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Hi, I’m Ahad Motiwala, a Brand & Social Media Marketing Specialist focused on Content, Influencer, and Digital Campaigns. With 7+ years of experience across Dawlance, GroupM, Adcom Leo Burnett, and multinational brands, I help brands build a compelling voice, execute integrated campaigns, and drive engagement across digital channels. I thrive in data-driven environments and have a track record of delivering measurable results from ROAS improvements and multi-market brand activations to award-winning campaigns. My work spans Dubai and Pakistan markets, where I’ve led budgets, creator partnerships, and social storytelling that resonates with diverse audiences.…Hi, I’m Ahad Motiwala, a Brand & Social Media Marketing Specialist focused on Content, Influencer, and Digital Campaigns. With 7+ years of experience across Dawlance, GroupM, Adcom Leo Burnett, and multinational brands, I help brands build a compelling voice, execute integrated campaigns, and drive engagement across digital channels. I thrive in data-driven environments and have a track record of delivering measurable results from ROAS improvements and multi-market brand activations to award-winning campaigns. My work spans Dubai and Pakistan markets, where I’ve led budgets, creator partnerships, and social storytelling that resonates with diverse audiences.

Ahad Motiwala

Social Media Manager, Brand Strategist, Marketing Strategist, +4

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Hi, I’m Ahad Motiwala, a Brand & Social Media Marketing Specialist focused on Content, Influencer, and Digital Campaigns. With 7+ years of experience across Dawlance, GroupM, Adcom Leo Burnett, and multinational brands, I help brands build a compelling voice, execute integrated campaigns, and drive engagement across digital channels. I thrive in data-driven environments and have a track record of delivering measurable results from ROAS improvements and multi-market brand activations to award-winning campaigns. My work spans Dubai and Pakistan markets, where I’ve led budgets, creator partnerships, and social storytelling that resonates with diverse audiences.…Hi, I’m Ahad Motiwala, a Brand & Social Media Marketing Specialist focused on Content, Influencer, and Digital Campaigns. With 7+ years of experience across Dawlance, GroupM, Adcom Leo Burnett, and multinational brands, I help brands build a compelling voice, execute integrated campaigns, and drive engagement across digital channels. I thrive in data-driven environments and have a track record of delivering measurable results from ROAS improvements and multi-market brand activations to award-winning campaigns. My work spans Dubai and Pakistan markets, where I’ve led budgets, creator partnerships, and social storytelling that resonates with diverse audiences.

Available to hire

Hi, I’m Ahad Motiwala, a Brand & Social Media Marketing Specialist focused on Content, Influencer, and Digital Campaigns. With 7+ years of experience across Dawlance, GroupM, Adcom Leo Burnett, and multinational brands, I help brands build a compelling voice, execute integrated campaigns, and drive engagement across digital channels.

I thrive in data-driven environments and have a track record of delivering measurable results from ROAS improvements and multi-market brand activations to award-winning campaigns. My work spans Dubai and Pakistan markets, where I’ve led budgets, creator partnerships, and social storytelling that resonates with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Property Consultant at Driven Properties

August 1, 2025 - April 1, 2026

Managed property sales and rental transactions for high-demand Dubai listings, advising clients using data-driven market insights. Negotiated terms, structuring of deals, and built long-term client relationships to maximize value and retention.

Leasing Consultant at Betterhomes

April 1, 2024 - August 1, 2025

Closed rental deals worth AED 8.1 million within a year by marketing listings effectively, qualifying tenants, and negotiating lease terms. Ensured compliance with Dubai rental regulations and provided landlords with market insights to improve rental ROI.

Lead - Communications at Dawlance (Arcelik/Beko)

January 1, 2023 - April 1, 2024

Spearheaded integrated marketing campaigns including product launches, seasonal promotions, brand activations and digital storytelling. Managed an annual marketing budget of PKR 1.2 BN (AED 16 MN) across digital, TV, print and influencer channels. Developed social media and content campaigns, refined brand voice and engagement strategies, and oversaw influencer collaborations. Delivered 7.5x ROAS and led strategy for award-winning campaigns (Effies, Pakistan Digital Awards, Dragons of Asia).

Freelance Performance Marketing Specialist at Philips & Beurer (Pakistan) – Beauty & Wellness Category

June 1, 2022 - July 1, 2024

Managed and optimized campaigns on Meta Ads Manager and Google Ads for beauty & wellness products. Achieved up to 13x ROI on ecommerce campaigns; built full-funnel strategies; conducted A/B testing; optimized campaigns for ROAS, CPA, and conversions.

Senior Media Planner at GroupM (m/SIX)

September 1, 2021 - December 1, 2022

Developed and executed digital media strategies for clients including Peek Freans, Abbott, Dabur, and JS Bank. Managed an annual digital budget of PKR 616 MN (AED 7.8 MN). Achieved 74% campaign reach during the Sooper Soft Bakes launch with a 6.9% uplift via Google Blast; 18% app install conversion rate for Zindigi digital banking.

Manager Digital & User Experience at Adcom Leo Burnett

November 1, 2016 - September 1, 2021

Led digital content strategy, influencer marketing, and brand storytelling for global brands including P&G, FrieslandCampina, Atlas Honda, and British Council. Managed influencer and content production budgets exceeding PKR 330 MN+ across multiple FMCG launches and brand campaigns. Led influencer marketing campaigns and content strategy, social media initiatives, and analytics-led reputation monitoring; conceptualized social-taboo-breaking digital content for P&G campaigns, contributing to an Effie Bronze award.