Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ahnika White, a B2C copywriter with over 7 years of experience in creative strategy, multi-channel marketing, and campaign conception in the retail/e-commerce space, working both in-house and agency-side. I collaborate with design and strategy teams on weekly email and paid ad copy; partner with merchant teams for on-product marketing and store signage; handle product, fabric, and franchise naming (with legal approval); and take on ad hoc tasks from creative leadership.…Hi, I’m Ahnika White, a B2C copywriter with over 7 years of experience in creative strategy, multi-channel marketing, and campaign conception in the retail/e-commerce space, working both in-house and agency-side. I collaborate with design and strategy teams on weekly email and paid ad copy; partner with merchant teams for on-product marketing and store signage; handle product, fabric, and franchise naming (with legal approval); and take on ad hoc tasks from creative leadership.

Ahnika White

Copywriter, Writer, Content Producer, +2





Hi, I’m Ahnika White, a B2C copywriter with over 7 years of experience in creative strategy, multi-channel marketing, and campaign conception in the retail/e-commerce space, working both in-house and agency-side. I collaborate with design and strategy teams on weekly email and paid ad copy; partner with merchant teams for on-product marketing and store signage; handle product, fabric, and franchise naming (with legal approval); and take on ad hoc tasks from creative leadership.…Hi, I’m Ahnika White, a B2C copywriter with over 7 years of experience in creative strategy, multi-channel marketing, and campaign conception in the retail/e-commerce space, working both in-house and agency-side. I collaborate with design and strategy teams on weekly email and paid ad copy; partner with merchant teams for on-product marketing and store signage; handle product, fabric, and franchise naming (with legal approval); and take on ad hoc tasks from creative leadership.

Available to hire

Hi, I’m Ahnika White, a B2C copywriter with over 7 years of experience in creative strategy, multi-channel marketing, and campaign conception in the retail/e-commerce space, working both in-house and agency-side.

I collaborate with design and strategy teams on weekly email and paid ad copy; partner with merchant teams for on-product marketing and store signage; handle product, fabric, and franchise naming (with legal approval); and take on ad hoc tasks from creative leadership.

Skills

Copywriting

Email Marketing

Brand Identity

Experience Level

Copywriting

Intermediate

Email Marketing

Intermediate

Brand Identity

Intermediate

Work Experience

Editorial Intern at Great Lakes Publishing

September 1, 2017 - February 1, 2018

Participated in editorial meetings, fact-checking, researching stories, listings, copyediting, and short feature stories.

Product Copywriter at Great Lakes Publishing

February 1, 2018 - January 1, 2019

Wrote original, effective and compelling product copy reflecting the zulily brand; Freelance copywriter with in-house contracts for Target, Abercrombie & Fitch, Abercrombie Kids, 1-800 Flowers, Thirty One Gifts, Evsie, Maurices, Unite Hair, Kitsch, Saint and Sofia, Zeelander, Lilias Active, Overseasy, Wave Apothecary, TWOK London, Suncare Central and NOVA California. Agency contracts included Caterpillar (internal), Amazon (external), Calvin Klein (internal) & 24 Hour Fitness (internal).

Senior Copywriter at Abercrombie & Fitch

January 1, 2019 - January 1, 2023

Lead copywriter on campaign concepts and copy direction for the kids brand and worked in tandem with the senior copy manager on the adults brand for campaign concepts season over season.

Senior Copywriter at TJX Companies

January 20, 2023 - January 1, 2025

Lead copywriter; weekly/triggered email campaigns, site updates, store signage, seasonal campaign concepts and grand openings. Ad hoc requests from cross-functional teams.

Freelance Copywriter at Self

November 1, 2017 - Present

In-House Contracts: Target, Abercrombie & Fitch, abercrombie kids, 1-800 Flowers, Thirty One Gifts, Evsie, Maurices, Unite Hair, Kitsch, Saint and Sofia, Zeelander, Lilias Active, Overseasy, Wave Apothecary, TWOK London, Suncare Central and NOVA California Agency Contracts: Catepillar (internal), Amazon (external), Calvin Klein (internal) & 24 Hour Fitness (internal).