Ahmed Abdelmoniem

Available to hire

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Head of Performance Marketing at Washmen
June 1, 2024 - Present
Manage day-to-day media and performance operations; responsible for marketing analytics; optimize funnel; A/B testing; digital campaigns across Google, Facebook, programmatic networks; lead the digital team; build and implement a comprehensive marketing stack and a data-driven strategy to drive revenue.
Regional Head of Data & Analytics at Geidea
February 1, 2022 - July 1, 2022
Created BI strategy and infrastructure; led data-driven marketing and performance analytics; built dashboards and data models; conducted forecasting; established reporting systems; managed cross-functional teams; supported strategic decisions.
MEA Head of Media & Analytics at Flap Kap
July 1, 2022 - May 1, 2023
Led MEA media planning, analytics and BI; defined KPIs; oversaw marketing analytics, brand & sales insights; guided cross-channel media planning and creative testing; improved conversion modeling and audience insights.
Data & Analytics Manager at IBM
January 1, 2021 - January 1, 2022
Led cross-functional data projects using advanced modeling and analytics to derive insights for strategic decisions and campaign optimization; built core analytics systems and dashboards; automated data reporting; supported marketing optimization.
Head of Marketing at Raya
February 1, 2016 - November 1, 2017
Head of marketing activities, planning and execution across online and offline channels; built 3 campaigns covering social media and offline channels; supervised e-commerce and digital initiatives; developed lead generation campaigns and optimized user journeys.
Senior Digital Marketing Specialist at Raya
September 1, 2015 - January 1, 2016
Plan and execute digital marketing campaigns; manage campaigns across web, social, and e-commerce; lead generation; analyze market trends and optimize tactics.
Account Manager at Raya
October 1, 2014 - September 1, 2015
Manage client accounts; plan and execute marketing initiatives; coordinate with internal teams; track performance and optimize.
Senior Marketing Executive at Quad Pharma
February 1, 2011 - September 1, 2014
Develop and execute marketing strategies for pharmaceutical products; coordinate campaigns with sales and medical teams; analyze market trends and adjust plans.
Head of Performance Marketing at Alfi
May 1, 2023 - June 1, 2024
Lead marketing analytics, BI capabilities, and data architectures; optimize end-to-end funnel from lead capture to conversion; plan and implement digital team structure and strategies to increase reach and revenue.
Regional Head of Data and Analytics at Geidea
February 1, 2022 - July 1, 2022
Design BI strategy and infrastructure; create actionable insights and dashboards; oversee data architecture and pipelines; ensure robust analytics across campaigns.
Data & Analytics Manager at IBM
March 1, 2019 - December 31, 2020
Lead cross-functional projects using advanced data modeling and analytics techniques to discover insights that guide strategic decisions and uncover optimization opportunities within campaigns.
Account Manager at Business Boomers
October 1, 2014 - September 1, 2015
Manage client accounts; coordinate campaigns across digital channels and ensure delivery against KPIs.
Performance Marketing Manager at Raya
December 1, 2017 - February 1, 2019
Plan and execute all digital marketing campaigns; build dashboards; optimize ROIs; manage cross-network campaigns (Google, Facebook, programmatic, etc.).
Senior Marketing Executive at Quadri Pharma
February 1, 2011 - September 1, 2014
Develop and implement marketing strategies for the pharmaceutical brand; drive campaigns across channels.
Head of Performance at Alfi
May 1, 2023 - June 1, 2024
Lead end-to-end performance marketing efforts; optimize funnels, run A/B tests, and manage the digital media mix to improve ROI across campaigns; build and lead the digital team and a data-driven marketing strategy.
MEA Data & Analytics Manager at IBM
January 1, 2021 - January 1, 2022
Design and build models to guide strategic decisions; own core Media Analytics systems; build forecast data models; support leadership with analytics and insights to inform marketing decisions.

Education

Bachelor at German University in Cairo
October 1, 2006 - June 1, 2010
Bachelor's degree in Management Technology at German University in Cairo (GUC) – Faculty of Management Technology
January 11, 2030 - January 14, 2026
Bachelor's in Management Technology at German University in Cairo
October 1, 2006 - June 1, 2010

Qualifications

AWS Certified Solutions Architect – Associate
December 1, 2022 - December 31, 2025
AWS Certified Data Analytics – Specialty
August 1, 2023 - December 31, 2025
AWS Certified Solutions Architect – Associate
December 1, 2022 - January 14, 2026
AWS Certified Data Analytics – Specialty
August 1, 2023 - January 14, 2026
AWS Certified Solutions Architect – Associate
December 1, 2022 - January 14, 2026
AWS Certified Data Analytics – Specialty
August 1, 2023 - January 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Real Estate & Construction, Non-Profit Organization, Education, Professional Services, Telecommunications, Transportation & Logistics, Travel & Hospitality, Other