strategy targeting vulnerable and key populations in Uganda; developed and executed media plans across multiple StarTimes international markets; built and nurtured online communities, analyzed metrics, and provided regular reports to inform future strategies.
Senior Social Media Manager at Pulse Uganda
May 1, 2023 - October 7, 2025
Planning and executing media strategies, managing social media marketing campaigns, and writing engaging content.
Social Media Manager at Owino Solutions Limited
February 1, 2022 - October 7, 2025
Designed and executed social media strategy across platforms; increased lead generation by 55% YoY; developed cross-channel platform to engage different customer segments; authored and published engaging web stories; hosted and produced a weekly program; executed on-the-ground social media reporting for events and led digital campaigns such as the road to Pulse Influencer Awards; revamped Pulse Uganda's content strategy to prioritize data-driven storytelling; led development of Pulse's digital advertising solutions and influencer partnerships, boosting brand visibility and engagement; implemented advanced analytics to inform targeting and optimization.
Voice-Over Artist at Afkloud
February 1, 2020 - October 7, 2025
Provided impactful voice-over work for campaigns across Africa, adapted scripts, produced podcast content and tones for multiple regions, narrated documentaries and social media content, and contributed to rapid-response voice-over for crises.
Client Relations Manager at Kristolyte Uganda Limited
February 1, 2018 - October 7, 2025
Escalation point for complex client issues; coordinated with multiple departments to reach satisfactory resolutions; informed clients of additional services to develop opportunities; facilitated open communication and improved onboarding processes.
Radio Presenter at Tidle Radio
March 1, 2021 - October 7, 2025
Created customized playlists, emphasized listener interaction through calls, contests, and social media engagement; conducted thorough pre-interview research and led training sessions for new presenters.
Senior Social Media Manager at Startimes Uganda
June 1, 2025 - October 7, 2025
Contributed to strategy development, created high-quality content, and managed vibrant communities on social channels. Led influencer engagement, drafted and guided a team of 3 to implement a comprehensive communications and media strategy targeting vulnerable and key populations in Uganda; developed annual content plans and multi-market media plans; built online communities, analyzed metrics, and produced regular reports to inform future strategies.
Senior Social Media Manager at Pulse Uganda
May 1, 2023 - October 7, 2025
Planned and executed media strategies; managed social media campaigns; produced engaging content; coordinated analytics and reporting to optimize reach and engagement across channels.
Social Media Manager at Owino Solutions Limited
February 1, 2022 - October 7, 2025
Designed and executed cross-channel social media strategy; increased lead generation by 55% YoY; developed influencer partnerships; created a cross-channel platform to engage different customer segments on Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn and WhatsApp; authored engaging web stories and hosted programs to drive audience engagement; led digital campaigns including the Road to Pulse Influencer Awards; implemented data-driven analytics to inform targeting and optimization.
Client Relations Manager at Kristolyte Uganda Limited
February 1, 2018 - October 7, 2025
Served as escalation point for complex client issues; informed customers of additional services to develop opportunities for sales revenue; facilitated open lines of communication between clients and internal departments; implemented improvements to the client onboarding process for seamless integration.
Radio Presenter at Tidle Radio
March 1, 2021 - October 7, 2025
Created customized playlists that resonated with target demographics; fostered listener interaction through call-ins, contests, and social media; conducted pre-interview research to ensure engaging conversations; led training sessions for new presenters.
Voice-over Artist at Afkloud
February 1, 2020 - October 7, 2025
Provided impactful voice-over work for campaigns across Africa, adapted voice-over scripts, produced podcast content, and narrations for multiple regions, ensuring cultural sensitivity and relatability; supported crisis communications with rapid-response voice-over work.

Education

Journalism and Mass Communication at YMCA Comprehensive Institute
January 1, 2016 - January 1, 2018
Global Diplomacy – Diplomacy in the Modern World at SOAS University of London
January 1, 2024 - January 1, 2024
Diploma at YMCA Comprehensive Institute
January 1, 2016 - January 1, 2018
Course at SOAS University of London
January 1, 2024 - October 7, 2025
Diploma in Journalism and Mass Communication at YMCA Comprehensive Institute
January 1, 2016 - January 1, 2018
Global Diplomacy – Diplomacy in the Modern World at SOAS University of London
January 1, 2024 - January 1, 2024

Qualifications

Udemy Content Marketing: Business Growth with Content Marketing + AI
January 11, 2030 - October 7, 2025
Google Digital Skills for Africa
January 11, 2030 - October 7, 2025
Diploma in Journalism and Mass Communication
January 11, 2030 - October 7, 2025
Diplomacy in the Modern World (Global Diplomacy)
January 1, 2024 - October 7, 2025
Google Digital Skills for Africa
January 11, 2030 - October 7, 2025
Udemy: Content Marketing: Business Growth with Content Marketing + AI
January 11, 2030 - October 7, 2025

Industry Experience

Media & Entertainment, Telecommunications, Professional Services, Education