Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Head of Performance Marketing at Washmen
June 1, 2024 - PresentManage day-to-day media and performance operations; responsible for marketing analytics; optimize funnel; A/B testing; digital campaigns across Google, Facebook, programmatic networks; lead the digital team; build and implement a comprehensive marketing stack and a data-driven strategy to drive revenue.
Regional Head of Data & Analytics at Geidea
February 1, 2022 - July 1, 2022Created BI strategy and infrastructure; led data-driven marketing and performance analytics; built dashboards and data models; conducted forecasting; established reporting systems; managed cross-functional teams; supported strategic decisions.
MEA Head of Media & Analytics at Flap Kap
July 1, 2022 - May 1, 2023Led MEA media planning, analytics and BI; defined KPIs; oversaw marketing analytics, brand & sales insights; guided cross-channel media planning and creative testing; improved conversion modeling and audience insights.
Data & Analytics Manager at IBM
January 1, 2021 - January 1, 2022Led cross-functional data projects using advanced modeling and analytics to derive insights for strategic decisions and campaign optimization; built core analytics systems and dashboards; automated data reporting; supported marketing optimization.
Head of Marketing at Raya
February 1, 2016 - November 1, 2017Head of marketing activities, planning and execution across online and offline channels; built 3 campaigns covering social media and offline channels; supervised e-commerce and digital initiatives; developed lead generation campaigns and optimized user journeys.
Senior Digital Marketing Specialist at Raya
September 1, 2015 - January 1, 2016Plan and execute digital marketing campaigns; manage campaigns across web, social, and e-commerce; lead generation; analyze market trends and optimize tactics.
Account Manager at Raya
October 1, 2014 - September 1, 2015Manage client accounts; plan and execute marketing initiatives; coordinate with internal teams; track performance and optimize.
Senior Marketing Executive at Quad Pharma
February 1, 2011 - September 1, 2014Develop and execute marketing strategies for pharmaceutical products; coordinate campaigns with sales and medical teams; analyze market trends and adjust plans.
Head of Performance Marketing at Alfi
May 1, 2023 - June 1, 2024Lead marketing analytics, BI capabilities, and data architectures; optimize end-to-end funnel from lead capture to conversion; plan and implement digital team structure and strategies to increase reach and revenue.
Regional Head of Data and Analytics at Geidea
February 1, 2022 - July 1, 2022Design BI strategy and infrastructure; create actionable insights and dashboards; oversee data architecture and pipelines; ensure robust analytics across campaigns.
Data & Analytics Manager at IBM
March 1, 2019 - December 31, 2020Lead cross-functional projects using advanced data modeling and analytics techniques to discover insights that guide strategic decisions and uncover optimization opportunities within campaigns.
Account Manager at Business Boomers
October 1, 2014 - September 1, 2015Manage client accounts; coordinate campaigns across digital channels and ensure delivery against KPIs.
Performance Marketing Manager at Raya
December 1, 2017 - February 1, 2019Plan and execute all digital marketing campaigns; build dashboards; optimize ROIs; manage cross-network campaigns (Google, Facebook, programmatic, etc.).
Senior Marketing Executive at Quadri Pharma
February 1, 2011 - September 1, 2014Develop and implement marketing strategies for the pharmaceutical brand; drive campaigns across channels.
Head of Performance at Alfi
May 1, 2023 - June 1, 2024Lead end-to-end performance marketing efforts; optimize funnels, run A/B tests, and manage the digital media mix to improve ROI across campaigns; build and lead the digital team and a data-driven marketing strategy.
MEA Data & Analytics Manager at IBM
January 1, 2021 - January 1, 2022Design and build models to guide strategic decisions; own core Media Analytics systems; build forecast data models; support leadership with analytics and insights to inform marketing decisions.
Education
Bachelor at German University in Cairo
October 1, 2006 - June 1, 2010Bachelor's degree in Management Technology at German University in Cairo (GUC) – Faculty of Management Technology
January 11, 2030 - January 14, 2026Bachelor's in Management Technology at German University in Cairo
October 1, 2006 - June 1, 2010Qualifications
AWS Certified Solutions Architect – Associate
December 1, 2022 - December 31, 2025AWS Certified Data Analytics – Specialty
August 1, 2023 - December 31, 2025AWS Certified Solutions Architect – Associate
December 1, 2022 - January 14, 2026AWS Certified Data Analytics – Specialty
August 1, 2023 - January 14, 2026AWS Certified Solutions Architect – Associate
December 1, 2022 - January 14, 2026AWS Certified Data Analytics – Specialty
August 1, 2023 - January 14, 2026Industry Experience
Media & Entertainment, Software & Internet, Retail, Real Estate & Construction, Non-Profit Organization, Education, Professional Services, Telecommunications, Transportation & Logistics, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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